2009 ECHO Award - AMDIA

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O ONE AN TAKE OUR OMENT WAY. (( Unless someone shows up and steals the limelight because he or she has an uncontrollable urge to express himself or herself at inappropriate times — and who our lawyers have asked us to not mention his or her actual name. Congratulations to all the winners.
WELCOME TO THE 2009 INTERNATIONAL ECHO AWARDS! Brilliant marketing happens in good economies and bad. What separates the innovators from the wannabes is not the money spent on a campaign, but the quality of the thinking. This thinking is born in the strategy, comes alive in the creative execution, and is proven by the results. You can’t judge any advertising effort without looking at all three elements. ECHO is the only advertising award built upon the foundation of strategy, creative and results. ECHO celebrates campaigns that had the power to change business. Considering the consumer mindset in 2008-2009, building a campaign that changed business was a remarkable accomplishment. The minds behind every winner announced tonight had the skills, intelligence and even the guts to take a chance. To build programs that used an ever-growing media menu in unique and interesting ways. To develop creative so bold that it stopped jaded consumers and got them to pay attention. To rewind a DVR and watch an ad. Send a text message. Comment on a blog. Pick up the phone. And, most importantly, take out a credit card. There were many remarkable entries this year, which is why I’m pleased to announce three new awards: • The ECHO Green Award honors the most innovative campaign employing environmentally responsible and sustainable marketing strategies and techniques. • The ECHO People’s Choice Award. Voting for this award was via text message or online, and was completed at noon on the day the awards were given out. • The ECHO Governors Award for Strategic Innovation is a special award given to one campaign that took strategic thinking to a whole new level. You can see a listing of all ECHO Award campaigns on our website (www.dmaecho.org) and in this thumbnail drive. For an in-depth look at the strategies, creative and results of this year’s winning efforts—and previous year’s—subscribe to the ECHO Library of Case Studies, also available at our website. We salute all the winners tonight. We are inspired by your talents. Your work will motivate us to strive to change business no matter what the economy. Neil Feinstein Director of Brand and Creative Strategy, True North Chairperson, Governors of the ECHO Academy of Direct Marketing Arts & Sciences 5
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2009 ECHO WINNERS PROGRAM COPY - Do
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2009 ECHO Award - AMDIA

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