Getting noticed on the Web - BedTimes
Getting noticed on the Web - BedTimes
Getting noticed on the Web - BedTimes
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Is your website—built several years ago and perhaps not frequently<br />
updated—languishing in an undiscovered corner of <strong>the</strong> World Wide <strong>Web</strong>? Have you redesigned<br />
your site—filling it with attractive product photos, engaging videos and well-written<br />
c<strong>on</strong>tent—yet find it’s still being slighted by search engines? Ei<strong>the</strong>r could be <strong>the</strong> case,<br />
say experts in <strong>the</strong> relatively new field of search engine optimizati<strong>on</strong>.<br />
www.bedtimesmagazine.com<br />
Your website needs <strong>the</strong> right “fr<strong>on</strong>t end” and “back end”—source<br />
code, architecture and c<strong>on</strong>tent—plus regular tuneups to boost<br />
and maintain its popularity in search engine results, SEO experts<br />
say.<br />
Staying current with SEO trends is truly challenging,<br />
even for <strong>the</strong> experts. Search engine algorithms—<strong>the</strong><br />
rules that determine how search engines crawl<br />
<strong>the</strong> <strong>Web</strong> and categorize search results—are c<strong>on</strong>stantly<br />
being tweaked. As this story was being<br />
written, Google announced major changes to<br />
its algorithm in an effort to downgrade<br />
low-quality websites called “c<strong>on</strong>tent<br />
farms” from top search results.<br />
Despite <strong>the</strong> complexity,<br />
<strong>the</strong>re are things business<br />
owners can track and<br />
even implement<br />
<strong>the</strong>mselves.<br />
<strong>BedTimes</strong> | April 2011 | 19
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