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Getting noticed on the Web - BedTimes

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ISPANews<br />

Better Sleep Council takes <strong>on</strong> ‘zombieitis’<br />

62 | <strong>BedTimes</strong> | April 2011<br />

A<br />

t<strong>on</strong>gue-in-cheek nati<strong>on</strong>al campaign<br />

to “Stop Zombieitis!” kicks<br />

off May 1 as part of <strong>the</strong> Better Sleep<br />

Council’s annual Better Sleep M<strong>on</strong>th.<br />

“Zombieitis is an insidious plague<br />

that threatens <strong>the</strong> very fabric of our<br />

society,” said Mark Quinn, BSC chairman<br />

and vice president of marketing<br />

for Leggett & Platt’s Residential Furnishings<br />

Segment. “It’s <strong>the</strong> root cause<br />

of decreased worker productivity,<br />

rising health care costs and strained<br />

interpers<strong>on</strong>al relati<strong>on</strong>ships.”<br />

According to sleep disorder experts,<br />

physical manifestati<strong>on</strong>s of zombieitis<br />

include irritability, depressi<strong>on</strong>, high<br />

ISPA welcomes more than 80 members in 2010-11<br />

The InTernaTI<strong>on</strong>al Sleep producTS aSSocIaTI<strong>on</strong> reports that more than 80 companies<br />

in <strong>the</strong> mattress industry joined <strong>the</strong> associati<strong>on</strong> as members in 2010 and <strong>the</strong><br />

first part of 2011.<br />

“We would not be where we are today without <strong>the</strong> dedicati<strong>on</strong> and trust of<br />

both our l<strong>on</strong>g-standing and new members,” said ISPA President Ryan Trainer.<br />

“Thank you for your loyal support and also to <strong>the</strong> many industry members<br />

who participate and support our programs.”<br />

Advanced Urethane<br />

Technologies<br />

Adfast Corp.<br />

Alhouda<br />

Alliant Insurance Services Inc.<br />

American Niagara<br />

American Plant & Equipment Inc.<br />

Apropa Machinery Ltd.<br />

Asheboro Elastics Corp.<br />

Automated Tag & Label<br />

B&C Internati<strong>on</strong>al/OS Depot -<br />

Z.L. Latex Products<br />

Banks Machine & Tool<br />

Bavaria Wolltex/Carico<br />

Internati<strong>on</strong>al<br />

Bo Mei<br />

Bob Barker Co. Inc.<br />

Clearwater Fabrics<br />

Cornerst<strong>on</strong>e Instituti<strong>on</strong>al (dba<br />

C3 Soluti<strong>on</strong>s)<br />

Cott<strong>on</strong> Clouds Fut<strong>on</strong>s<br />

Credo O.O.O.<br />

Demand Foam Cutting<br />

Domtar Inc.<br />

Earnhardt Mfg.<br />

P.T. Eternal Panelindo Persada<br />

Fine Cott<strong>on</strong> Factory Inc.<br />

Flexitex - Fabrica de Tecidos<br />

S.A.<br />

Foshan Quan Li Spring<br />

Hardware Factory<br />

Foshan Yuantian Mattress<br />

Machinery Co. Ltd.<br />

Four Seas<strong>on</strong>s Stitching<br />

Furnistem Co. Ltd.<br />

Global Procurement Services<br />

Hot Melt Technologies Inc.<br />

Imperial Bedding Co.<br />

Industrias Marves S.A. de C.V.<br />

Info Retail Joao Oliveira Lda.<br />

JSP New Market<br />

Development Group<br />

Kayfoam Woolfs<strong>on</strong> Ltd./<br />

Kaygel<br />

King-Hughes Fasteners<br />

Latex Systems Co. Ltd.<br />

Lien A Co. Ltd.<br />

Mexican Manufacturers Inc.<br />

MicroClimate Soluti<strong>on</strong>s<br />

NVC Logistics Group<br />

OHCO Inc.<br />

Otto Bock Polyurethanes<br />

Pacific Spring Inc.<br />

Precisi<strong>on</strong> Blades Inc.<br />

Priotex<br />

Quilting Inc.<br />

Remex AG<br />

Residue Regency Pad Corp.<br />

Rock Island Industries<br />

S. Kaplan Sewing Machine<br />

Co.<br />

SC Invest Management SRL<br />

Sel<strong>the</strong>r Mfg. S.A. de C.V<br />

Shand<strong>on</strong>g Hel<strong>on</strong> Textile<br />

Science & Tech. Co. Ltd.<br />

Shenzhen Vico Furniture<br />

Co. Ltd.<br />

Sleep Studio LLC<br />

SMI-ITS<br />

Spring Into Acti<strong>on</strong><br />

SpringCo Inc.<br />

Squire Sleep Systems LLC<br />

Stein Fibers Ltd.<br />

Stepan Co.<br />

Superior Packaging Products<br />

Inc.<br />

Suzuran Bed (HK) Ltd.<br />

T.J. Beall Co.<br />

Technogel U.S.<br />

Thoms<strong>on</strong> Research Associates<br />

Inc.<br />

Toyo Cushi<strong>on</strong> Lanka (Pvt.)<br />

Ltd.<br />

Toyota Tsusho America Inc.<br />

Triskel C<strong>on</strong>sulting<br />

Tuodao Str<strong>on</strong>g Nails<br />

Manufacturing Co. Ltd.<br />

Unifi Inc.<br />

Uretek Inc.<br />

Vintex Inc.<br />

W. Silver Products<br />

Wenzhou Jiatai Latex<br />

Product Co. Ltd.<br />

World Wide Mattress<br />

Machinery<br />

Xsensor Technology Corp.<br />

Yekaterinoslavskie Mebelnie<br />

Masterskie<br />

blood pressure, anxiety, malaise or apathy,<br />

weight gain, headaches, decreased<br />

brain functi<strong>on</strong> and circles or bags under<br />

<strong>the</strong> eyes. Zombies also can be identified<br />

by <strong>the</strong>ir unkempt appearance, unsightly<br />

drooling, frequent mumbling or moaning<br />

and a lumbering gait.<br />

While <strong>the</strong> pressures of modern society<br />

certainly c<strong>on</strong>tribute to zombieitis,<br />

poor quality bedding is a primary cause.<br />

“A majority of us are sleeping <strong>on</strong> old,<br />

lumpy mattresses that make it virtually<br />

impossible to get a good night’s sleep,”<br />

Quinn said. “Instead of investing in<br />

better beds, many people choose to rely<br />

<strong>on</strong> everything from prescripti<strong>on</strong> sleep<br />

aids to white noise machines and antisnoring<br />

devices. Unfortunately, <strong>the</strong>se<br />

products fail to address <strong>the</strong> underlying<br />

problem.”<br />

The recent recessi<strong>on</strong> also has c<strong>on</strong>tributed<br />

to <strong>the</strong> increase in zombieitis.<br />

“Many c<strong>on</strong>sumers have postp<strong>on</strong>ed<br />

buying new mattresses because of<br />

uncertainties about <strong>the</strong> ec<strong>on</strong>omy. But<br />

when you stop to think about it, sleep<br />

deprivati<strong>on</strong> can lead to poor job performance<br />

and an increased risk of terminati<strong>on</strong>.<br />

So a new mattress might be <strong>on</strong>e of<br />

<strong>the</strong> best investments a pers<strong>on</strong> can make<br />

in l<strong>on</strong>g-term job security,” said Ryan<br />

Trainer, president of <strong>the</strong> Internati<strong>on</strong>al<br />

Sleep Products Associati<strong>on</strong>. The BSC is<br />

ISPA’s c<strong>on</strong>sumer educati<strong>on</strong> arm.<br />

The highlight of Better Sleep M<strong>on</strong>th<br />

will be “Stop Zombieitis! Day” <strong>on</strong><br />

Friday, May 20. Special events will take<br />

place nati<strong>on</strong>wide to raise awareness of<br />

zombieitis and how it can be cured with<br />

better beds.<br />

A c<strong>on</strong>sumer-oriented website,<br />

www.stop<strong>the</strong>zombies.com, has been set<br />

up for <strong>the</strong> campaign.<br />

Mattress manufacturers and retailers<br />

who would like to do tie-in campaigns<br />

can find toolkits <strong>on</strong> <strong>the</strong> websites<br />

www.bedtimesmagazine.com and<br />

www.sleepsavvymagazine.com beginning<br />

April 20.<br />

www.sleepproducts.org/bedtimes

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