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Track 3 - B Developing Primary Source Collectors in Your Organization Tamer Sharkawy Senior Manager, Competitive Intelligence Newell Rubbermaid ◆ Early Exposure Executive Insight Presentation Limited Seating Why are you not taking advantage of the potential primary source collectors working in your organization? As CI professionals we are constantly looking at ways to better analyze data and align ourselves with decision makers. In that pursuit, we typically overlook the need to develop our own internal collectors within our organizations. Internal collectors are an invaluable force multiplier to the CI professional and using the right approach can unlock this data goldmine. This presentation provides practical steps on how to develop a primary source collector program to fuel your competitive intelligence engine. Key Take-Aways: g Success factors for developing internal collectors g Ways to identify and recruit collectors in your organization (Target) g Steps to developing an easy reporting system for your collectors (Process) g A checklist for the development and rollout a collector training workshop (Teach) Track 4 - A Using Analytical Fitness to Develop Top-Grade Intelligence Analysts Facilitator: Dr. Craig Fleisher Chief Learning Officer Aurora WDC ✪ Veteran Exposure Interactive Limited Seating Research has shown that many organizations recognize deficiencies in their competitive analysis practices. Numerous common prescriptions for stemming this analytical/intelligence deficit have been offered to address it, like acquiring better analysts and information systems or investing more in the analytical process. This session takes a different approach to the problem. It offers a recently developed model called "analytical fitness" that describes how elite intelligence analysts in business can be trained similarly to the way world-class athletes are developed to perform in top-tier global competition. Application of the model is intended to boost analysts' ability to generate better insights. Key Take-Aways: g Identification of a training and development-based means for improving competitive and strategic analysis g A solid understanding of the components and process steps to support achieving analytical fitness g Several demonstrated practices that improve analysts' capabilities to support their organization's intelligence efforts over time 14 AGENDA Wednesday Track 4 - B No More Lemons - Taking the Sour out of CI Alysse Nockels Senior Manager, Competitive Intelligence McAfee Jeffrey Chiesa Global Group Manager of Market Intelligence Kinetic Concepts, Inc. ◆ Early Exposure Executive Insight Presentation Limited Seating “The executives don't listen to me.” “I can't scale with current resources.” “Does anyone care about CI in my organization anyway?” Have you heard these statements before – more importantly, have you said them? Far too often we complain about our budgets being slashed, resources being taken away, and the overall dire nature of our CI functions especially with the current economic situation. While it is easy to fall into this line of thinking, this CI practitioner is all about taking those proverbial lemons and making lemonade! CI is a journey filled with plenty of “lemons.” This is one team’s story… Key Take-Aways: g Lessons learned from a real-life example g Methods to maintain momentum, positivity, and motivation g Insight into how maintaining a “never say die” attitude can elevate your visibility and influence g Lemons to Lemonade worksheet Track 5 The Financial Services Industry's Top Game Changer Melanie Wing Vice President, Marketing, North American Commercial Solutions Equifax Inc. Active Dialogue Limited Seating Join this active dialogue discussion to explore a game changer specific to the Financial Services industry and how this disruptive trend will change its future landscape. This session, moderated by an industry practitioner, is not designed to provide competitive intelligence on the industry itself. It is, rather, designed to explore and anticipate how the nature of the industry is likely to change as a result of increasing regulatory scrutiny. PROACTIVE WORLDWIDE GRAND PRIZE GIVEAWAY Fill out the survey in your registration packet on-site and have the chance to win the Television Entertainment Package (inclusive of: 60" LED Television, Xbox 360 & Xbox 360 Kinect)* *Prize valued at $3,000, vendors are excluded. SCIP 2012 | www.scip.org
Track 6 ENCORE SESSION - Linking Intelligence to Strategy with an Early Warning Indicators Framework Facilitators: Kenneth Sawka President Outward Insights Dom Bovalino Marketing Director Deeley Harley-Davidson Canada ✪ Veteran Exposure Interactive Limited Seating Outward Insights and Deeley Harley-Davidson Canada have partnered to create and implement a strategic early warning framework that is enabling the CI function to gain relevance in strategic decisions addressing marketing strategy and penetration, and product planning and management. This session will illustrate how to create and manage an intelligence early warning indicators framework, and how to use it as a strategic management tool for the CI function. It will demonstrate how an early warning framework creates a structural bond between CI and strategic planning, and how it can increase the organizational value and importance of CI. Key Take-Aways: g Five simple steps for developing a meaningful intelligence early warning indicators framework to guide strategic intelligence collection and analysis g Real-life examples depicting how to use an early warning indicators framework to create structural links between CI and an organization’s strategic planning and strategic decisionmaking processes g A how-to guide for using early warning indicators as a strategic management tool that helps organizations create, and decide among, strategic options 11:00am - 12:10pm Solutions Wheel Play the “wheel” and join a series of rapid-fire, one-on-one meetings with leading solution providers. Running concurrently with… Town Hall #1 – Panel Discussion – Ethics: Everything is Old and is New Moderator: Joe Goldberg Director, Global Affairs AKPD Message and Media Panelists Include: Richard Horowitz Richard Horowitz & Associates Attorneys at Law Phil Britton Senior Manager, Competitive Intelligence Best Buy Company Ben Lawder Senior Director of Market Intelligence ADP Zena Applebaum Manager, Intelligence and Intranet Bennett Jones LLP Limited Seating Ethics forever remains a key issue for the practice of competitive intelligence. Those new to the profession are looking for a road map to guide the establishment of their department policy. Those more experienced are seeing the normal practice being changed by new technologies and continued acceleration of the worldwide competitive landscape. Key Take-Aways: AGENDA Wednesday g A baseline of ethics policies from a practitioner viewpoint g A variety of definitions of ethics on a global scale g Insight into the impact of social technologies on the ethics topic Town Hall #2 – Panel Discussion - Up the Corporate Ladder: Raising the Profile of CI in the Organization Moderator: Peter W. Shaw Chief Financial Officer ReliaMax Panelists Include: Kurt Kobel Manager Competitive Intelligence Phonak Brad Roberts Head of Competitive and Industry Intelligence Aetna Shuntai Wang, Ph.D. Director, Competitive Intelligence WRD Strategy & Portfolio Solutions Pfizer Pharmaceuticals Monique Eddleton Director, Market Intelligence ADP Limited Seating Successfully raising the profile of strategic and competitive intelligence (SCI) in the organization is linked to our profession's ability to generate leaders who believe in the strengths of SCI, and your own ability to penetrate the leadership ranks of your company. In order to climb the corporate ladder to reach a C-level position in SCI or a C-level executive leadership role in other business disciplines, you better be able to demonstrate your ability beyond your current role and the great work you do in SCI. This session will lay out the knowledge and skills you must develop to move up in your organization, as well as explore how that knowledge and skill will change, sometimes significantly, as you achieve higher levels of corporate rank and responsibility. Key Take-Aways: g Success factors for achieving C-level positions in your organization g Examples of SCI professionals who've risen the ranks and are serving in executive leadership positions g Action steps for enhancing your career if achieving a C-level position is your goal g Smart ways you can break out of the all too common trap of being too good at what you do 12:10pm - 1:20pm The Power Lunch: Networking Roundtables Hosted by Industry Leaders Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site. Hosted by: 1:20pm - 1:30pm Session to Session Travel Time SCIP 2012 | www.scip.org 15
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