Modul Mata Kuliah Journalisme Online - Ayo Menulis FISIP UAJY

Staff should be trained in how to interpret metrics and traffic measurements as they apply to the whole
product and the new discipline. Statistics can be misleading. Data analysis requires training and
expertise. Leaders have a responsibility to interpret metrics and apply them in the context of the
journalistic mission.
How do journalists stay abreast of the changes in emerging technologies and consumer habits?
Newsrooms must invest in training so staff has the skills to meet the needs of the audience. We must
use technology in a meaningful way -- in a way that is truly valuable to stakeholders. We must be flexible
in the way we produce and present content for new patterns of consumption.
(This section composed by: Bruce Koon, Theresa Moore, Joe Michaud, Dennis Ryerson, Joel Sappell and
Kelly McBride)
Credibility & Accuracy, Transparency and Multimedia
In a world with multiple sources of information, much of it indistinguishable one from another,
credibility is our most precious asset. Credibility is earned over time by continually delivering on
promises of accuracy, transparency and fairness. We consider listening and participating essential tools
to achieve credibility. We intend this document to be useful to anyone publishing -- or consuming -information
in any medium.
Issues
How do we handle corrections?
How do we handle links?
How do we make sure we provide adequate context, including the presentation of conflicting
views?
How do we decide when to edit and when not to? Before publishing, afterwards, never?
How much do readers and viewers care about the values of the people producing the content?
What value do anonymity and pseudonyms have in emerging media?
What standards should be applied to multimedia content? What levels of authentication should
be required before posting raw video? To what extent should professional journalistic
production standards be applied to multimedia?
Principles & Values
We commit to presenting as accurate and as complete a picture of our world as possible. This means
taking full advantage of emerging media and technology. In order to do that, we will:
Use multimedia to show dimensions of our world that words alone cannot convey.
Be clear about the nature of the content presented, its sourcing and the extent of verification.
Correct what we get wrong as promptly and as clearly as possible. Establish systems to enable
readers to alert us to mistakes and hold us accountable.