Getting noticed on the Web - BedTimes

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FactoryDirect Raising the barcode Consumers can scan QR (or “quick response”) codes with their smart phones to learn more about products. (This one from the Better Sleep Council takes people to episodes of its ‘Suite 7’ Web series.) use QR tags on beds. Other mattress manufacturers using them include Carolina Mattress Guild, Englander, Natura World and Therapedic International. Once the shopper scans a QR code with her smart phone, she “is taken to a website or some other mobile-enabled content and provided with information the retailer controls,” writes Jeff Weidauer, senior vice president of digital 16 | BedTimes | April 2011 shelf-edge services provider Vestcom International in Little Rock, Ark., in a blog post at www.retailcustomerexperience.com. “At the same time, a retailer can collect information on the shopper, such as where and when she scanned the code, how many codes she scanned and what actions she may have taken afterward. Interface this with a retailer’s loyalty database and the possibilities for connecting in a meaningful manner with the best shoppers become clear.” Factory directs can encode QR codes that will allow shoppers to automatically “like” them on Facebook. QR codes can take smart phone users anywhere on the Web you’d like them to go—to a great customer review of your brand or an article about your business in the local paper. QR code scavenger hunts are a popular promotional tool. You can hide codes throughout a store and offer shoppers prizes or coupons. You can create your own QR codes—a relatively easy process. Find a tutorial on Mashable, http://mashable.com/2010/08/23/how-to-createqr-codes. “The next generation of smart phones will be equipped with NFC (near field communication) chips that have the potential of storing loyalty data, coupons and payment information so we’ll probably stop carrying around wallets,” says David Dorf, director of technology for hardware and software giant Oracle in a speech at the NRF Big Show. “The mobile phone will probably replace our house and car keys, as well.” BT www.sleepproducts.org/bedtimes
LAVA-adv-ma2011 04-03-2011 17:28 Pagina 2 LAVA B.V.B.A. E X P E R T S I N K N I T T I N G RIJKSWEG 138 B-8710 WIELSBEKE / BELGIUM TEL.: +32 (0) 56/60.21.41 FAX: +32 (0) 56/60.32.19 INFO@LAVATEXTILES.COM WWW.LAVATEXTILES.COM LAVA USA INC. SALES OFFICE: 55 SLEEPY TIME DRIVE WATERLOO SC 29384 TEL. 864.998.4892 ANN.WEAVER@LAVATEXTILES.COM PRODUCTION & WAREHOUSE: 601 RAILROAD AVENUE, YORK SC 29745 PRODUCTION@LAVATEXTILES.COM
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