SD Vision - Halyps Cement
SD Vision - Halyps Cement
SD Vision - Halyps Cement
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14<br />
ronmental issues is high and will affect<br />
the way companies think about their<br />
strategies. Combined with the control<br />
of resources I mentioned above, these<br />
will lead to highly volatile pricing and<br />
resource availability. Unless carefully<br />
evaluated and incorporated into corporate<br />
planning, these factors could seriously<br />
threaten a company’s competitive<br />
advantage.<br />
Given the slow pace of economic<br />
recovery, how are companies facing<br />
the challenge of sustainable development?<br />
Companies must rethink their normal<br />
planning approach. “Business-as-usual”<br />
will not combat rising prices and growing<br />
uncertainty driven by increasing use<br />
of the planet’s resources, especially by<br />
developing countries. Strategies should<br />
consider all possible scenarios, commodity<br />
price fl uctuations, and the impact<br />
that greater or lesser degrees of volatility<br />
can have on business. Techniques for<br />
planning under uncertainty are still in<br />
their infancy, although the recent crisis<br />
has boosted this trend and companies<br />
are beginning to apply them, for example<br />
stress tests in banks. However, they<br />
are far from common and still have a<br />
long way to go.<br />
Becoming environment-friendly can<br />
lower costs because companies end<br />
up reducing the inputs they use. In<br />
addition, the process can generate<br />
additional revenues from better<br />
products or enable companies to<br />
create new businesses. Would you<br />
treat sustainability as innovation’s<br />
new frontier?<br />
I believe that a critical competitive factor<br />
in the future will be the productivity<br />
of resource utilisation. In tomorrow’s<br />
world, productivity in general will be<br />
important, productivity of labour and of<br />
capital – and not just for banks. Productivity<br />
of resource utilisation will also become<br />
essential and innovation is key.<br />
Many companies are already moving<br />
in this direction. For example, UPS has<br />
saved 2% on its fuel costs by using a<br />
software that helps plan delivery routes<br />
with fewer left turns, which consume<br />
more fuel than right turns. Similarly,<br />
Apple has created ways to reduce waste<br />
in its products. Since launching the
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