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Online Journalism - Ayo Menulis FISIP UAJY

Online Journalism - Ayo Menulis FISIP UAJY

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The third level of interactivity, and possibly the most important<br />

in political terms, is the potentiality of the web to encourage<br />

communities of users, often from wide, even global, geographical<br />

areas, through chat rooms and bulletin boards. News providers of all<br />

kinds on the web use them to enable readers to mobilise around<br />

specific issues or stories. Levels of traffic over the chat rooms on<br />

Colorado news sites after the Columbine killings clearly reveals the<br />

desire of people to communicate directly with each other over the<br />

issues that concern them most deeply.<br />

Ultimately, modes of user interactivity seem to reduce the amount<br />

of control retained by the news producer. That control, usually<br />

manifest in news filtering and agenda setting around what is seen to<br />

be in the public interest, now accrues largely to the consumer and<br />

this, more than its new media forms or the latest technology, is what<br />

makes the web unique as a news carrier and holds out the greatest<br />

promise for the future. News still reaches its consumers in mediated<br />

forms but that mediation is increasingly removed from the hands of<br />

(at least) local politicians and the corporations they legislate on<br />

behalf of, entailing the unlamented loss of so-called ‘family values’<br />

and the blind spots that arise when news becomes a commodity.<br />

Disintermediation<br />

The Nature of News 53<br />

The roles that journalism assigned to itself in the mid-nineteenth<br />

century, on the strength of its newly acquired professionalism, as<br />

gatekeeper, agenda-setter and news filter, are all placed at risk when<br />

its primary sources become readily available to its audiences. The<br />

commentary, fact-checking and inflection that journalism places on<br />

such material remain available to readerships as secondary texts but<br />

the web itself has taken over the role of mediating those sources for<br />

audiences. It generally applies a lighter touch. This disintermediation<br />

effect also applies to retailers, legislators and book publishers;<br />

e-commerce allows the web to adopt the role of intermediary in<br />

business and politics as readily and effectively as it mediates news<br />

and information. Shopkeepers and middle-ranking party functionaries<br />

both lose their roles in the flattened hierarchical structures<br />

determined by the web.<br />

The UK Department of Trade and Industry’s ‘Future Unit’ report,<br />

‘Converging Technologies’, 17 makes it clear that government, whose

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