Modul Mata Kuliah Journalisme Online - Ayo Menulis FISIP UAJY

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See news reading as an experience: Which is very different in print and online Print is like a date, online like “speed-dating” Tap into reader experience to be more Involving, Credible, Popular (increase “pass-along”) A Example An old psychological principle is “Lateral Thinking” (Bono) Online experience is “lateral linking” Users are always ready to self-target So expect readers to look for topics to pursue Plan and write knowing that they will break it down into topics “Broadcast Targeting” Online problem is reaching a broad audience who are all independent So encourage “self-targeting” > Think of and treat your reporting as index as well as description, explanation , analysis An Inviting Tone Be conversational but not chatty > Like a very knowledgeable, slightly dry friend Less formal than most print Base your tone on a sense of their expectations > That you learn from other sites they use Structure Start with a clear view of topic and significance Write very clear, distinctive information chunks (‘graphs) and units (sections) Put most key information in the top 2/3rds > But save some important info at the end as a reward Inverted pyramid is still best > after a teaser lead for more feature content Use bulleted lists to make info more dense The Central Decision As with print, readers decide to continue based on: Head, First sentence or two, Scan But their mobility makes these seconds even more important Concision Online readers wake up impatient! Never waste their time Go through your story for Grammar, Flow, Clichés and stale descriptions, Weak words, phrases, ideas Searchability Few readers will find you on the site Invite others to your story with key terms > Search engines focus on Frequency of key terms; Recency of updating; Location (headline and body) But don’t stuff your story with key terms > RoT is 2 - 3% of total content Increase Scannability Start sentences, paragraphs with declarative windows into the topic Use subheads when you write > Even if you decide to cut them “Spread out and lay out” main information
Sentence Length Long sentences break the “online contract” Keep most sentences on one idea > Unless linking two ideas is the main idea Make them direct (subject-verb-object) Mix up lengths to increase reader interest Paragraph Length Most ‘graphs should be 2 – 4 sentences: With an occasional 1-sentence ‘graph for variety and impact; Occasional long sentence to develop an idea This uses the “edge effect” to increase interest Article Length Keep articles 300 – 700 words long > If the topic is too long, break the story into parts Remember that online users don’t expect to know , mostly to know about > This means a strong reader-focused topic > Look at other recent stories they might have seen to know what they know Improve the Experience If you “enrich” and “sweeten” reader Online Journalism Talk Online Journalism > Telling stories online What is online journalism? Using the tools the Internet gives us to tell stories. Video - YouTube, news videos, TV websites Audio - podcasts, music sites Text - blogs Graphics Links Online Journalism No space restrictions Links! You don’t need to be limited to the content of the paper or broadcasts Words, photos, sound, and video can be combined for a compelling storytelling experience What’s the same? Content is king Good writing is just as important online Fact-checking The Internet changes HOW we distribute/read news RSS; Podcasts; Blogging; Social Media: Twitter, Facebook, YouTube The Internet changes WHO writes the news > Citizen Journalism
Page 1 and 2: Modul Mata Kuliah Journalisme Onlin
Page 3 and 4: Dengan menggunakan satu web browser
Page 5 and 6: yang senang melakukan hal-hal tekni
Page 7 and 8: dengannya atau memang sengaja dipro
Page 9 and 10: Mampu menyajikan berita dan informa
Page 11 and 12: Tantangan Jurnalis di Era Cyber htt
Page 13 and 14: Perkembangan jurnalisme online menu
Page 15 and 16: Untuk menjelaskan fenomena adanya k
Page 17 and 18: Jurnalisme Online Lily Yulianti Kar
Page 19 and 20: 1. Jurnalisme online merupakan “m
Page 21 and 22: Oleh karena itu seorang reporter me
Page 23 and 24: Namun jika menilik Pasal 1 ayat (1)
Page 25 and 26: • Dikelola menggunakan desain int
Page 27 and 28: Blog: Technorati.com, Pubsub.com Tr
Page 29 and 30: “Open-Source” News: WikiNews, U
Page 31 and 32: Long stories on the web are hard to
Page 33 and 34: Quiz Interactive Game Interactive F
Page 35: Twitter (Microblogging) 140 = “
Page 39 and 40: 7. Start a blog, now: With blogging
Page 41 and 42: However, an increase in competition
Page 43 and 44: That's not to say that journalism o
Page 45 and 46: • The Dallas Morning News' Web si
Page 47 and 48: None of this would have been possib
Page 49 and 50: publisher. Each chapter includes a
Page 51 and 52: Friend and Singer provide a useful
Page 53 and 54: Find facts, not just others' opinio
Page 55 and 56: 3. Blogging doesn't magically make
Page 57 and 58: In an avalanche of information, gli
Page 59 and 60: In August 2006, Poynter gathered a
Page 61 and 62: For starters, it could imperil your
Page 63 and 64: hold powerful interests accountable
Page 65 and 66: Explain our decision making in term
Page 67 and 68: of civil discourse and debate. News
Page 69 and 70: User-Generated Content User-generat
Page 71 and 72: 5.) Moderating is an essential elem
Page 73 and 74: Linking is at the core of the Web e
Page 75 and 76: Do Web sites have it too easy becau
Page 77 and 78: form (an actual quote or a similar
Page 79 and 80: online civility brought about by th
Page 81 and 82: For more on Keen and his book, see
Page 83 and 84: Oreskes believes you can “set asi
Page 85 and 86: Andrew Keen has written a book that
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necessity of listening to the amate
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Its proponents situate CJ as a Cate
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5. Parallels: Event-driven & Civic
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Many CJ and Web 2.0 projects fall i
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Mintzberg, Henry. Managers Not MBAs
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journalism if it is to be a threat
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umour and assumption; a free-for-al
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You, and Ed Wasserman, are probably
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He writes in his book that he drank
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We listen, take notes, check if the
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Citizen journalism, she continues,
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humans could have produced. Similar
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But some people don't have access a
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perpetual evolution of technology,
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your reporting and/or relationship
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Know your subject Reporters should
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Resist the temptation to respond in
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3. The Trust Principles apply to Tw
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