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ITEM 6 – DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES<br />

A. Directors and Senior Management<br />

Set forth below is information concerning our executive officers and directors as of July 10, 2006.<br />

Name Age Position<br />

Barry Shaked 49 President, Chief Executive Officer and Chairman of the Board<br />

Danny Moshaioff 60 Executive Vice President, Chief Financial Officer<br />

Victor Hamilton 52 President, Chief Executive Officer and Chairman, Retalix USA<br />

Avinoam Bloch 49 Executive Vice President, Chief Operations Officer-International and Israeli Business<br />

Yoni Stutzen 54 Executive Vice President, International Sales<br />

Reuben Halevi 48 Executive Vice President, Product Development<br />

Saul Simon 52 Executive Vice President, Business Development and CRM Products<br />

David Bresler 50 External Director<br />

Louis Berman 49 External Director<br />

Sigal Hoffman 49 Director<br />

Brian Cooper 50 Director<br />

Ian O’Reilly 57 Director<br />

Amnon Lipkin-Shahak 62 Director<br />

Barry Shaked is one of our founders and has served as our President, Chief Executive Officer and Chairman of the Board since our inception in<br />

April 1982. From August 1975 to February 1979, Mr. Shaked served as an officer in the Israeli Defense Forces. He attended the Computer Science School<br />

of Bar-Ilan University from 1980 to 1983.<br />

Danny Moshaioff has served as an Executive Vice President and our Chief Financial Officer since December 1999. From July 1997 to<br />

December 1999, Mr. Moshaioff served as Chief Financial Officer of Blue Square ISR and from September 1995 to June 1997, he served as General<br />

Manager of Mashbir Mazon. Mr. Moshaioff served as a director in Neviot Ltd. from January 2004 to September 2005. Mr. Moshaioff received a B.A. in<br />

Economics and Statistics from the Hebrew University in 1970 and an M.B.A. from New York University in 1972.<br />

Victor Hamilton has served as President and Chief Executive Officer of Retalix USA since June 2005, and served as one of our directors from May<br />

2005 until November 2005. Prior thereto, Mr. Hamilton served as President of Retalix SCM, Inc. from April 2005. In 1981 he founded H&S Computer<br />

Systems, a provider of customized computer software for the food distribution industry, specializing in ERP warehousing, and sales force automation<br />

applications. In January 2000, Mr. Hamilton assumed the role of Chairman and Chief Executive Officer of IDS, and served in such capacities until the<br />

acquisition of IDS by us in April 2005.<br />

Avinoam Bloch has served as our Executive Vice President, Chief Operations Officer – International and Israeli Business since January 2005. From<br />

January 2002 until January 2005, Mr. Bloch served as Executive Vice President, Products. From January 2000 until January 2002, Mr. Bloch served as<br />

Executive Vice President, Operations. From February 1993 to January 2000, Mr. Bloch served as Vice President, Engineering responsible for Israeli<br />

markets and new technology software development. From December 1988 to January 1993, Mr. Bloch served as a Product Manager for Wincor-Nixdorf<br />

and Wincor-Nixdorf Italy. He served as a Programmer and Product Manager from January 1986 to December 1988. Mr. Bloch served as an officer in the<br />

Israeli Defense Forces from 1975 to 1979. Mr. Bloch received a B.Sc. in Computer Science and Mathematics from the Hebrew University in 1993.<br />

58

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