Transromanica - An amazing journey through the ... - Central Europe

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Result as experience a of "good practice" between the agencies involved
It should be stressed that the overall work has paved the way to build a "network" of
Romanesque sites in the Modena area able to communicate with other "network" systems
of the Romanesque in Italy and Europe
The logic of the cultural system, also based on the return of tourists from one point to
another through a designed circuit taking into account the multiple plots and links with
the surrounding area, to which the cultural property belonging to it is strictly bound,
respond to the current characteristics of the local tourism industry, by setting up the
system as consistent and responsive to the needs expressed by the demand.
IMPACT OF THE DEMONSTRATION AND EVALUATION OF
PERFORMANCE INDICATORS
In assessing the performance indicators that the event “Transromanica - An amazing
journey through the Middle Ages” has produced, it is tried to apply to this area of cultural
productivity the rules used for the valuation of standards output in any other field of
public action.
So we tried to pull over to mere quantifiable results in terms of numbers (not easily
identifiable) to those quantified for the promotion and cultural development, of course,
the latter quantified with greater accuracy.
In fact, the examination of the relationship established between the territory and a special
cultural event that takes place in it, in relation to the event in question, it must not only
recognize the financial benefits that such an event tends to generate. It is necessary to
take proper account the intangible benefits, such as the sense of belonging, socialization,
enhancing the cultural literacy.
The cultural tourism has now ceased to be a niche, becoming a mass phenomenon marked
by a large number of specific segments that has, as its main content, the experience of
culture and the desire to experience different lifestyles from their own.
The project CrossCulTour is implemented
through the CENTRAL EUROPE Programme
co-financed by the ERDF.