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4 (french) Werber, Bernard

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Thus was born the ANPV, the National Agency for the<br />

Promotion of life. Lucinda began to contribute the best<br />

advertising so they invent slogans, ideas, concepts that<br />

people attach to their lives rather than go to tire-larigot.<br />

Who would have thought that before the 2000s? It would<br />

surely laugh out loud at the idea that he would one day<br />

advertising for people to appreciate what is most basic<br />

more natural and easier in the world: life.<br />

268 - ADVERTISING<br />

Life, a moment full of emotions. Suzanne M., twenty years,<br />

a student, said: “At first, my life I did not like. Similarly, I<br />

thought it was corny. My parents were alive, uncle, my<br />

grandparents and all the failures of the family were living,<br />

and I wondered how they were coping to stand by and<br />

support to age and rot up as rags. What fools!<br />

Yeah, life, I thought it was zero. I even tried to flee with<br />

drugs and alcohol. But the drug made me sick and alcohol<br />

as well. So I wanted out of life. Then I had an idea. Before I<br />

go, why not around the world? There, I realized as life it’s<br />

great. Plants live, the animals live, even stones live. So I<br />

said why not me?<br />

Now, I do not regret my choice and when I see all these

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