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Online Journalism - Ayo Menulis FISIP UAJY

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142 <strong>Online</strong> <strong>Journalism</strong><br />

rather a local inflection on the global. Zippergate was a world story<br />

with implications for readers everywhere. The Star.arabia.com<br />

website, an English language site from Jordan whose main<br />

constituency is expatriate Jordanians, saw the story mainly as a<br />

‘Jewish plot against the President of the United States, aimed at<br />

distracting the US from implementing their proposals for the stalled<br />

peace process’. The same feature ponders whether ‘Clinton will<br />

resort to another foreign policy adventure … to deflect attention<br />

from home’, 25 perhaps prefiguring the Kosovo intervention.<br />

Zippergate thus comprised a genuine global spectacle commodity.<br />

On one hand, it produced a set of images and texts through which<br />

journalists from opposing political factions in the United States, no<br />

less than in states and cultures around the world, were able to<br />

redefine their social realities. On the other, it was also produced,<br />

distributed and consumed around the world as an entertainment<br />

product, a spectacle of infotainment.<br />

Myfirsttime.com: the Banalisation of News<br />

The web can by no means be blamed for turning the news into spectacle.<br />

Dayan and Katz see the trend as endemic to the media as a<br />

whole and a function of massification. The Olympics, the Watergate<br />

hearings and the wedding of Charles and Diana were all media<br />

events. After Leni Reifenstahl’s Olympia it seems almost irrelevant to<br />

use veracity as a criterion for evaluating such representations. They<br />

become aesthetic, moral and cultural events rather than, or in<br />

addition to, news. The recategorisation also construes other, more<br />

banal, events such as lottery draws and human interest stories such<br />

as Timothy Leary’s death as part of the category. The banality of<br />

news has been accelerated on the web.<br />

The trend encourages disinformation and fraud. In July 1998<br />

media around the world reported that a teenage couple in America<br />

were planning to lose their virginity live on the web. A few<br />

moments’ thought should have alerted editors to the spurious nature<br />

of the claim. However, just as with Matt Drudge’s Clinton rumours,<br />

the story spread like some pernicious weed and took millions of<br />

visitors to www.myfirsttime.com to meet Diane and Mark. The<br />

rigorous checking of the St. Louis Post Dispatch revealed that the site<br />

was owned by a former video pornography retailer whose web broad-

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