RETALIX LTD.

Our solutions provide for both retail operations management and customer management
While retail enterprise solutions have traditionally focused exclusively on retail operations management – principally supply chain and
merchandising processes – our enterprise solutions also include sophisticated customer management tools. Our customer management tools, Retalix
Loyalty and Retalix 1-to-1, focus on influencing consumer spending habits through the use of personalized promotions and other loyalty card-based
marketing techniques. Our in-store systems provide full support for promotions and loyalty programs at the checkout lane, and are integrated with our
enterprise applications. This feature enables retailers to devise a wide variety of loyalty programs and promotions on a chain-wide level that can be easily
implemented at the store level. Moreover, our integrated data analysis capabilities enable retailers to explore and analyze customer transactions in detail,
allowing them to closely monitor customer spending patterns and to target promotions to their loyalty program members.
Our demand science solutions provide consistent demand data throughout the enterprise and the supply chain
Providing consistent demand data for each item throughout the enterprise, from store replenishment to distribution center forecasting and purchasing,
is a key requirement for supply chain efficiency, reduced goods shrinkage, reduced out-of-stock situations and increased sales. We believe that our high
investment in demand science and the implementation of this science throughout the supply chain give us significant advantages compared to our
competitors, and give our customers significant advantages compared to their competitors.
Our solutions provide retailers with the ability to collaborate on-line with their suppliers
As the retail supply chain becomes increasingly complex, with retailers working with an increasing number of suppliers and partners and stocking an
increasing number of products, retailers require the ability to collaborate across their supply chain in a swift and effective manner. Our applications provide
retailers with the ability to collaborate with their suppliers and partners, either on a private network with our applications hosted on the retailer’s internal
servers or through our ASP solutions, which we refer to as Connected Services. This collaboration provides retailers and their suppliers with real time
visibility into work flow processes, new product introductions, price changes and promotions in order to enhance coordination and eliminate errors and
inefficiencies.
Our in-store solutions support multiple retail formats and customer service points
Our in-store solutions offer retailers the ability to support multiple retail formats and customer service points at a single retail site. This enables
retailers to use a single software solution to operate different retailing formats such as grocery, fuel, convenience store, car wash and QSRs, and to support
a variety of consumer service points, such as self-scanning, self-weigh and self-checkout. This assists retailers in attracting new customers and in
improving existing customer retention by enhancing the overall in-store consumer experience.
We provide independent and small chain food retailers with access to sophisticated software solutions at an affordable price
Independent and small chain food retailers have many of the same needs and face many of the same challenges as do larger retailers, but lack the
managerial, financial and technological capacity to implement the necessary systems to meet them. Our StoreNext initiatives in the United States and Israel
operate our enterprise-level applications, such as pricebook, promotions, loyalty and information services, on an ASP basis, meaning that the application is
remotely hosted on our centralized servers and accessed by the independent retailer over the web or private data lines. Our Connected Services allow
independent retailers and small chains, in return for a monthly subscription fee, to gain access to applications that would otherwise be too expensive for
them to procure and manage in-house. With access to these applications, smaller retailers can derive operating efficiencies that are similar to those enjoyed
by their larger competitors and thereby compete with them more effectively.
Our software solutions can support the multi-national operations of leading Tier 1 food and fuel retailers
Our software solutions provide extensive support for the international market, such as support of multiple languages, currencies, taxes and local
certifications etc., enabling multi-national Tier 1 food and fuel retailers to standardize their operations by using one Retalix product across their global
operations. We believe that these capabilities provide us with a competitive advantage with retailers that are located in multi-lingual countries or that have
stores near national borders, as well as multi-national retailers that prefer licensing software from a single vendor for all their locations.
21