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Track 6 ENCORE SESSION - Linking Intelligence to<br />
Strategy with an Early Warning Indicators<br />
Framework<br />
Facilitators:<br />
Kenneth Sawka<br />
President<br />
Outward Insights<br />
Dom Bovalino<br />
Marketing Director<br />
Deeley Harley-Davidson Canada<br />
✪ Veteran Exposure<br />
Interactive<br />
Limited Seating<br />
Outward Insights and Deeley Harley-Davidson Canada have partnered to create and implement a<br />
strategic early warning framework that is enabling the CI function to gain relevance in strategic<br />
decisions addressing marketing strategy and penetration, and product planning and management.<br />
This session will illustrate how to create and manage an intelligence early warning indicators<br />
framework, and how to use it as a strategic management tool for the CI function. It will<br />
demonstrate how an early warning framework creates a structural bond between CI and<br />
strategic planning, and how it can increase the organizational value and importance of CI.<br />
Key Take-Aways:<br />
g Five simple steps for developing a meaningful intelligence early warning indicators<br />
framework to guide strategic intelligence collection and analysis<br />
g Real-life examples depicting how to use an early warning indicators framework to create<br />
structural links between CI and an organization’s strategic planning and strategic decisionmaking<br />
processes<br />
g A how-to guide for using early warning indicators as a strategic management tool that helps<br />
organizations create, and decide among, strategic options<br />
11:00am - 12:10pm Solutions Wheel<br />
Play the “wheel” and join a series of rapid-fire, one-on-one meetings with leading<br />
solution providers.<br />
Running concurrently with…<br />
Town Hall #1 – Panel Discussion – Ethics: Everything is Old and is New<br />
Moderator:<br />
Joe Goldberg<br />
Director, Global Affairs<br />
AKPD Message and Media<br />
Panelists Include:<br />
Richard Horowitz<br />
Richard Horowitz & Associates<br />
Attorneys at Law<br />
Phil Britton<br />
Senior Manager, Competitive Intelligence<br />
Best Buy Company<br />
Ben Lawder<br />
Senior Director of Market Intelligence<br />
ADP<br />
Zena Applebaum<br />
Manager, Intelligence and Intranet<br />
Bennett Jones LLP<br />
Limited Seating<br />
Ethics forever remains a key issue for the practice of competitive intelligence. Those new to the<br />
profession are looking for a road map to guide the establishment of their department policy.<br />
Those more experienced are seeing the normal practice being changed by new technologies and<br />
continued acceleration of the worldwide competitive landscape.<br />
Key Take-Aways:<br />
AGENDA Wednesday<br />
g A baseline of ethics policies from a practitioner viewpoint<br />
g A variety of definitions of ethics on a global scale<br />
g Insight into the impact of social technologies on the ethics topic<br />
Town Hall #2 – Panel Discussion - Up the Corporate Ladder: Raising the<br />
Profile of CI in the Organization<br />
Moderator:<br />
Peter W. Shaw<br />
Chief Financial Officer<br />
ReliaMax<br />
Panelists Include:<br />
Kurt Kobel<br />
Manager Competitive Intelligence<br />
Phonak<br />
Brad Roberts<br />
Head of Competitive and Industry Intelligence<br />
Aetna<br />
Shuntai Wang, Ph.D.<br />
Director, Competitive Intelligence<br />
WRD Strategy & Portfolio Solutions<br />
Pfizer Pharmaceuticals<br />
Monique Eddleton<br />
Director, Market Intelligence<br />
ADP<br />
Limited Seating<br />
Successfully raising the profile of strategic and competitive intelligence (SCI) in the organization is<br />
linked to our profession's ability to generate leaders who believe in the strengths of SCI, and your<br />
own ability to penetrate the leadership ranks of your company. In order to climb the corporate<br />
ladder to reach a C-level position in SCI or a C-level executive leadership role in other business<br />
disciplines, you better be able to demonstrate your ability beyond your current role and the great<br />
work you do in SCI. This session will lay out the knowledge and skills you must develop to move<br />
up in your organization, as well as explore how that knowledge and skill will change, sometimes<br />
significantly, as you achieve higher levels of corporate rank and responsibility.<br />
Key Take-Aways:<br />
g Success factors for achieving C-level positions in your organization<br />
g Examples of SCI professionals who've risen the ranks and are serving in executive<br />
leadership positions<br />
g Action steps for enhancing your career if achieving a C-level position is your goal<br />
g Smart ways you can break out of the all too common trap of being too good at what<br />
you do<br />
12:10pm - 1:20pm The Power Lunch: Networking Roundtables Hosted by<br />
Industry Leaders<br />
Practitioners and solution providers host a menu of luncheon roundtable discussions<br />
on pertinent issues. Dine and dish with industry experts. The list of roundtable<br />
discussion topics will be available on-site.<br />
Hosted by:<br />
1:20pm - 1:30pm Session to Session Travel Time<br />
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