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The Need Assessment Survey - Designclinicsmsme.org

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3.10 Exhibition/display design opportunities<br />

<strong>The</strong> unit does not have any proper display area/showroom, there is hardly<br />

any unit who use to keep their stock in a proper display room.<br />

With the proper branding, the cluster should have a <strong>org</strong>anized display<br />

showroom which showcases all the designs for the buyers. Also in order<br />

to invite clients and make deals.<br />

Usually unit shows their products<br />

or new development to the client<br />

on the spot in a casual way which<br />

could be presented by adding more<br />

esthetical surround.<br />

<strong>The</strong> unit needs to be understand<br />

or aware about the importance<br />

of representation techniques and<br />

display the products according to<br />

their associate products.<br />

<strong>The</strong> workstation and display of<br />

finish goods need to be kept in a<br />

proper place with right stacking<br />

arrangement.<br />

<strong>Need</strong> <strong>Assessment</strong> <strong>Survey</strong> and Design Clinic Workshop\\ Hawrah/Bargachia Metal and<br />

Spare Part Manufacturers\\ DCS\\ MSME\\ 2012\\ Report by- Anjani Kumar<br />

231

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