SD Vision - Halyps Cement

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Through the i.nova platform, Italcementi Group aims at
strengthening its commitment to innovation, embracing change
and being open to new ideas.
strength and characteristic of this
recession clearly suggest an unlikely
«The
return to the previous situation: the
old model of development appears unsustainable
and even undesirable». These were the
opening statements of Carlo Pesenti, CEO of
Italcementi Group, at a recent conference of
the General Italian Workers’ Confederation
focused on industrial strategies for countering
the recession and improving future outlook.
Organisations must re-invent themselves in
order to successfully transform their model of
development. Positive elements from the past
must be leveraged around a new matrix of
ideals aimed at changing the world in which the
company operates, both inside and outside.
Projects Our fl ag for innovation: i.nova
Italcementi Group’s investments
in Research and Innovation
Business organisations must embrace a new and
creative dimension; quite an unusual undertaking
for large industrial groups, particularly those
operating in traditional industries such as cement.
The idea of innovation is deeply rooted in
the Italcementi Group’s history, and goes beyond
simple wishful thinking to a practical implementation
of a clear corporate vision. Figures help
Sergio Crippa
Italcementi Group Communication and Image Director
us better qualify this commitment. Italcementi
Group invests some 13 million Euro a year in Research
and Innovation. Its innovation index – i.e.
the ratio of revenues generated by innovation
projects to total Group sales – currently stands at
3.2%, equivalent to a 10% increase from 2008
to 2009. It has grown steadily over the last few
years with the medium-to-long term goal being
5%. Building on well-established past experiences,
teams involved in innovative ideas drive
the company to re-imagine itself, to open itself
to new horizons and new adventures, often redefi
ning existing models. Innovation, in terms of
processes and products, but especially in terms
of ideas, provides the opportunity to face new
markets with new proposals, new services, new
processes and new products. i.nova is the symbol
of this vision. Innovation as a core value, a
force that makes it possible to look above and
beyond the recession, turning the current crisis
from an obstacle into an opportunity.
i.nova is the symbol of our vision
i.nova is the symbol, the fl ag representing Italcementi
Group’s innovation community, its
«core identity», its founding values and its vision
and mission.This fl ag embodies the history