Modul Mata Kuliah Journalisme Online - Ayo Menulis FISIP UAJY

More documents

Recommendations

Info

“ We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. … As an industry we must improve and expand, or we dwindle and die.” (Nelson Poynter, Nov. 2, 1946). Key Observations: More story text read online, than print > And most read all the text: Jumps were read. Two types of readers: Methodical – Mainly ‘print’ readers: Read top to bottom; Re-read some material; Use drop down boxes, nav bars, searches; Read a higher percentage of text. Scanners – Mainly online readers: ‘ Scan’ headlines and text, never reading any one story specifically; Read parts of stories, look at photos; Look at story lists to choose stories. The response: Media has to move to alternative storytelling; More interactive elements >> Q&A, a timeline, a fact box or a list – drew a higher amount of visual attention, compared to regular text in print. On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format. Graphics Elements: Big is better: Headlines & Photos > Large, color photos; Mug shots get lost. <strong>Online</strong> readers use the navigational elements Karakteristik: 1. Clean design; 2. Multimedia (The full package: still photos, audio, video, non-redundant, great storytelling; 3. Journalist blogs Multimedia Packages &Writing Here’s some advise from Jakob Nielsen , the guru of web design and usability: Users do not read on the Web; instead they scan the pages, trying to pick out a few sentences or even parts of sentences to get the information they want. Users do not like long, scrolling pages: they prefer the text to be short and to the point. Users detest anything that seems like marketing fluff or overly hyped language (marketese) and prefer factual information. Remember this Know your audience: Is the content relevant to your readers? Do readers really want this information? Define the ‘form(s)’: Interactive: graphics and other elements; Slideshows: with or without audio; Polls/Surveys Write Visually: Use bulleted lists; Use numbered lists; Use Tables; Include pictures and other graphics. (Source: http://www.usability.gov/design/writing4web.html) Make it ‘tight and bright’: Use the 5 Ws, but really remember to the ‘So what?’ Explain why I should care Poynter says: “Banish gray”: ‘ Scannability’, ‘ Splitability’ Linking is OK Writing Style – ‘Chunking’ Information broken into ‘chunks’ of information. Web users prefer to print out long documents or save them on their hard drives.
Long stories on the web are hard to read. The more a reader needs to scroll, the less likely they are to read the story. Organizing information into relevant ‘chunks’ helps keep the reader interested. Facilitates adding links to enhance interactivity. Be careful: Don’t divide content into too many parts or readers will lose interest. Chunking is a method to create consistency of web style, and helps readers understand the content flow on your site. (Source: Webstyle Guide: http://webstyleguide.com/site/chunk.html) Writing Style Headlines – Compelling: On the web, headlines sell the story; Six to 10 words; Strong verbs’ Most important items first; Question headlines workable Blurbs: Summaries of story, often on home page and linked to full length story Briefs: A complete story in just a few sentences. Writing Style Conversational style Cross between broadcast writing and print Lively verbs, colorful adjectives and distinct nouns. Active voice always! Short paragraphs Be aware of references to your sources >> Consider using full name on second reference because you don’t know how story may link Additional Style Tips Consider one idea per paragraph – even if it’s just one sentence. Write in easily understood sentences. Include links as part of your copy> E.g. Bill Gates [link to his bio] created Microsoft [link to microsoft.com] at a time when PCs were just beginning to become commonplace. Think Globally. Avoid regional/local terms that may be misunderstood by the broader audience. Develop a voice, a style, a flow. Web Story Structure Get to the point Story must be told in 50 words ... Then your reader MIGHT read the rest REMEMBER: only about 100-150 lines per screen… and less if a reader is looking at story on a PDA. Make everything you write relevant. Constantly ask yourself: Why should the reader care about this? What elements of interactivity can be used to engage the reader to make the content more compelling? Developing Sources Lifeblood of your career as a reporter Get over your shyness, it’s time to open up Learn to talk to everybody – yes, strangers! Everybody is a potential source when you’re covering a breaking news story Start with newspaper clippings Pick up the phone or hit the streets
Page 1 and 2: Modul Mata Kuliah Journalisme Onlin
Page 3 and 4: Dengan menggunakan satu web browser
Page 5 and 6: yang senang melakukan hal-hal tekni
Page 7 and 8: dengannya atau memang sengaja dipro
Page 9 and 10: Mampu menyajikan berita dan informa
Page 11 and 12: Tantangan Jurnalis di Era Cyber htt
Page 13 and 14: Perkembangan jurnalisme online menu
Page 15 and 16: Untuk menjelaskan fenomena adanya k
Page 17 and 18: Jurnalisme Online Lily Yulianti Kar
Page 19 and 20: 1. Jurnalisme online merupakan “m
Page 21 and 22: Oleh karena itu seorang reporter me
Page 23 and 24: Namun jika menilik Pasal 1 ayat (1)
Page 25 and 26: • Dikelola menggunakan desain int
Page 27 and 28: Blog: Technorati.com, Pubsub.com Tr
Page 29: “Open-Source” News: WikiNews, U
Page 33 and 34: Quiz Interactive Game Interactive F
Page 35 and 36: Twitter (Microblogging) 140 = “
Page 37 and 38: Sentence Length Long sentences brea
Page 39 and 40: 7. Start a blog, now: With blogging
Page 41 and 42: However, an increase in competition
Page 43 and 44: That's not to say that journalism o
Page 45 and 46: • The Dallas Morning News' Web si
Page 47 and 48: None of this would have been possib
Page 49 and 50: publisher. Each chapter includes a
Page 51 and 52: Friend and Singer provide a useful
Page 53 and 54: Find facts, not just others' opinio
Page 55 and 56: 3. Blogging doesn't magically make
Page 57 and 58: In an avalanche of information, gli
Page 59 and 60: In August 2006, Poynter gathered a
Page 61 and 62: For starters, it could imperil your
Page 63 and 64: hold powerful interests accountable
Page 65 and 66: Explain our decision making in term
Page 67 and 68: of civil discourse and debate. News
Page 69 and 70: User-Generated Content User-generat
Page 71 and 72: 5.) Moderating is an essential elem
Page 73 and 74: Linking is at the core of the Web e
Page 75 and 76: Do Web sites have it too easy becau
Page 77 and 78: form (an actual quote or a similar
Page 79 and 80: online civility brought about by th
Page 81 and 82:
For more on Keen and his book, see
Page 83 and 84:
Oreskes believes you can “set asi
Page 85 and 86:
Andrew Keen has written a book that
Page 87 and 88:
necessity of listening to the amate
Page 89 and 90:
Its proponents situate CJ as a Cate
Page 91 and 92:
5. Parallels: Event-driven & Civic
Page 93 and 94:
Many CJ and Web 2.0 projects fall i
Page 95 and 96:
Mintzberg, Henry. Managers Not MBAs
Page 97 and 98:
journalism if it is to be a threat
Page 99 and 100:
umour and assumption; a free-for-al
Page 101 and 102:
You, and Ed Wasserman, are probably
Page 103 and 104:
He writes in his book that he drank
Page 105 and 106:
We listen, take notes, check if the
Page 107 and 108:
Citizen journalism, she continues,
Page 109 and 110:
humans could have produced. Similar
Page 111 and 112:
But some people don't have access a
Page 113 and 114:
perpetual evolution of technology,
Page 115 and 116:
your reporting and/or relationship
Page 117 and 118:
Know your subject Reporters should
Page 119 and 120:
Resist the temptation to respond in
Page 121 and 122:
3. The Trust Principles apply to Tw
Page 123:
This page was last modified 11:24,
show all

Modul Mata Kuliah Journalisme Online - Ayo Menulis FISIP UAJY

Create successful ePaper yourself

Delete template?

Save as template?