Getting noticed on the Web - BedTimes
Getting noticed on the Web - BedTimes
Getting noticed on the Web - BedTimes
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ISPANews<br />
Better Sleep Council takes <strong>on</strong> ‘zombieitis’<br />
62 | <strong>BedTimes</strong> | April 2011<br />
A<br />
t<strong>on</strong>gue-in-cheek nati<strong>on</strong>al campaign<br />
to “Stop Zombieitis!” kicks<br />
off May 1 as part of <strong>the</strong> Better Sleep<br />
Council’s annual Better Sleep M<strong>on</strong>th.<br />
“Zombieitis is an insidious plague<br />
that threatens <strong>the</strong> very fabric of our<br />
society,” said Mark Quinn, BSC chairman<br />
and vice president of marketing<br />
for Leggett & Platt’s Residential Furnishings<br />
Segment. “It’s <strong>the</strong> root cause<br />
of decreased worker productivity,<br />
rising health care costs and strained<br />
interpers<strong>on</strong>al relati<strong>on</strong>ships.”<br />
According to sleep disorder experts,<br />
physical manifestati<strong>on</strong>s of zombieitis<br />
include irritability, depressi<strong>on</strong>, high<br />
ISPA welcomes more than 80 members in 2010-11<br />
The InTernaTI<strong>on</strong>al Sleep producTS aSSocIaTI<strong>on</strong> reports that more than 80 companies<br />
in <strong>the</strong> mattress industry joined <strong>the</strong> associati<strong>on</strong> as members in 2010 and <strong>the</strong><br />
first part of 2011.<br />
“We would not be where we are today without <strong>the</strong> dedicati<strong>on</strong> and trust of<br />
both our l<strong>on</strong>g-standing and new members,” said ISPA President Ryan Trainer.<br />
“Thank you for your loyal support and also to <strong>the</strong> many industry members<br />
who participate and support our programs.”<br />
Advanced Urethane<br />
Technologies<br />
Adfast Corp.<br />
Alhouda<br />
Alliant Insurance Services Inc.<br />
American Niagara<br />
American Plant & Equipment Inc.<br />
Apropa Machinery Ltd.<br />
Asheboro Elastics Corp.<br />
Automated Tag & Label<br />
B&C Internati<strong>on</strong>al/OS Depot -<br />
Z.L. Latex Products<br />
Banks Machine & Tool<br />
Bavaria Wolltex/Carico<br />
Internati<strong>on</strong>al<br />
Bo Mei<br />
Bob Barker Co. Inc.<br />
Clearwater Fabrics<br />
Cornerst<strong>on</strong>e Instituti<strong>on</strong>al (dba<br />
C3 Soluti<strong>on</strong>s)<br />
Cott<strong>on</strong> Clouds Fut<strong>on</strong>s<br />
Credo O.O.O.<br />
Demand Foam Cutting<br />
Domtar Inc.<br />
Earnhardt Mfg.<br />
P.T. Eternal Panelindo Persada<br />
Fine Cott<strong>on</strong> Factory Inc.<br />
Flexitex - Fabrica de Tecidos<br />
S.A.<br />
Foshan Quan Li Spring<br />
Hardware Factory<br />
Foshan Yuantian Mattress<br />
Machinery Co. Ltd.<br />
Four Seas<strong>on</strong>s Stitching<br />
Furnistem Co. Ltd.<br />
Global Procurement Services<br />
Hot Melt Technologies Inc.<br />
Imperial Bedding Co.<br />
Industrias Marves S.A. de C.V.<br />
Info Retail Joao Oliveira Lda.<br />
JSP New Market<br />
Development Group<br />
Kayfoam Woolfs<strong>on</strong> Ltd./<br />
Kaygel<br />
King-Hughes Fasteners<br />
Latex Systems Co. Ltd.<br />
Lien A Co. Ltd.<br />
Mexican Manufacturers Inc.<br />
MicroClimate Soluti<strong>on</strong>s<br />
NVC Logistics Group<br />
OHCO Inc.<br />
Otto Bock Polyurethanes<br />
Pacific Spring Inc.<br />
Precisi<strong>on</strong> Blades Inc.<br />
Priotex<br />
Quilting Inc.<br />
Remex AG<br />
Residue Regency Pad Corp.<br />
Rock Island Industries<br />
S. Kaplan Sewing Machine<br />
Co.<br />
SC Invest Management SRL<br />
Sel<strong>the</strong>r Mfg. S.A. de C.V<br />
Shand<strong>on</strong>g Hel<strong>on</strong> Textile<br />
Science & Tech. Co. Ltd.<br />
Shenzhen Vico Furniture<br />
Co. Ltd.<br />
Sleep Studio LLC<br />
SMI-ITS<br />
Spring Into Acti<strong>on</strong><br />
SpringCo Inc.<br />
Squire Sleep Systems LLC<br />
Stein Fibers Ltd.<br />
Stepan Co.<br />
Superior Packaging Products<br />
Inc.<br />
Suzuran Bed (HK) Ltd.<br />
T.J. Beall Co.<br />
Technogel U.S.<br />
Thoms<strong>on</strong> Research Associates<br />
Inc.<br />
Toyo Cushi<strong>on</strong> Lanka (Pvt.)<br />
Ltd.<br />
Toyota Tsusho America Inc.<br />
Triskel C<strong>on</strong>sulting<br />
Tuodao Str<strong>on</strong>g Nails<br />
Manufacturing Co. Ltd.<br />
Unifi Inc.<br />
Uretek Inc.<br />
Vintex Inc.<br />
W. Silver Products<br />
Wenzhou Jiatai Latex<br />
Product Co. Ltd.<br />
World Wide Mattress<br />
Machinery<br />
Xsensor Technology Corp.<br />
Yekaterinoslavskie Mebelnie<br />
Masterskie<br />
blood pressure, anxiety, malaise or apathy,<br />
weight gain, headaches, decreased<br />
brain functi<strong>on</strong> and circles or bags under<br />
<strong>the</strong> eyes. Zombies also can be identified<br />
by <strong>the</strong>ir unkempt appearance, unsightly<br />
drooling, frequent mumbling or moaning<br />
and a lumbering gait.<br />
While <strong>the</strong> pressures of modern society<br />
certainly c<strong>on</strong>tribute to zombieitis,<br />
poor quality bedding is a primary cause.<br />
“A majority of us are sleeping <strong>on</strong> old,<br />
lumpy mattresses that make it virtually<br />
impossible to get a good night’s sleep,”<br />
Quinn said. “Instead of investing in<br />
better beds, many people choose to rely<br />
<strong>on</strong> everything from prescripti<strong>on</strong> sleep<br />
aids to white noise machines and antisnoring<br />
devices. Unfortunately, <strong>the</strong>se<br />
products fail to address <strong>the</strong> underlying<br />
problem.”<br />
The recent recessi<strong>on</strong> also has c<strong>on</strong>tributed<br />
to <strong>the</strong> increase in zombieitis.<br />
“Many c<strong>on</strong>sumers have postp<strong>on</strong>ed<br />
buying new mattresses because of<br />
uncertainties about <strong>the</strong> ec<strong>on</strong>omy. But<br />
when you stop to think about it, sleep<br />
deprivati<strong>on</strong> can lead to poor job performance<br />
and an increased risk of terminati<strong>on</strong>.<br />
So a new mattress might be <strong>on</strong>e of<br />
<strong>the</strong> best investments a pers<strong>on</strong> can make<br />
in l<strong>on</strong>g-term job security,” said Ryan<br />
Trainer, president of <strong>the</strong> Internati<strong>on</strong>al<br />
Sleep Products Associati<strong>on</strong>. The BSC is<br />
ISPA’s c<strong>on</strong>sumer educati<strong>on</strong> arm.<br />
The highlight of Better Sleep M<strong>on</strong>th<br />
will be “Stop Zombieitis! Day” <strong>on</strong><br />
Friday, May 20. Special events will take<br />
place nati<strong>on</strong>wide to raise awareness of<br />
zombieitis and how it can be cured with<br />
better beds.<br />
A c<strong>on</strong>sumer-oriented website,<br />
www.stop<strong>the</strong>zombies.com, has been set<br />
up for <strong>the</strong> campaign.<br />
Mattress manufacturers and retailers<br />
who would like to do tie-in campaigns<br />
can find toolkits <strong>on</strong> <strong>the</strong> websites<br />
www.bedtimesmagazine.com and<br />
www.sleepsavvymagazine.com beginning<br />
April 20.<br />
www.sleepproducts.org/bedtimes