The Need Assessment Survey - Designclinicsmsme.org

The Need Assessment Survey
The Cluster- ‘Bargachia Metal & Spare Parts’ were contacted and identified
through a Design Awareness Seminar and with the help of ‘Office of the
Director, SME, Government of West Bengal, Kolkata’.
A design audit survey has covered by visiting all the identified metal products
& their spare parts manufacturing units and all the information recorded
through prescribed format (as per DCS).
The Need Assessment Survey (design audit) was of 6 full days at Bargachia,
Howrah for metal product & spare parts manufacturers units and further,
This would follow 5 days (4-6 hour/day) Design Clinic Workshops, under
Design Awareness Program (DAP), MSME.
The information was collected during interaction with each of the unit’s
owner/representative and the Designer shared his insight and understanding
towards on the spot remedial solution and creative design solution.
Objective:
The objective of need assessment survey is to generate detailed cluster
information to understand the core issues related to:
- Raw Material at different stages of manufacturing
- Infrastructure setup and work station
- Skill and techniques
- Assembling & surface treatment
- Product form, shape and usage
- Tools, techniques and technology
- Capability of manufacturing unit
- Present market status & sales channel
- Client & customer expectation and response
- Current competition
- Packaging, logistic and storage
- Exhibition, display and merchandising
Methodology:
- Questionnaire survey of manufacturing and sales units.
- Discussion with unit owner and artisans.
- Process observation.
- Visit to mediators and market.
- Find traces from earlier technique and usage of tools
and material.
- Self observation and analysis.
Expected Deliverable:
This extensive design research is intended to provide qualitative and detail
data of every cluster to generate insights about this craft which would help
to address the existing problems and future opportunity area for design
intervention or scopes which can be further workout and can be taken up
during the design clinic workshop and areas taken up as design projects
with in and outside the cluster scenario.
Need Assessment Survey and Design Clinic Workshop\\ Hawrah/Bargachia Metal and
Spare Part Manufacturers\\ DCS\\ MSME\\ 2012\\ Report by- Anjani Kumar
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