SD Vision - Halyps Cement

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12 was linked together, that the fl ow of the lagoon had to be respected. Construction must be «sustainable» for people in their environment. A town is primarily a place for exchanges between people who spend there a signifi cant part of their life and between these residents and others who come and go. Everything must be imagined around these people, these exchanges which are the basis for society and the economy. But today we must put together two dimensions, that of the physical space and that of the digital space, that of the Internet enabled neighbourhoods. The physical city cannot be designed regardless of the e-city. Internet is a tool that both strengthens communication with the world at large and with the local environment and also promoting local life through communication amongst residents and visitors. Venice municipality initiatives’ regarding fi bre-optic networks and Wifi hotspots is a good example of both. Multidisciplinary cross-industry skills must be developed. Planners, architects, designers should be more humble and listen more carefully to future inhabitants, look through their eyes. In any trade, and in construction in particular, listening is the best source of creativity and avoids many blunders. It is always indispensable to listen to other specialists to complete an urban planning project. It cannot be tolerated that brilliant architects who are not technicians, engineers who may not always know all the alternatives, including aesthetic, offered by modern materials, abstract computer scientists, offi cials who administer regulations, sociologists, coming in too late to explain why dangerous and costly urban pathologies emerge, work in isolation. We are not machines, we have a vital need for immaterial goods, love, friendship and also beauty. Building a beautiful living environment is also a part of environmental and social innovation. A good example is set by men like Francesco di Giorgio Martini, at the same time a painter, engineer and architect, Filippo Brunelleschi who has better defi ned the geometric perspective and has served as a manager and a teacher to complete the construction of Florence’s Duomo. A good general education is essential for specialists to elaborate, through dialogue, a true collective intelligence in urban planning projects to create living environments respecting the surroundings and promoting people’s development. Living environments must live, they must be deigned to evolve over decades. They are not world expos intended for quick destruction… And this brings us back to the economy of functionality. It is hard to stick to the obvious. «Useful» functions do not only refer to rational or material needs. Man does not follow Maslow’s hierarchy of needs according to which we must satisfy our material needs fi rst and then, only, our immaterial or spiritual needs. Because we are not machines, we have a vital need for immaterial goods, love, friendship and also beauty. Building a beautiful living environment is also part and parcel of environmental and social innovation. Over the long term, it is economically sound too, as a population that lives in beautiful surroundings is stimulated and becomes more creative in all areas; it becomes also more demanding in its social and public behaviour.
Productivity of resource utilisation: a new challenge for business Companies must rethink their normal planning approach to combat growing uncertainty driven by increasing use of planet’s resources. Vittorio Terzi took over as Managing Director of McKinsey & Company’s Mediterranean Complex with offi ces in Italy, Athens, Cairo, Istanbul and Tel Aviv, in 2004. Prior to joining McKinsey in 1985, he worked as a consultant at the EU Environment Directorate in Brussels and as a corporate banker at Citibank in London and Milan. Vittorio Terzi is a senior leader of the Firm’s European Banking and European Corporate Finance Practices. Over his 25-year career with McKinsey, he has served Italian and European clients on a wide range of topics including business strategy, organisation, organic and inorganic growth, corporate fi nance, risk management and performance improvement. He has also been advisor on several M&A transactions in the domestic and international arenas. sd<strong>Vision</strong> asked Vittorio Terzi to outline the main trends of companies’ environmental policies both in the industrialised and in the emerging countries. As trusted advisor and counselor to many of the world’s most infl uential businesses, you have a wide vantage Interview with Vittorio Terzi Managing Director, McKinsey & Company, Mediterranean Complex point on the environmental strategies of the leading companies in the industrialised world. In your view, how high do these companies prioritise environmental issues today? I’m not convinced that environmental problems are a top priority for companies today, but I believe they should have a much more prominent place on company agendas than they do. The environmental question and, more generally, the availability of the planet’s natural resources could have a huge effect on companies from a performance and business model perspective. We can’t talk about the environment without considering the planet’s resources. Companies must think about several factors that will have a major impact on the future availability and volatility of resources: demand and supply dynamics, increasing regulation, and heightened awareness of environmental issues. It is estimated that the consumption of raw materials will grow by more than 30% over the next 10 years and emerging markets will account for 90% of this. In China alone, demand for energy is rising by 15% a year. Supply, however, will remain limited. Extraction costs will grow as it becomes more and more diffi cult to fi nd and access sources. In addition, many of the major sources are located in politically unstable countries: Iran, Iraq, Venezuela and Saudi Arabia possess 50% of the world’s crude oil. Rising demand, limited supply and increasing costs will push up commodity prices. If we consider that this sector represents 15% of world GDP, we can understand how important these factors are for both the economy at large and for individual companies. We can’t talk about the environment without considering the planet’s resources. Companies must think about several factors that will have a major impact on the future availability and volatility of resources. Growing regulation will also have a big impact on companies. Some regulatory schemes currently under consideration could radically change companies’ business models. The systems for fi xing coal and water prices, for example, could change certain industries dramatically. In addition, public awareness of envi- 13
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Page 10 and 11: 8 The unity of eco-innovation and s
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Page 33 and 34: MATREC: the value of building mater

SD Vision - Halyps Cement

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