Getting noticed on the Web - BedTimes

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CertiPUR-US (CM) approved foams are: • Low emission (low VOCS). • Made without ozone depleters. • Produced without PBDEs. • Made without mercury, lead and heavy metal. • Made without formaldehyde. • Made without phthalates. PO Box 128, Hickory NC 28603 Certify your Peace of Mind Hickory Springs goes one step further for quality foam. By complying with the CertiPUR-US (CM) voluntary testing, analysis and certification program, Hickory Springs confirms the proactive measures taken to verify that its flexible polyurethane foam not only provides durable comfort but is produced in a responsible, consumer-friendly manner. How will CertiPUR-US benefi t your company? • Focuses on current consumer concerns about foam involving health and indoor air quality. • Provides comfort and confi dence, reassuring consumers about the foam in your sofa. • Provides a reference source website for your customer service staff. You don’t need an in-house expert on health regulations and concerns. • Demonstrates your commitment to a healthy home environment. Based on a similar program in Europe, CertiPUR-US provides added value to furniture manufacturers – and eventually consumers — offering peace of mind and answering questions typically asked by consumers. Hickory Springs is one of several founding members of the CertiPUR-US program, which was officially introduced in early 2009. To switch to Hickory Springs’ certifi ed CertiPUR-US foam, call 1.800.438.5341 or visit HickorySprings.com. Also see certipur.us. CertiPUR-US is a Certifi cation Mark of Alliance for Flexible Polyurethane Foam, Inc. ©2009 Hickory Springs Mfg. Co.
APRIL 2011 InSide www.bedtimesmagazine.com Features 18 Is your website lost in the Web? You’ve poured money and time into your company’s website, but are potential customers searching the Internet for information and products finding it? BedTimes explains what you need to know about search engine optimization. 30 Shopping for a new bank Are you seeking additional financing or refinancing, better credit card rates, more robust online banking options or other financial services for your small business? A banking expert walks you through the process of choosing a new financial institution. 51 Interzum Cologne preview With Interzum Cologne, the world’s largest home furnishings components show just a month away, BedTimes gives you a sneak peek of exhibitors in the International Sleep Products Association’s Bedding Centre and other ISPA members showing at the fair. Departments 7 Front Matter Americans aren’t getting the uninterrupted, restful sleep they need— perhaps because almost all of them are using some type of electronic device—TV, computer, video game or cell phone—within an hour of bedtime at least a few nights a week, a new poll suggests. 15 Factory Direct Consumers increasingly use smart phones to research product features, compare prices and look for good deals—all while standing in a store. How can your factory direct use the new technology to reach consumers visiting your showrooms? 5 Editor’s Note 11 Employee Relations 39 Industry News 60 Newsmakers 62 ISPA News 63 ISPA Advocacy 64 Up Close 67 Management Issues 68 Calendar 69 Classifieds 70 Advertisers Index 72 Last Word BedTimes | April 2011 | 3
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Getting noticed on the Web - BedTimes

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