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Getting noticed on the Web - BedTimes

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Tex requirement<br />

man health. These include lead,<br />

formaldehyde, heavy metals, carcinogenic<br />

dye stuffs and phthalates.<br />

Oeko-Tex also tests for color<br />

fastness and pH levels.<br />

“C<strong>on</strong>sumers are c<strong>on</strong>cerned<br />

about <strong>the</strong> envir<strong>on</strong>mental and<br />

health safety of <strong>the</strong>ir sleep products<br />

and that <strong>the</strong>y are made in<br />

ecologically resp<strong>on</strong>sible ways,”<br />

said Dale Read, SSA president.<br />

“We developed this comprehensive,<br />

three-level system to allow<br />

manufacturers and retailers to<br />

clearly c<strong>on</strong>vey <strong>the</strong>se critical points<br />

through a comprehensive labeling<br />

system and easy-to-understand<br />

seals that help c<strong>on</strong>sumers identify<br />

<strong>the</strong> best product choices for <strong>the</strong>m.”<br />

www.bedtimesmagazine.com<br />

Market visitors pick winner of Anatomic Global c<strong>on</strong>test<br />

Cor<strong>on</strong>a, Calif.-based mattress<br />

maker Anatomic Global created<br />

a stir in its showroom at<br />

<strong>the</strong> winter Las Vegas Market<br />

when five artists sculpted and<br />

painted <strong>the</strong>ir interpretati<strong>on</strong>s<br />

of “Comfort by Design,”<br />

<strong>the</strong> name of <strong>the</strong> company’s<br />

new premium memory foam<br />

mattress line. Sculptor Alex<br />

Carbet and painters Diane<br />

Mifsud Giusti, Beti Kristof<br />

and Niki Sands created<br />

original artwork in fr<strong>on</strong>t of<br />

Short<br />

First place Alex Carbet earned $1,000 and a new<br />

foam bed for his sculpture.<br />

showroom visitors, who were asked to choose <strong>the</strong>ir favorite. Carbet’s<br />

foam sculpture of a woman floating in a cloud was <strong>the</strong> winner, earning<br />

him $1,000 in cash and a foam bed valued at $3,000. Kristof’s painting<br />

of a woman unlocking <strong>the</strong> secrets of sleep was runner-up.<br />

<strong>BedTimes</strong> | April 2011 | 49

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