2009 ECHO Award - AMDIA

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88 INDEX TO ADVERTISERS ADVERTISER PAGE URL Big Fuel 8 www.bigfuel.com BKV 10 www.bkv.com Coolbeans 6 www.coolbeansgroup.com Discover 71 www.discover.com Draftfcb 12 www.draftfcb.com DMA2010 BC www.dma2010.org DMW 74 www.dmwdirect.com Euro Chicago 37 www.eurorscgchicago.com Leap Agency 21 www.leapagency.com.au Lieber & Associates 35 www.LieberandAssociates.com Location3 Media 18 www.location3.com Mella Media IFC www.mellamedia.com MRM 4 www.mrmworldwide.com Stetson 3 www.Stetson.com
2009 ECHO WINNERS PROGRAM COPY – Douglas B. Clark, Freelance Copywriter/Consultant ART DIRECTOR – Joseph Kantorski, www.kantorskidesign.com LAYOUT – Paul Richer AWARDS SHOW PRODUCED BY Legend Productions, Inc. Ardsley, NY, www.legendproductionsinc.com EXECUTIVE PRODUCER – Jeff W. Goldstein PRODUCER – Chris Lackner GRAPHICS PRODUCER / OPERATOR – Angela Eisermann PRODUCTION STAGE MANAGER – Robin Rumpf STAGE MANAGER – Jeffrey Pearl PRODUCTION COORDINATOR – Daria Askari Direct Marketing Association Inc. Staff PRESIDENT & CEO – John A. Greco, Jr. SVP, CONFERENCES & EVENTS – Julie A. Hogan VP, CONFERENCE OPERATIONS – Gerald Longo VP, CONFERENCE & EVENTS – Paul A. McDonnough DMA International ECHO Awards Staff DIRECTOR, AWARD PROGRAMS – Barbara J. Parker USB PRODUCED IN THE USA – IP Media Holdings, Inc., Illinois DIGITAL PRINTER OF THE 2009 ECHO WINNERS PROGRAM – Movada Media, Canada 89
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WINNERS PROGRAM 2009 1
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2009 SPECIAL AWARDS ECHO AWARDS BY
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O ONE AN TAKE OUR OMENT WAY. (( Unl
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the cool beans group a marketing co
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There’s never been a better time
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S cie nce Direct thinking. It’s t
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DIAMOND AND A.EICOFF BROADCAST INNO
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ECHO SEARCH MARKETING AWARD BABYCEN
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ECHO GREEN MARKETING AWARD The new
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BRONZE BMW WANTED TO ENTICE PORSCHE
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leapagency.com.au
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SILVER TO PUBLICIZE ITS CAPABILITIE
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SILVER ROYAL MAIL WANTED TO EDUCATE
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BRONZE SHACKLETON WISHED TO SEND A
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BRONZE ROYAL MAIL WANTED TO ATTRACT
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SILVER SONY ERICSSON FACED STIFF CO
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BRONZE CEPSA HOPED TO SCORE THE ALL
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GOLD SULAMÉRICA SEGUROS HOPED TO R
Page 41 and 42: SILVER ANZ BANK WANTED TO DRAW YOUN
Page 43 and 44: BRONZE GUARANTY BANK WANTED TO PROM
Page 45 and 46: SILVER MICROSOFT NZ NEEDED TO REACH
Page 47 and 48: BRONZE RESOURCE SITESEEING NEEDED T
Page 49 and 50: GOLD BLUE CROSS AND BLUE SHIELD OF
Page 51 and 52: BRONZE GJENSIDIGE FORSIKRING WANTED
Page 53 and 54: SILVER THE NORWEGIAN RED CROSS WANT
Page 55 and 56: SILVER THE CALIFORNIA STATE PARKS F
Page 57 and 58: SILVER NEW ZEALAND’S MINISTRY OF
Page 59 and 60: BRONZE WORLD VISION U.S.’S FLAGSH
Page 61 and 62: GOLD LION NATHAN’S TOOHEYS EXTRA
Page 63 and 64: BRONZE PANASONIC GERMANY WANTED TO
Page 65 and 66: GOLD RANDOM HOUSE MONDADORI S.A. WA
Page 67 and 68: BRONZE RANDOM HOUSE MONDADORI NEEDE
Page 69 and 70: SILVER IKEA WANTED TO DRAW THE ATTE
Page 71 and 72: GOLD TOURISM QUEENSLAND HAD A MISSI
Page 73 and 74: Visit us at Discover.com ©2009 Dis
Page 75 and 76: als being trained for the marketpla
Page 77 and 78: LEADERS Campaign Names are listed i
Page 79 and 80: OPERATION CHRISTMAS Information Tec
Page 81 and 82: FINALISTS Campaign Names are listed
Page 83 and 84: UNION FAMILY INSURANCE - SIMPLIFIED
Page 85 and 86: HOW ECHO JUDGING WORKS T he Interna
Page 87 and 88: Gloria Kurant Kurant Direct Inc. Ch
Page 89: OgilvyOne Worldwide, Malaysia Kuala
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2009 ECHO Award - AMDIA

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