Transromanica - An amazing journey through the ... - Central Europe
Transromanica - An amazing journey through the ... - Central Europe
Transromanica - An amazing journey through the ... - Central Europe
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1<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
REPORT:<br />
TRANSROMANICA<br />
AN AMAZING JOURNEY<br />
THROUGH THE MIDDLE AGES<br />
(UN SORPRENDENTE VIAGGIO NEL MEDIOEVO)<br />
25/26 SEPTEMBER 2010<br />
2/3 OCTOBER 2010<br />
9/10 OCTOBER 2010
2<br />
TABLE OF CONTENTS (INDEX)<br />
DESCRIPTION OF THE INITIATIVE .............................................................................................. 3<br />
CONCEPTUAL IDEA AND PORPOUSE OF THE PROVINCE OF MODENA ........................................ 3<br />
MAIN OBJECTIVES AND TOPICS PRIVILEGED ............................................................................. 5<br />
SUBJECTS INVOLVED ................................................................................................................ 6<br />
Entities participating in <strong>the</strong> initiative ................................................................................... 6<br />
Institutions involved .................................................................................................................. 6<br />
Cultural Associations ................................................................................................................ 6<br />
Economic actors ......................................................................................................................... 6<br />
Stakeholders in tourism ........................................................................................................... 7<br />
THE PROGRAM ........................................................................................................................ 7<br />
PROGRAM STRUCTURE ............................................................................................................ 9<br />
THE COMMUNICATION OF THE EVENTS .................................................................................. 13<br />
SPECIAL PROJECT WALKIN’N TALKIN ...................................................................................... 14<br />
RESULT INDICATORS .............................................................................................................. 17<br />
IMPACT OF THE DEMONSTRATION AND EVALUATION OF PERFORMANCE INDICATORS ........... 20<br />
FINAL CONSIDERATIONS ........................................................................................................ 30<br />
ANNEXES ............................................................................................................................... 32<br />
ANNEX 1 - Curricula vitae of some relators .................................................................... 32<br />
ANNEX 2 – COMMUNICATION PICTURES ................................................................ 35<br />
ANNEX 3 - ARCHIVE PHOTOS ........................................................................................ 45<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
3<br />
DESCRIPTION OF THE INITIATIVE<br />
<strong>Transromanica</strong> - <strong>An</strong> <strong>amazing</strong> <strong>journey</strong> <strong>through</strong> <strong>the</strong> Middle Ages is a series of events<br />
conceived and organized by <strong>the</strong> Province of Modena, within <strong>the</strong> <strong>Central</strong> <strong>Europe</strong> project<br />
"CrossCulTour”: it is a great cultural event to promote and enhance <strong>the</strong> presence of<br />
Romanesque and medieval art in <strong>the</strong> area of Modena.<br />
Lectures, literary discussions, performances, excursions, <strong>the</strong>matic tours, tastings and<br />
gourmet medieval dinners took turns during <strong>the</strong> weekends of 25-26 September, 2-3 and<br />
9-10 October 2010, in <strong>the</strong> picturesque setting of basilicas, churches, abbeys, castles and<br />
fortresses of Modena area.<br />
The CC Event included 45 events (conferences, meetings with <strong>the</strong> general public,<br />
readings by famous writers, guided tours to <strong>the</strong> Romanesque and Mediaeval sites such as<br />
<strong>the</strong> Modena Ca<strong>the</strong>dral, Ghirlandina Tower, Nonantola, churches, castles, excursion on <strong>the</strong><br />
pilgrims’ roads, projections, tastings and banquets inspired to Mediaeval cuisine) held in<br />
17 different places, as programmed: Modena, Levizzano Rangone, Montefiorino,<br />
Rubbiano, Montecuccolo, Sestola, Roncoscaglia, Carpi, Spilamberto, Formigine,<br />
Colombaro, Fanano, Nonantola, Mirandola, Quarantoli, Montegibbio, Vignola.<br />
CONCEPTUAL IDEA AND PURPOSES OF THE PROVINCE OF<br />
MODENA<br />
What are <strong>the</strong> main purposes who drive <strong>the</strong> Province of Modena to organize a series of<br />
events like <strong>the</strong>se? What is <strong>the</strong> conceptual idea behind all <strong>the</strong> organization?<br />
First of all we have to consider that <strong>the</strong> historical and artistic heritage and cultural<br />
diversity is a value that <strong>the</strong> Province of Modena want to safe in order to promote<br />
protection of <strong>the</strong> territory, in <strong>the</strong> interests of tourist attractiveness and environmental<br />
sustainability.<br />
The evidences of <strong>the</strong> Middle Ages, and especially of <strong>the</strong> Romanesque represent a factor<br />
of excellence in <strong>the</strong> local system and <strong>the</strong> Province valorizes it in an integrated way, both<br />
at national and <strong>Europe</strong>an level.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
4<br />
In particular, <strong>the</strong> Province aims at <strong>the</strong> recovery, protection and promotion of <strong>the</strong> various<br />
Romanesque sites and <strong>the</strong>ir territories, enhancing <strong>the</strong>ir vocations, and specific<br />
characteristics, so that <strong>the</strong>y became a factor in <strong>the</strong> local attraction and a cornerstone for<br />
<strong>the</strong> promotion of cultural tourism.<br />
For <strong>the</strong>se purposes <strong>the</strong> Province promotes <strong>the</strong> cooperation between public and private<br />
sector, in a network synergy between <strong>the</strong> various local identities, with a view of<br />
integrating <strong>the</strong> operations and actions of cross marketing planning.<br />
For <strong>the</strong>se reasons, but not only, <strong>the</strong> Province:<br />
- participates in <strong>the</strong> UNESCO Working Group that valorize <strong>the</strong> Ca<strong>the</strong>dral of<br />
Modena, <strong>the</strong> Ghirlandina, its bell tower, and <strong>the</strong> adjacent Piazza Grande, in 1997<br />
recognized World Heritage Site;<br />
- coordinates <strong>the</strong> "Circuit of Modena Castles”, project development and promotion<br />
of culture and tourism of 17 medieval castles and fortresses of <strong>the</strong> province;<br />
- coordinates <strong>the</strong> network of 50 museums of <strong>the</strong> Museum System of <strong>the</strong> Modena<br />
area.<br />
For <strong>the</strong> best achievement of those objectives, <strong>the</strong> Province of Modena has organized <strong>the</strong><br />
"Course for creative management of cultural sites” (25-3 / 12-6-2011).<br />
The “Course for creative management of cultural sites” is placed within <strong>the</strong> framework<br />
of <strong>the</strong> CrossCulTour project. In particular, it is part of Work Package 4 (W.P.A: 4.1.4;<br />
4.2.4 and 4.2.5) of <strong>the</strong> Application Form.<br />
The course of “Creative management of cultural sites” was a training course about <strong>the</strong><br />
management of cultural and artistic sites addressed to young people that are entering <strong>the</strong><br />
labour market.<br />
It was in fact conceived in order to provide a valid instrument to those ones that are<br />
interested in deepening <strong>the</strong>ir knowledge of and experience in <strong>the</strong> cultural and tourist<br />
sector and in starting a management activity of new historic and architectonic<br />
discoveries of <strong>the</strong> territory of Modena.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
5<br />
The initiative "<strong>Transromanica</strong> - <strong>An</strong> <strong>amazing</strong> <strong>journey</strong> <strong>through</strong> <strong>the</strong> Middle Ages" was a<br />
practical application of <strong>the</strong> methodologies that emerged from <strong>the</strong> "Course of creative<br />
management of cultural sites".<br />
MAIN OBJECTIVES AND TOPICS PRIVILEGED<br />
The main objectives of <strong>the</strong> initiative are:<br />
promote <strong>the</strong> sense of heritage and a sense of cultural tradition in <strong>the</strong> local<br />
population;<br />
promote a sense of belonging to a <strong>Europe</strong>an culture;<br />
promote and invest in cultural tourism to create employment and income<br />
opportunities;<br />
promote coordinated planning of openings and events of <strong>the</strong> sites;<br />
promote <strong>the</strong> sustainable use of cultural heritage;<br />
adopt new ways of cognitive and emotional approach, including <strong>through</strong> <strong>the</strong> use<br />
of new technologies of communication media (Facebook, YouTube and web tv).<br />
Moreover with <strong>the</strong>se types of events <strong>the</strong> Province of Modena wants to emphasize some<br />
privileged topics in particular:<br />
valorization of <strong>the</strong> UNESCO sites of Modena (Ca<strong>the</strong>dral, Ghirlandina and<br />
Piazza Grande, <strong>the</strong> Palazzo Comunale) and <strong>the</strong> adjacent road traffic routes of<br />
<strong>the</strong> medieval city;<br />
development of <strong>the</strong> idea of traveling, taking a cue from <strong>Transromanica</strong>, "Main<br />
<strong>Europe</strong>an Route", for <strong>the</strong> following reasons:<br />
o <strong>the</strong> old paths are closely related to <strong>the</strong> birth and development of abbeys,<br />
churches, homes, castles and palaces;<br />
o travel is a concept common both to <strong>the</strong> pilgrims and to today's tourists;<br />
o travel is an element that connects and unites different peoples and<br />
geographic areas.<br />
Various conferences and meetings have been devoted to <strong>the</strong> <strong>the</strong>mes of<br />
pilgrimage, <strong>the</strong> road and <strong>the</strong> culture of travel in <strong>the</strong> Middle Ages;<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
6<br />
promotion of local food, one of <strong>the</strong> top of <strong>the</strong> province of Modena, especially<br />
for <strong>the</strong> traditional foods that have ancestry in <strong>the</strong> Middle Ages.<br />
SUBJECTS INVOLVED<br />
The organization of <strong>the</strong>se series of events involved a lot of people, institutions,<br />
associations, economic actors and stakeholders in tourism.<br />
Entities participating in <strong>the</strong> initiative<br />
The Province of Modena, <strong>the</strong> Municipalities of Modena, Carpi, Castelvetro, Fanano,<br />
Formigine, Mirandola, Montefiorino, Nonantola, Pavullo nel Frignano, Sassuolo, Sestola,<br />
Spilamberto, Vignola and <strong>the</strong> Foundation of Cassa di Risparmio of Vignola.<br />
Institutions involved<br />
Archdiocese of Modena and Nonantola, Metropolitan Chapter of <strong>the</strong> Ca<strong>the</strong>dral of<br />
Modena, <strong>the</strong> Diocese of Carpi, Galleria Estense, Museum of Duomo di Modena, Modena<br />
Museum of Art, Modena Museum of Figurines; Superintendence of Artistic and Historic<br />
Modena and Reggio Emilia, University of Modena and Reggio Emilia, Library "A. Loria,<br />
Carpi Museum of Palazzo dei Pio, Carpi, Museum and Documentation Centre of <strong>the</strong><br />
Formigine Castle, Benedictine and Diocesan Museum of Sacred Art, Nonantola Parish<br />
Levizzano Rangone Castelvetro of Modena; Quarantoli Parish, Mirandola; Montefiorino<br />
Parish; Sestola Parish; Spilamberto <strong>An</strong>tiquarium.<br />
Cultural Associations<br />
FAI (Italian Environmental Fund) Delegation of Modena, Academy of Scoltenna, Slow<br />
Food, Cantieri d'Arte, La Dama living in Castelvetro, Modena Theatre Company "Hic<br />
sunt Istriones", "Fellowship of <strong>the</strong> donkey carrying <strong>the</strong> Cross”, Archers and crossbowmen<br />
Formigine Tower, "Time Zones Travel & Experiences", “La Nostra Mirandola”, Modena<br />
Study Group Low and <strong>the</strong> Garden Club of Modena.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
7<br />
Economic actors<br />
The Farm Il Poggio, Levizzano of Castelvetro of Modena, “La Sorgente”, Ca 'de Bocci,<br />
Rubbiano of Montefiorino; Farm Serra Parenti, Montecuccolo of Pavullo; Aggazzotti<br />
Farm, Colombaro of Formigine; Restaurant Calcagnini in Formigine; Coffee Pico of <strong>the</strong><br />
Mirandola and several eateries and a number of agencies catering for banquets and<br />
tastings of local cuisine inspired by <strong>the</strong> Middle Ages.<br />
Stakeholders in tourism<br />
Modenatur, Pro Loco “Oltre il Castello” of Formigine; IAT of <strong>the</strong> Cimone; APT of<br />
Fanano; information points such as travel agencies, even outside <strong>the</strong> province;<br />
accommodations such as hotels and restaurants.<br />
THE PROGRAM<br />
The definition of <strong>the</strong> program of <strong>the</strong> events was a long process that involved different<br />
actors.<br />
The main steps to define <strong>the</strong> program were:<br />
- contacting <strong>the</strong> various institutions: at first <strong>through</strong> a specific meeting,<br />
- targeted communication and <strong>the</strong> collection of adhesion form,<br />
- subsequent meetings and contacts with each municipality involved in order to<br />
define <strong>the</strong> various events,<br />
- meetings with relevant institutions and tourist information points of <strong>the</strong> area to<br />
inform <strong>the</strong>m and involve <strong>the</strong>m in <strong>the</strong> initiative.<br />
In particular, we asked <strong>the</strong> authorities to provide for each event:<br />
- a guided visit to Romanesque sites<br />
- lectures by deepening<br />
- conferences / performances related historical <strong>the</strong>me<br />
- excursions and lectures pitches<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
8<br />
- conversations on literary and historical<br />
- tasting of food of <strong>the</strong> Mediaeval period, with <strong>the</strong> involvement of private operators<br />
Moreover <strong>the</strong> Province of Modena in collaboration with <strong>the</strong> authorities manages <strong>the</strong><br />
evaluation phase in particular organizing <strong>the</strong>:<br />
- evaluation of <strong>the</strong> target addressed by <strong>the</strong> initiative<br />
- assessment of <strong>the</strong> characteristics of <strong>the</strong> hosting institution (museum, municipality,<br />
etc.).<br />
- evaluation of <strong>the</strong> characteristics of <strong>the</strong> monuments or of <strong>the</strong> territory to be<br />
valorized<br />
- assessment of <strong>the</strong> type of initiative<br />
- assessment of <strong>the</strong> various actors to be involved<br />
- assessment of how to integrate in <strong>the</strong> event o<strong>the</strong>r interesting cultural or natural<br />
events/elements<br />
- assessing whe<strong>the</strong>r <strong>the</strong>re were o<strong>the</strong>r interesting initiatives to enhance <strong>the</strong> initiative<br />
- assessment of <strong>the</strong> objectives: <strong>the</strong> constant link with <strong>the</strong> <strong>the</strong>me of <strong>the</strong> event, <strong>the</strong><br />
Romanesque, <strong>the</strong> Middle Ages, and above all <strong>the</strong> idea to go beyond <strong>the</strong> Italian<br />
borders to underline <strong>the</strong> <strong>Europe</strong>an roots of <strong>the</strong> Romanesque. We sought to provide<br />
codes of interpretation to a wider and differentiated audience.<br />
During <strong>the</strong> final realization of <strong>the</strong> events <strong>the</strong> Province of Modena closely collaborated<br />
with <strong>the</strong> institutions involved.<br />
The role of <strong>the</strong> Province of Modena was about:<br />
o <strong>the</strong> advice on art history <strong>through</strong> <strong>the</strong> skills of <strong>the</strong> tourism and culture service.<br />
This made it possible to better target <strong>the</strong> events;<br />
o <strong>the</strong> coordination of various initiatives to ensure coherence and organic unity<br />
of <strong>the</strong> program and avoid overlap and duplication;<br />
o <strong>the</strong> development of <strong>the</strong> program for <strong>the</strong> press to maintain uniformity of<br />
style, in <strong>the</strong> brochure, <strong>the</strong> poster, etc.;<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
9<br />
o <strong>the</strong> organizational support management, <strong>the</strong> Province managed <strong>the</strong> contacts<br />
with <strong>the</strong> speakers, with associations, etc. on <strong>the</strong> basis of <strong>the</strong>ir experience and<br />
of <strong>the</strong> relations it has with its territory;<br />
o <strong>the</strong> administrative support, <strong>the</strong> Province of Modena took care of all actions<br />
relating to <strong>the</strong> relationship with <strong>the</strong> speakers and with <strong>the</strong> various suppliers<br />
involved in <strong>the</strong> events;<br />
o providing a plan for <strong>the</strong> dissemination of advertising materials (brochures,<br />
playbills, posters, radio spots).<br />
The role of <strong>the</strong> institutions involved was required to:<br />
o have meetings with <strong>the</strong> Province for <strong>the</strong> definition of events;<br />
o collaborate in <strong>the</strong> development of <strong>the</strong> program;<br />
o take contacts and manage <strong>the</strong> relations with <strong>the</strong> various stakeholders of<br />
<strong>the</strong>ir own territory;<br />
o directly organize and manage <strong>the</strong> events;<br />
o cooperate to promote <strong>the</strong> event.<br />
PROGRAM STRUCTURE<br />
The events can be divided in two categories: <strong>the</strong> ones that took place inside Modena and<br />
<strong>the</strong> ones that took place outside it. Moreover, ano<strong>the</strong>r distinction can be made according<br />
to <strong>the</strong> main <strong>the</strong>me of <strong>the</strong> event: <strong>the</strong> idea of <strong>the</strong> travel or <strong>the</strong> gastronomic tradition.<br />
In Modena, <strong>the</strong> initiatives focused in particular on to <strong>the</strong> enhancement of <strong>the</strong> UNESCO<br />
site:<br />
o itinerant conferences of Graziella Martinelli Braglia and Luca Silingardi to<br />
illustrate <strong>the</strong> Ca<strong>the</strong>dral of Ghirlandina, <strong>the</strong> Piazza Grande and <strong>the</strong> medieval city:<br />
<strong>the</strong>y represent a prototype / model of a tour aimed at an audience of even non-<br />
professionals, providing interpretation code and suggestions that can also capture<br />
<strong>the</strong> interest of young people flocked <strong>through</strong> word of mouth;<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
10<br />
o guided tour of <strong>the</strong> ca<strong>the</strong>dral at night, by Renato Cavani;<br />
o <strong>the</strong> Ca<strong>the</strong>dral of Modena in tarot cards, Patricia Curti conference at <strong>the</strong> Museum<br />
of Figurines;<br />
o night in a UNESCO site, prepared by <strong>the</strong> Museum of Art:<br />
guided tours of <strong>the</strong> Ghirlandina<br />
guided tours of <strong>the</strong> medieval parts of <strong>the</strong> Palazzo Comunale with<br />
technicians, professors and researchers at <strong>the</strong> University of Modena and<br />
Reggio Emilia;<br />
presentation of <strong>the</strong> book The Stones of Modena on <strong>the</strong> restauration and<br />
reuse of space project in <strong>the</strong> medieval Palazzo Comunale.<br />
In <strong>the</strong> whole territory <strong>the</strong> initiatives have focused on two issues: <strong>the</strong> idea of <strong>the</strong> travel<br />
and <strong>the</strong> gastronomic tradition.<br />
The idea of <strong>the</strong> travel<br />
- Montefiorino, Romanesque church of Santa Maria Assunta of Rubbiano (former<br />
hospice for pilgrims on <strong>the</strong> medieval Via Bibulca): guided tour and lecture by<br />
Luciano Ruggi Kalak of Mat<strong>the</strong>w;<br />
- Montefiorino, hiking along <strong>the</strong> Bibulca and stop at <strong>the</strong> Romanesque church of<br />
Sant'<strong>An</strong>drea Vitriola;<br />
- Pavullo in Frignano: guided walks along <strong>the</strong> ancient route that led from Pavullo<br />
Montecuccolo castle and its medieval castle;<br />
- Sestola, Roncoscaglia: Roman Oratory of San Biagio: guided tour by Mario<br />
Bartoli, T-TUBE installation of <strong>the</strong> artist Sabrina Bastai and performance of<br />
contemporary art;<br />
- Presentation of <strong>the</strong> restauration of <strong>the</strong> painting Presentation in <strong>the</strong> Temple, by<br />
Daniela Ferriani of Superintendence for Artistic and Historical Heritage of<br />
Modena and Reggio Emilia;<br />
- Sestola, Borgo del Castello: guided tour of <strong>the</strong> Romanesque church of San Nicola;<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
11<br />
- Carpi (according to tradition, founded by King of <strong>the</strong> Lombards Astolfo, as a<br />
garrison in <strong>the</strong> plain of Modena on <strong>the</strong> way to <strong>the</strong> river Po and Mantua):<br />
• Romanesque church of Santa Maria in Castello "The Feast" conference<br />
Frugoni Chiara and Paolo Golinelli, guided tours;<br />
• Courtyard of <strong>the</strong> Castle / Palace Pio: women and dramatic representation<br />
of <strong>the</strong> Countess Matilda, text by Paolo Golinelli;<br />
• Traces of <strong>the</strong> Middle Ages in Carpi, edited by Fabio Bonvicini;<br />
• Castello dei Pio: guided tours and <strong>the</strong>med itineraries for adults and<br />
children in medieval sites;<br />
• Castello dei Pio: The Warrior, The ancient towers, workshops for children<br />
(5-10 years);<br />
• Castello dei Pio: special openings of medieval towers, with guides<br />
(Passerino Tower, Tower of <strong>the</strong> Spanish);<br />
- Formigine Colombaro, Romanesque church of San Giacomo, former hospital of<br />
<strong>the</strong> pilgrims route led by Luca Silingardi;<br />
- Fanano (founded by <strong>the</strong> Lombards in <strong>the</strong> garrison of <strong>the</strong> Passo Croce Arcana in<br />
<strong>the</strong> Modena along <strong>the</strong> Via Romea):<br />
• Guided walk along <strong>the</strong> Via Romea;<br />
• Parish Church of San Silvestro, guided historical path;<br />
• Presentation of <strong>the</strong> book by Claudio Visentin Travels with a donkey;<br />
- Nonantola, former refectory of <strong>the</strong> Abbey: Arturo Carlo Quintavalle conference<br />
and visit to Romanesque sites;<br />
- Mirandola (ancient road that connected <strong>the</strong> Modena area in Ostiglia and <strong>the</strong> River<br />
Po):<br />
- Quarantoli, Romanesque church of Santa Maria della Neve: guided tour in<br />
costume, conferences Tusini Gianluca Calzolari, Mauro;<br />
- Vignola (garrison Nonantola Abbey on <strong>the</strong> ancient Via Romea), Fortress Against:<br />
lecture-performance by Stefano Masi and Luca Catanzaro.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
12<br />
In Modena, inorder to develop <strong>the</strong> <strong>the</strong>me of travel in <strong>the</strong> Middle Ages, were held <strong>the</strong><br />
following initiatives:<br />
- University of Modena and Reggio Emilia:<br />
o On <strong>the</strong> path of pilgrims. Archaeobotany medieval conference by Marta<br />
Mazzanti;<br />
o On <strong>the</strong> path of pilgrims. Roads in <strong>the</strong> Middle Ages, Milena Bertacchini<br />
Conference;<br />
o On <strong>the</strong> path of pilgrims. The scallop, Paolo Serventi conference.<br />
- Museo Civico d'Arte: Knights of <strong>the</strong> pilgrimage on <strong>the</strong> streets, meeting with<br />
Franco Cardini;<br />
- Time Zones Travel & Experience (business frequented by many young people<br />
which candidated itself for an event able to focus <strong>the</strong> interest on <strong>the</strong> major<br />
communication roads): Vale, viator. Walking in <strong>the</strong> footsteps of <strong>the</strong> twenty-first<br />
century travelers and pilgrims, a conversation with <strong>the</strong> writer Enrico Brizzi.<br />
The gastronomic tradition<br />
Medieval banquets were set up inspired by <strong>the</strong> medieval kitchen and tasting at <strong>the</strong><br />
following locations:<br />
Levizzano: walk in <strong>the</strong> vineyards of Lambrusco Grasparossa of <strong>the</strong> farm Il Poggio<br />
and tasting;<br />
Rubbiano at Montefiorino: dinner Old tastes on <strong>the</strong> Bibulca way;<br />
Montefiorino: after-dinner drink with berries to metato La Sorgente at Ca 'de<br />
Bocci;<br />
Montecuccolo Pavullo: Dinner at Agriturismo Serra Parenti and stories around <strong>the</strong><br />
campfire;<br />
Sestola, Castle: <strong>the</strong> 'Accogliente Convivio" with medieval cakes;<br />
Modena, Palazzo dei Musei: tasting of medieval food;<br />
Carpi, Courtyard of <strong>the</strong> Castle-Palace of Pio: medieval banquet with<br />
entertainment in medieval costume;<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
13<br />
Spilamberto, Rocca Rangoni: Conference “Stories and flavors of <strong>the</strong> Middle<br />
Ages”, with Bruno <strong>An</strong>dreolli and chef Paolo Reggiani inspired by <strong>the</strong> medieval<br />
kitchen and tasting;<br />
Colombaro (Formigine): tasting at <strong>the</strong> Agriturismo Aggazzotti;<br />
Formigine, Calcagnini Restaurant in <strong>the</strong> Castle: Medieval Banquet with a<br />
brochure describing <strong>the</strong> various foods;<br />
Fanano: tasting of local food;<br />
Mirandola, near <strong>the</strong> church of Quarantoli: tasting of local foods;<br />
Sassuolo, Castle of Montegibbio: illustration of medicinal plants, construction of<br />
a medieval kitchen, animation of old shops and tasting of Middle Ages food.<br />
Matching culture with food and wine has been particularly appreciated by <strong>the</strong> public and<br />
has increased considerably <strong>the</strong> number of audience that attended <strong>the</strong> events.<br />
THE COMMUNICATION OF THE EVENTS<br />
The communication organization was really important for series of events like <strong>the</strong>se. The<br />
Province of Modena has used almost all types of communication tools: from <strong>the</strong> classic<br />
use of local newspapers to generic or more specific websites, from magazines to ne media<br />
tools such as social networks, blogs, YouTube, …, etc.<br />
In <strong>the</strong> communication of <strong>the</strong> events a particular role was played by a special project<br />
named Wankin’n Talking that has used <strong>the</strong> new 2.0 tools such as Facebook, <strong>the</strong> blog,<br />
twitter, YouTube (see <strong>the</strong> following paragraph “SPECIAL PROJECT WALKIN’N<br />
TALKIN”) to promote <strong>the</strong> events.<br />
The Province of Modena supported by Heidi Comunicazione also organized official press<br />
releases and managed <strong>the</strong> publication of articles on newspapers, magazines and websites.<br />
Please see ANNEX 2 – COMMUNICATION for <strong>the</strong> complete series of communication<br />
tools employed. Below some examples.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
14<br />
- Publication on newspaper “Resto del Carlino”-<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Publication on newspaper “L’informazione” -<br />
- Website: http://www.beniculturali.it (Ministry of National Heritage and Culture) -
15<br />
SPECIAL PROJECT WALKIN’N TALKIN<br />
The project Walkin'n Talkin - Tour <strong>Transromanica</strong> in 2.0 was born out <strong>the</strong> Course<br />
"Creative management of cultural sites" promoted by <strong>the</strong> Province of Modena and <strong>the</strong><br />
<strong>Europe</strong>an Project CrossCulTour-<strong>Transromanica</strong>.<br />
It foresaw <strong>the</strong> integration of new technologies of communication media, Facebook,<br />
YouTube and Web TV with <strong>the</strong> heritage of <strong>the</strong> Middle Ages Modena. A group of girls<br />
with different cultural skills, with photo-cameras and viedo-cameras, traveled with a<br />
camper <strong>through</strong> places and events of <strong>the</strong> initiative.<br />
Through <strong>the</strong> metaphor of <strong>the</strong> <strong>journey</strong>, an information and promotion system of <strong>the</strong><br />
festival was developed. Thanks to it, we have reached a broader public o<strong>the</strong>rwise distant<br />
from <strong>the</strong> traditional cultural circuit, as young people.<br />
The use of a diverse range of social networks has allowed <strong>the</strong> development of <strong>the</strong> action<br />
of communication and promotion of <strong>Transromanica</strong> with maximum efficiency and<br />
capillarity.<br />
They made interviews to <strong>the</strong> protagonists of <strong>the</strong> event, known speakers but also to<br />
ordinary people and young people, interpreting feelings, giving voice to thoughts,<br />
impressions, words. The project "Walkin'n Talkin - <strong>Transromanica</strong> tour" led to create a<br />
media product with audio-video recordings of <strong>the</strong> highlights of this event. Among <strong>the</strong><br />
video interviews, we can underline <strong>the</strong> one to Enrico Brizzi, reportage on Claudio<br />
Visentin Fanano, shooting archery and dancing at <strong>the</strong> age of Formigine Castle, <strong>the</strong><br />
medieval kitchen with serving on <strong>the</strong> <strong>An</strong>dreolli Bruno Rocca Rangoni Spilamberto, visit<br />
Guided Modena medieval Graziella Martinelli Braglia and <strong>the</strong> Ca<strong>the</strong>dral of Modena Luca<br />
Silingardi.<br />
FACEBOOK Walkin Talkin<br />
411 friends after 4 weeks (now is growing).<br />
Network of friends selected between young, citizens of Modena and Province of<br />
Modena, cultural organizations and o<strong>the</strong>r actors close to project topics.<br />
Thanks to this first network it was possible to select <strong>the</strong> public of <strong>Transromanica</strong> 2.0,<br />
<strong>the</strong> official fan page of <strong>the</strong> Festival.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
16<br />
<strong>Transromanica</strong> in 2.0: fan page<br />
179 fan<br />
Weekly production of report to official Crosscultour Festival.<br />
Production of short extending and sharing of link to take alive <strong>the</strong> interest on <strong>the</strong><br />
Festival.<br />
Considerations:<br />
Facebook has emerged as one of <strong>the</strong> most valuable tools to get in touch with <strong>the</strong> public<br />
before and after <strong>the</strong> events proposed by <strong>the</strong> festival. Through it indeed was possible not<br />
only to inform but also to respond quickly to public curiosity. (For example technical<br />
information have been given to those who request and was able to interact with <strong>the</strong> public<br />
directly from <strong>the</strong> scene).<br />
TWITTER WalkinTalking<br />
14 follower<br />
Considerations:<br />
Tool to be improved in <strong>the</strong> future especially for <strong>the</strong> many possibilities of expansion on<br />
<strong>the</strong> Italian territory and <strong>the</strong> live streaming.<br />
YOUTUBE<br />
The channel WalkinTalking proved to be an incredibly effective promotional tool.<br />
Visualizzation channel: 257<br />
Total Visualizzation: 1309<br />
About 25 video of <strong>the</strong> event Crosscultour.<br />
The channel is an archive of <strong>the</strong> event and a place of possible investigation on<br />
Modena cultural system and also on <strong>the</strong> topics analyzed.<br />
The contributions that make up <strong>the</strong> channel are interviews, short skits and<br />
presentations that have been highly successful. (For example have been included<br />
along with <strong>the</strong> blog in <strong>the</strong> mailing list of culture office of Formigine).<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
17<br />
The videos have been simultaneously loaded on <strong>the</strong> channel as well as on o<strong>the</strong>r social<br />
BLOG<br />
media that make up <strong>the</strong> communication network Walkin'n Talkin.<br />
http://walkinnandtalking.blogspot.com : 46 post.<br />
The blog was <strong>the</strong> best way to describe <strong>the</strong> actual experience of <strong>Transromanica</strong> 2.0. In<br />
addition to promoting <strong>the</strong> various events <strong>through</strong> in-depth post on speakers and in-depth<br />
historical testimony to <strong>the</strong> fervent activity of our group <strong>through</strong> travel stories<br />
STREAMING<br />
http://www.ustream.tv/user/walkintalking<br />
Realization of <strong>the</strong> broadcasting <strong>Transromanica</strong> 2.0 on <strong>the</strong> channel Ustream.<br />
Considerations:<br />
Ustream is without doubt one of <strong>the</strong> tools we need to know and to improve. It was<br />
never<strong>the</strong>less shown a challenging experiment. Some events, as <strong>the</strong> meeting with<br />
Professor Enrico Brizzi <strong>An</strong>dreolli, were followed <strong>through</strong> <strong>the</strong> live stream from home.<br />
This medium also allowed <strong>the</strong> recording of <strong>the</strong> conference and feedback directly with<br />
users <strong>through</strong> web chat and Twitter.<br />
RESULT INDICATORS<br />
Below are reported <strong>the</strong> series of results indicators.<br />
Awareness raising: No 8 meetings<br />
Cultural events included in <strong>the</strong> program: No 45<br />
The public bodies involved: 14 municipalities and <strong>the</strong> Province of Modena<br />
The associations involved: No 12<br />
The institutions involved: No 9<br />
Lecturers, teachers, scholars participated: No 45<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
18<br />
Private operators, suppliers directly involved: No 23<br />
Printed advertising material distributed: No 20000 programs, No 1000 posters<br />
Participants in events on <strong>the</strong> basis of data provided by various contacts: No estimate<br />
7.500<br />
Site visitors during <strong>the</strong> period, during <strong>the</strong> special opening: No estimate 8,000.<br />
Facebook, Project Walkin'n Talkin "friends" in 4 weeks: 411 friends and 179 fans in <strong>the</strong><br />
fan page.<br />
Sites, before closed, that were opened during <strong>the</strong> <strong>Transromanica</strong> initiative: No 9<br />
1. Roman Oratory of San Michele, Levizzano Rangone, City of Castelvetro;<br />
2. Castle Levizzano Rangone, City of Castelvetro;<br />
3. Romanesque church of Santa Maria Assunta, and his "Old Rectory", recently<br />
restored, Rubbiano, City of Montefiorino;<br />
4. Romanesque church of Sant'<strong>An</strong>drea, Vitriola, City of Montefiorino;<br />
5. Roman Oratory of San Biagio, Roncoscaglia, Sestola;<br />
6. Romanesque church of San Nicola at <strong>the</strong> Castle, Sestola;<br />
7. Spaces and rooms in <strong>the</strong> Castello di Carpi usually closed, including <strong>the</strong> Tower and<br />
<strong>the</strong> Tower of Passerino <strong>the</strong> Spaniards;<br />
8. Pieve di San Giacomo, Colombaro, Formigine;<br />
9. Castle Montegibbio, Sassuolo.<br />
These sites have been opened for this special occasion, hosted events and were presented<br />
with guided tours.<br />
Socio-cultural-psychological result profile<br />
There has certainly been a permanent increase in <strong>the</strong> level of interest and participation of<br />
local residents in activities associated with <strong>the</strong> event and <strong>the</strong> streng<strong>the</strong>ning of <strong>the</strong> values<br />
of local traditions.<br />
Growth of social pride and of community spirit.<br />
The experience has offered many opportunities for citizens to learn more about medieval<br />
civilization, places where <strong>the</strong>y live and <strong>the</strong>ir historical and artistic values.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
19<br />
It has streng<strong>the</strong>ned <strong>the</strong> role of cultural and voluntary associations.<br />
Political result profile<br />
Increased international recognition of <strong>the</strong> area and of its values and spread of political<br />
values of <strong>the</strong> government of <strong>the</strong> local population.<br />
Results in terms of tourist attraction<br />
Increased awareness of <strong>the</strong> area as a tourist destination as well as increase of <strong>the</strong><br />
potentialities in terms of investment and commercial activities in <strong>the</strong> area.<br />
Economic result profile<br />
Usually, in <strong>the</strong> cultural sector it is difficult to collect reliable economic data that can be<br />
shared, compared and useful, assessing <strong>the</strong> economic impact.<br />
It is difficult to reduce <strong>the</strong> result to a ma<strong>the</strong>matical formula. The event has certainly<br />
generated an “upstream” value (it has supported <strong>the</strong> employment, income, quality of<br />
skills of operators, generated savings, with a waterfall also reflected in <strong>the</strong> sectors linked<br />
to it: bar, pizzerias, restaurants, shops open during <strong>the</strong> event etc..) but also generated a<br />
“downstream” value consisting of <strong>the</strong> series of social benefits irreplaceable, which are<br />
difficult to be obtained <strong>through</strong> o<strong>the</strong>r types of investment: <strong>the</strong> improvement of quality of<br />
life individuals, stimulation of private involvement in public interest activities, increase<br />
<strong>the</strong> attractiveness of an area as a whole, in a virtuous cycle that increases <strong>the</strong> level of<br />
cohesion, identity, and social - in a word – of “well-being” of <strong>the</strong> community.<br />
Physical result<br />
It should be noted that in this respect <strong>the</strong>re has been a joint effort in terms of supply of<br />
services, <strong>through</strong> coordinated planning of <strong>the</strong> openings of <strong>the</strong> sites, especially <strong>the</strong> most<br />
distant ones which are often excluded from <strong>the</strong> normal tourists flow (some have just<br />
opened for <strong>the</strong> occasion) and <strong>the</strong> concerted management for major sites.<br />
In this context it is worth highlighting an important control activities, maintenance and<br />
management of access areas to places where events were held.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
20<br />
Result as experience a of "good practice" between <strong>the</strong> agencies involved<br />
It should be stressed that <strong>the</strong> overall work has paved <strong>the</strong> way to build a "network" of<br />
Romanesque sites in <strong>the</strong> Modena area able to communicate with o<strong>the</strong>r "network" systems<br />
of <strong>the</strong> Romanesque in Italy and <strong>Europe</strong><br />
The logic of <strong>the</strong> cultural system, also based on <strong>the</strong> return of tourists from one point to<br />
ano<strong>the</strong>r <strong>through</strong> a designed circuit taking into account <strong>the</strong> multiple plots and links with<br />
<strong>the</strong> surrounding area, to which <strong>the</strong> cultural property belonging to it is strictly bound,<br />
respond to <strong>the</strong> current characteristics of <strong>the</strong> local tourism industry, by setting up <strong>the</strong><br />
system as consistent and responsive to <strong>the</strong> needs expressed by <strong>the</strong> demand.<br />
IMPACT OF THE DEMONSTRATION AND EVALUATION OF<br />
PERFORMANCE INDICATORS<br />
In assessing <strong>the</strong> performance indicators that <strong>the</strong> event “<strong>Transromanica</strong> - <strong>An</strong> <strong>amazing</strong><br />
<strong>journey</strong> <strong>through</strong> <strong>the</strong> Middle Ages” has produced, it is tried to apply to this area of cultural<br />
productivity <strong>the</strong> rules used for <strong>the</strong> valuation of standards output in any o<strong>the</strong>r field of<br />
public action.<br />
So we tried to pull over to mere quantifiable results in terms of numbers (not easily<br />
identifiable) to those quantified for <strong>the</strong> promotion and cultural development, of course,<br />
<strong>the</strong> latter quantified with greater accuracy.<br />
In fact, <strong>the</strong> examination of <strong>the</strong> relationship established between <strong>the</strong> territory and a special<br />
cultural event that takes place in it, in relation to <strong>the</strong> event in question, it must not only<br />
recognize <strong>the</strong> financial benefits that such an event tends to generate. It is necessary to<br />
take proper account <strong>the</strong> intangible benefits, such as <strong>the</strong> sense of belonging, socialization,<br />
enhancing <strong>the</strong> cultural literacy.<br />
The cultural tourism has now ceased to be a niche, becoming a mass phenomenon marked<br />
by a large number of specific segments that has, as its main content, <strong>the</strong> experience of<br />
culture and <strong>the</strong> desire to experience different lifestyles from <strong>the</strong>ir own.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
21<br />
The critical acclaim and audience about <strong>the</strong> show, was collected during several events<br />
<strong>through</strong> specific questions to <strong>the</strong> participants, from visits to <strong>the</strong> website that had <strong>the</strong><br />
program for <strong>the</strong> event and subsequent comments made by users on <strong>the</strong> internet, <strong>the</strong><br />
satisfaction expressed by participants to <strong>the</strong> organizers at <strong>the</strong> event, <strong>the</strong> request to know<br />
and be informed about future initiatives related to <strong>the</strong> <strong>the</strong>me of <strong>the</strong> Romanesque. A<br />
judgment that was largely positive. It is worth in this regard a particularly strong interest<br />
and attendance to <strong>the</strong> guided tours to sites, especially by young people.<br />
Compared to <strong>the</strong> economic and tourism indicators should be noted that <strong>the</strong>re was <strong>the</strong><br />
opening of restaurants, pizzerias, bars, trading during <strong>the</strong> period, while it was not possible<br />
to quantify <strong>the</strong> presence in <strong>the</strong> hotels.<br />
It has also been produced and consumed more tourist information material, increased<br />
contacts on tourism websites and <strong>the</strong>re were more requests for visits to individual<br />
initiatives and art venues.<br />
Below we report place by place <strong>the</strong> activities and <strong>the</strong> number of participants to each event.<br />
IN MODENA<br />
THE CATHEDRAL OF MODENA, A FASCINATING BOOK OF STONE<br />
In <strong>the</strong> three events on Saturday with <strong>the</strong> historical-artistic The ca<strong>the</strong>dral of Modena: a<br />
fascinating book of stone, Luca Silingardi led <strong>the</strong> visitors to discover one of <strong>the</strong> most<br />
exemplary of Roman civilization. Were presented with great skill so <strong>the</strong> lanfranchiana<br />
innovative packaging solutions, as <strong>the</strong> <strong>amazing</strong> inventions of sculptural Wiligelmo and<br />
his followers, against a very attentive and sympa<strong>the</strong>tic audience, which included an<br />
important youth audience. The ca<strong>the</strong>dral of Modena, in <strong>the</strong> story of Silingardi, proved to<br />
be really a "book of stone" in which you can read many of <strong>the</strong> symbolic and <strong>the</strong>ological<br />
content of <strong>the</strong> age in which it was made.<br />
Number of participants: it was calculated a total of about 430 participants in <strong>the</strong> <strong>journey</strong><br />
in three days.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
22<br />
ITINERARY IN MEDIEVAL MODENA<br />
Graziella Martinelli Braglia accompanied a result, characterized by <strong>the</strong> presence of<br />
numerous youth, in a fascinating <strong>journey</strong> back in time <strong>through</strong> a "champion" medieval<br />
city of Modena. The route crossed Corso Duomo, Via S. Euphemia, by Carter and via S.<br />
James. The illustration of <strong>the</strong> aspects of urban-architecture has been combined in an<br />
exemplary way with <strong>the</strong> narration of <strong>the</strong> events of <strong>the</strong> city <strong>through</strong> <strong>the</strong> Middle Ages.<br />
Number of participants: it was calculated a total of about 430 participants in <strong>the</strong> <strong>journey</strong><br />
in three days.<br />
Dwell in <strong>the</strong> house of San Gemini (October 2)<br />
The guided tour of <strong>the</strong> Ca<strong>the</strong>dral behind closed doors, by Renato Cavani, an appointment<br />
was particularly appreciated by <strong>the</strong> audience participating for both <strong>the</strong> picturesque<br />
evening atmosphere, and for <strong>the</strong> skillful narration of <strong>the</strong> aspects of medieval piety. The<br />
rediscovery of <strong>the</strong> architectural beauty of <strong>the</strong> ca<strong>the</strong>dral was accompanied by a fascinating<br />
story about how <strong>the</strong>y perceived and inhabited <strong>the</strong> great "house Geminiano" by men of <strong>the</strong><br />
Middle Ages Modena.<br />
Number of visitors: <strong>the</strong>re were about 250 admissions<br />
BOTANICAL GARDEN-University of Modena and Reggio Emilia (Sunday, 26<br />
September)<br />
The conference Archaeobotany medieval, curated by Marta Mazzanti and dedicated<br />
exclusively to <strong>the</strong> Middle Ages, following <strong>the</strong> thread of <strong>the</strong> <strong>journey</strong> of <strong>the</strong> pilgrims, was<br />
followed by a particularly public investment, which packed <strong>the</strong> hall of <strong>the</strong> University.<br />
After <strong>the</strong> meeting, was offered an original cocktail "medieval" with samples of plants that<br />
have been discussed in <strong>the</strong> conference (pomegranate, dogwood, elder), much appreciated<br />
by those present.<br />
Number of spectators were occupied all 40 seats, <strong>the</strong> maximum capacity of <strong>the</strong><br />
classroom.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
23<br />
POWER 'OF HUMANITIES - University of Modena and Reggio Emilia (Saturday,<br />
October 2)<br />
Milena Bertacchini and Paul Crews have led viewers into <strong>the</strong> <strong>amazing</strong> <strong>journey</strong> of <strong>the</strong><br />
pilgrims <strong>through</strong> a fascinating story in two voices. <strong>An</strong> attentive audience and participant<br />
has filled <strong>the</strong> room, showing great interest in <strong>the</strong> topic, one of <strong>the</strong> strands of <strong>the</strong> initiative,<br />
and <strong>the</strong>n congratulating <strong>the</strong> rapporteurs at <strong>the</strong> end of <strong>the</strong>ir intervention.<br />
Number of spectators were filled all 65 seats, many people have also assisted to his feet.<br />
MUSEUM OF ART (Sunday, 3 October)<br />
More than 150 people listened in "religious silence" <strong>the</strong> intervention of <strong>the</strong> Knights on<br />
<strong>the</strong> path of pilgrimage Franco Cardini, one of <strong>the</strong> most popular Italian medievalists in <strong>the</strong><br />
world. His story on <strong>the</strong> door of <strong>the</strong> Fish has provided new and fascinating questions about<br />
<strong>the</strong> great "stone book" which is <strong>the</strong> ca<strong>the</strong>dral of Modena. The convivial meeting offered<br />
by <strong>the</strong> "Lady Living" Castelvetro, has been <strong>the</strong> perfect backdrop to <strong>the</strong> end of <strong>the</strong> visit to<br />
<strong>the</strong> medieval works of <strong>the</strong> Museum of Art, bringing toge<strong>the</strong>r an audience that has<br />
expressed keen interest and great appreciation for <strong>the</strong> event.<br />
Number of visitors attending <strong>the</strong> events: about 150 people.<br />
MUSEUM FIGURINE (Saturday, October 9)<br />
The presentation of Patrick Curtis and Walter Martinelli Arcana Stone won an audience<br />
of over 70 people, despite having in place an afternoon full of cultural events, even within<br />
<strong>the</strong> same Palazzo Margherita. There was great curiosity for <strong>the</strong> "1099 Domus Clara<br />
Geminiani, card game inspired by <strong>the</strong> construction of <strong>the</strong> Ca<strong>the</strong>dral of Modena, which<br />
was shown at <strong>the</strong> end of <strong>the</strong> presentation of <strong>the</strong> project and documented by <strong>the</strong> girls<br />
walkin 'n talkin with photos uploaded to Facebook.<br />
Number of visitors: about 70 people.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
24<br />
NIGHT IN THE SITE UNESCO. Between towers and palaces. (Saturday 9 October)<br />
The opening night of <strong>the</strong> Tower Ghirlandina and <strong>the</strong> archaeological site of <strong>the</strong> Town Hall<br />
has been one of <strong>the</strong> most awaited and appreciated in view of Modena. It was possible to<br />
visit <strong>the</strong> Tower in groups of about 20 people, led by municipal technicians, researchers<br />
and students from <strong>the</strong> University of Modena and Reggio Emilia, in an evocative<br />
atmosphere "by candlelight." The visit ended on <strong>the</strong> fifth floor in <strong>the</strong> hall of Torres, with<br />
a brief interlude of medieval music live by <strong>the</strong> cultural association "Cantieri d'art."<br />
Number of participants in <strong>the</strong> initiative: 150 visitors were welcomed, <strong>the</strong> maximum<br />
number expected.<br />
TIME ZONE - Conversation with Enrico Brizzi (Sunday, 10 October)<br />
Travel, experience, personal stories and more are stranded in <strong>the</strong> tale Vale, viator writer<br />
Enrico Brizzi. What it means to be pilgrims in <strong>the</strong> days of social networks? The<br />
conversation centered on <strong>the</strong> philosophy of walking and figures on travelers, has had a<br />
large and heterogeneous audience, who did not leave <strong>the</strong> square until <strong>the</strong> evening.<br />
Number of spectators: <strong>the</strong> number of spectators is around 100.<br />
IN PROVINCE<br />
CASTELVETRO (Saturday 25 and Sunday, September 26)<br />
<strong>An</strong> audience of up to 40 reservations a few days earlier collections, participated in <strong>the</strong><br />
charming animated visit Winegrowers, troubadours and apo<strong>the</strong>caries in <strong>the</strong> vineyards of<br />
Lambrusco Grasparossa, which ended at <strong>the</strong> castle of Levizzano with an impressive<br />
banquet medieval style, described as "a masterpiece of Restaurant "by <strong>the</strong> people.<br />
Sunday 26, an engaging reading of Boiardo and Ariosto Women, love, jealousy in <strong>the</strong><br />
Poetry Festival, has entertained many audiences with a particularly fine show, featuring a<br />
wonderful performance by Marco Santagata, Sonia Bergamasco and Fabrizio Gifuni.<br />
Number of visitors attending <strong>the</strong> events: about 50 participants of <strong>the</strong> animated Saturday<br />
25 and about 400 spectators at <strong>the</strong> performance on Sunday 26.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
25<br />
Montefiorino (Saturday 25 and Sunday, September 26)<br />
On Saturday afternoon 25, <strong>the</strong> guided tour of <strong>the</strong> Romanesque church of Rubbiano by<br />
Luciano Ruggie, meeting with Matt at Kalak, Celestial Beasts, monsters and symbols of<br />
<strong>the</strong> Romanesque, were both highly appreciated. The audience in <strong>the</strong> hall, coming from<br />
various parts of <strong>the</strong> region, proved to be very observant and has expressed interest for <strong>the</strong><br />
topics to Rubbia, in general, <strong>the</strong> program implemented in <strong>the</strong> province. Even <strong>the</strong><br />
appreciation of <strong>the</strong> work of <strong>the</strong> project girls walkin 'n talkin, which broadcast an<br />
interview with Al Kalak, has shown interest in a new and "young" on cultural issues in<br />
thickness and quality.<br />
The medieval dinner in <strong>the</strong> rectory of <strong>the</strong> church provided <strong>the</strong> evening of Saturday has<br />
been postponed, with no disruption to Friday, October 1 for health reasons of <strong>the</strong> cook,<br />
and has proved a great success, however, both <strong>the</strong> novel and attractive setting for both <strong>the</strong><br />
delicious menu.<br />
On Sunday morning 26, <strong>the</strong> mild and sunny climate has contributed to <strong>the</strong> excellent<br />
success of <strong>the</strong> excursion to <strong>the</strong> Romanesque church of Sant'<strong>An</strong>drea Vitriola along a path<br />
that led up to <strong>the</strong> Church of Rubbiano, and <strong>the</strong>n ended with a lunch and a digestif made<br />
from local products.<br />
Number of visitors attending <strong>the</strong> events: <strong>the</strong>re were about 40 spectators at <strong>the</strong> conference<br />
on Saturday, 15 people on a Sunday excursion, and 30 people at a medieval dinner<br />
Friday, Oct. 1.<br />
SESTOLA (Sunday, 26 September)<br />
The impressive event T-Tube, Roncoscaglia to a conference-performance-installation<br />
designed by Sabrina Bastai, saw a participation of more than 200 people were ga<strong>the</strong>red in<br />
groups in order to allow everyone <strong>the</strong> enjoyment of <strong>the</strong> initiative. The varied audience,<br />
some of which coming from o<strong>the</strong>r provinces, he stayed until late afternoon, I particularly<br />
welcome <strong>the</strong> approach of <strong>the</strong> original and fascinating artists, which has made this one of<br />
<strong>the</strong> most exciting initiative in <strong>Transromanica</strong>.<br />
The illustration of <strong>the</strong> restoration of <strong>the</strong> painting Presentation in <strong>the</strong> Temple by Daniela<br />
Bursa, Livio Best and Danielle Ferrigno, in <strong>the</strong> setting of <strong>the</strong> Sala della Vecchia Osteria<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
26<br />
del Borgo del Castello, was followed by an audience of about 40 people, and a similar<br />
number of participants took part in <strong>the</strong> guided tour of <strong>the</strong> Romanesque church of San<br />
Nicola.<br />
Number of visitors attending <strong>the</strong> events: <strong>the</strong>re was a total of some 315 participants.<br />
Carpi (Saturday 2nd, Sunday, Oct. 3)<br />
What Carpi was a weekend full of events, with a turnout above expectations. On<br />
Saturday afternoon two very interesting it was found for <strong>the</strong> pills from medieval<br />
iconography Chiara Frugoni and Paolo Golinelli, who have shown skill with <strong>the</strong> <strong>the</strong>mes<br />
of religion and unbelief of <strong>the</strong> Middle Ages, in <strong>the</strong> picturesque setting of <strong>the</strong> Courtyard of<br />
Palazzo dei Pio. As part of <strong>the</strong> Feast of <strong>the</strong> story, <strong>the</strong> <strong>the</strong>ater company Hic sunt istriones<br />
has delighted audiences with <strong>the</strong> show ladies and <strong>the</strong> Countess Matilda, with text and<br />
<strong>the</strong>atrical presentation by Paolo Golinelli.<br />
On Saturday night ended with <strong>the</strong> medieval palace, with guided tours and <strong>the</strong>med<br />
itineraries for adults and children in places of <strong>the</strong> medieval castle, in search of open<br />
spaces to <strong>the</strong> public for <strong>the</strong> occasion, by Cristina Bend.<br />
Worth noting is <strong>the</strong> special opening, <strong>the</strong> two days of <strong>the</strong> Church of Santa Maria in<br />
Castello, <strong>the</strong> Tower of Passerino, and <strong>the</strong> Tower of <strong>the</strong> Spaniards. The tours to <strong>the</strong>se<br />
architectural treasures of <strong>the</strong> area have attracted many visitors.<br />
Number of visitors attending <strong>the</strong> initiatives have been calculated about a hundred<br />
appearances in <strong>the</strong> events of Saturday, while <strong>the</strong> data of <strong>the</strong> visits amounted to 80<br />
participants on Medieval Night, 548 visitors and 25 participants in <strong>the</strong> tour for The<br />
Festival, 670 visitors Tower of Passerino and 120 of <strong>the</strong> Spanish visitors to <strong>the</strong> Tower.<br />
SPILAMBERTO (Saturday, October 2)<br />
Alla Rocca Rangoni has spent a beautiful Saturday to <strong>the</strong> discovery of ancient tastes.<br />
<strong>An</strong>dreolli Bruno, professor of medieval history, and chef Paolo Reggiani, told with<br />
passion, as part of <strong>the</strong> meeting at <strong>the</strong> table with <strong>the</strong> barbarians, <strong>the</strong> eating habits of our<br />
lands between high and late Middle Ages. After <strong>the</strong> conference, and Reggiani <strong>An</strong>dreolli<br />
were interviewed by <strong>the</strong> girls walkin 'n talkin on stories, tastes and sights of medieval<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
27<br />
cuisine. It is in <strong>the</strong> medieval kitchen, late afternoon, was inspired by <strong>the</strong> tastings invited<br />
to <strong>the</strong> banquet, very welcome initiative by <strong>the</strong> participants.<br />
Number of participants in action: <strong>the</strong>re were about 60 and about 50 attended <strong>the</strong><br />
conference to <strong>the</strong> tasting.<br />
FORMIGINE (Sunday, 3 October)<br />
There was a large influx of participants for <strong>the</strong> itinerary atmosphere of <strong>the</strong> era, led by<br />
Luca Silingardi, so that you are not able to accommodate all bookings. The route led<br />
participants <strong>through</strong> <strong>the</strong> streets of <strong>the</strong> medieval pilgrims retracing ancient paths off <strong>the</strong><br />
beaten. The significant appreciation of <strong>the</strong> visit he witnessed <strong>the</strong> public interest in <strong>the</strong><br />
unique approach to <strong>the</strong> sites visited.<br />
In <strong>the</strong> center was held instead in <strong>the</strong> late afternoon, <strong>the</strong> event period atmosphere, with<br />
dancing and games-at-arms in commemoration of costume, by <strong>the</strong> Pro Loco of<br />
Formigine, who has entertained and thrilled audiences of all age.<br />
Particularly appreciated was also impressive in strict medieval style banquet prepared by<br />
<strong>the</strong> restaurant "Il Calcagnini," which was an exceptional event for an audience coming<br />
from outside <strong>the</strong> province.<br />
Of note is also devoted to <strong>the</strong> opening of <strong>the</strong> Castle, which hosted over 230 visitors in<br />
<strong>the</strong> two slots in <strong>the</strong> morning and afternoon.<br />
Number of visitors attending <strong>the</strong> events: There were 52 participants drove <strong>the</strong> route,<br />
medieval dinner at 28, 100 spectators and 236 visitors to <strong>the</strong> historic commemoration<br />
dedicated to <strong>the</strong> opening of <strong>the</strong> Castle.<br />
MIRANDOLA (Saturday 9 and Sunday, October 10)<br />
In <strong>the</strong> afternoon of Saturday 10, at <strong>the</strong> Church of Quarantoli, <strong>the</strong> original costume in a<br />
tour organized by <strong>the</strong> Association "Our Mirandola" has been a significant success, and<br />
involved a ra<strong>the</strong>r large audience. Equally appreciated was <strong>the</strong> next conference, with<br />
assistance of Gianluca Tosini and Mauro Shoemaker, who led <strong>the</strong> audience to discover<br />
evidence of medieval enclosed in <strong>the</strong> "Romanesque gem" that is <strong>the</strong> Church of<br />
Quarantoli.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
28<br />
On Sunday 10, <strong>the</strong> tour in costume led visitors into <strong>the</strong> downtown streets of Mirandola.<br />
Luca Gherardi has instead kept <strong>the</strong> charming aperitif literary Lectura Dantis Farinata<br />
degli Uberti, a politically influential even in death, which has seen a significant<br />
appreciation.<br />
Number of visitors attending <strong>the</strong> initiatives were recorded in total, about 70 people to<br />
action on Saturday 9, and 50 people to action on Sunday.<br />
SASSUOLO (Sunday, 10 October)<br />
The attractive two-way street heading Between history and legend: a <strong>journey</strong> of scent<br />
and perfume, Vincenzo Vandelli led <strong>the</strong> visitors to explore <strong>the</strong> castle, and Rosalba Caffo<br />
Dallari narrated <strong>the</strong> story of <strong>the</strong> use of herbs and spices to <strong>the</strong> kitchen aromas. The<br />
initiative was a success significantly higher than expected: In addition to record bookings<br />
70 days prior to <strong>the</strong> event, have submitted more than 100 people. Were <strong>the</strong>n organized<br />
into more than two visits to <strong>the</strong> two provided in order to accommodate all visitors.<br />
Number of visitors attending <strong>the</strong> initiatives have been calculated about 200 admissions.<br />
PAVULLO IN FRIGNANO (Saturday 25 and Sunday, September 26)<br />
On Saturday afternoon 26, <strong>the</strong> unfavorable wea<strong>the</strong>r conditions did not deter <strong>the</strong><br />
participants in <strong>the</strong> lively promenade between light and shadow at <strong>the</strong> foot of <strong>the</strong> castle,<br />
which, despite <strong>the</strong> rain in flashes in <strong>the</strong> late afternoon, <strong>the</strong>y completed <strong>the</strong> <strong>journey</strong> along<br />
<strong>the</strong> ancient road, until to <strong>the</strong> magnificent Castle Montecuccolo. The dinner at <strong>the</strong> farm<br />
Serra Parenti has been a perfect conclusion of morning walk and was also highly<br />
appreciated.<br />
Which path <strong>the</strong> Indre, <strong>the</strong> proposed location Querciagrossa Sunday, was on a <strong>journey</strong><br />
back in <strong>the</strong> uses and traditions of <strong>the</strong> area, with visits to some villages near Montecuccolo<br />
fascinating to discover <strong>the</strong> rural culture of <strong>the</strong> Apennines. The morning ended with a visit<br />
to <strong>the</strong> Castle, which involved about 40 participants in <strong>the</strong> path.<br />
Number of participants in <strong>the</strong> initiatives: <strong>the</strong> matter of participation in <strong>the</strong> initiatives of<br />
<strong>the</strong> two days is around 55 appearances.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
29<br />
Fanano (Saturday, October 9)<br />
The <strong>the</strong>me of <strong>the</strong> trip has characterized <strong>the</strong> efforts to Fanano Saturday 9: The day started<br />
with a guided walk along <strong>the</strong> Via Romea, <strong>the</strong> discovery of <strong>the</strong> rock inscriptions in La<br />
Sega Hospitable, followed by a fun treasure hunt, designed to adults and children. In <strong>the</strong><br />
afternoon, <strong>the</strong> inauguration of <strong>the</strong> historical path led to <strong>the</strong> Church of San Silvestro, it was<br />
possible to lay <strong>the</strong> tiles and taste typical local delicacies.<br />
The Town Hall has hosted <strong>the</strong> speech instead of Claudio Visentin who presented his<br />
book Travels with a donkey, written with <strong>An</strong>drea Bocconi: a travel writer and a<br />
university professor and two children lead <strong>the</strong>ir donkey along <strong>the</strong> ancient paths of<br />
'Abruzzo, Tagliacozzo in Celano. In <strong>the</strong> car on <strong>the</strong> highway that runs beside it would take<br />
up half an hour. Arriving at <strong>the</strong>ir destination after a week of low, very low speed, with<br />
stops, detours, unexpected encounters between mountains, forests, villages, churches and<br />
ruins: an Italy 'minor' unknown to most, but where he prepares an important part of our<br />
futuro.Gli viewers have expressed great interest in <strong>the</strong> approach SlowFoot of <strong>the</strong> authors,<br />
and <strong>the</strong> magic of this story on <strong>the</strong> slow <strong>journey</strong> with children and animals.<br />
Number of participants in <strong>the</strong> initiatives has been calculated a total of 50 participants in<br />
<strong>the</strong> events <strong>the</strong> day.<br />
NONANTOLA (Saturday, October 9)<br />
The splendid frescoes of <strong>the</strong> Room of City Hall hosted <strong>the</strong> conference by Arturo Carlo<br />
Quintavalle, one of <strong>the</strong> most eminent scholars of medieval art history. The surgery was<br />
followed by a large audience, varied, and with an important presence of young people,<br />
who listened carefully to <strong>the</strong> exposure to <strong>the</strong> Romanesque frescoes of <strong>the</strong> city. The tour<br />
has been a significant success and represented a valuable opportunity for <strong>the</strong> discovery of<br />
sites of interest are not always open to visitors. It is also noted <strong>the</strong> influx of many visitors<br />
from outside Nonantola.<br />
Number of participants in <strong>the</strong> initiatives: About 100 people attended <strong>the</strong> conference and<br />
about 50 people took part in <strong>the</strong> tour.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
30<br />
Vignola (Sunday, 10 October)<br />
Great success for <strong>the</strong> Conference play-The Dragon and <strong>the</strong> Mermaid by Stefano Masi<br />
and Luca Catanzaro, held in <strong>the</strong> hall against <strong>the</strong> Rock on Sunday afternoon. The<br />
spectators have been fascinated by <strong>the</strong> evocative projections and readings from medieval<br />
texts, and many have held to congratulate <strong>the</strong> authors for <strong>the</strong> extreme sophistication of <strong>the</strong><br />
show. There was also <strong>the</strong> presence of a significant part of <strong>the</strong> audience coming from<br />
outside <strong>the</strong> council, and presumably has followed many of <strong>the</strong> initiatives of <strong>the</strong> event.<br />
Number of spectators were calculated about 90 spectators<br />
FINAL CONSIDERATIONS<br />
The network of Roman sites certainly appears as a new tourist segment to be attached to<br />
those already known to targeted groups or individual visitors, valid for one trip out of<br />
town for a holiday of longer duration in a <strong>Europe</strong>an dimension.<br />
The awareness of <strong>the</strong> value of <strong>the</strong>se historical sites, as well as representing a moral<br />
wealth to <strong>the</strong> local population and for external visitors, also determine <strong>the</strong> economic<br />
growth if combined with elements of excellence that live in <strong>the</strong> Modena area, increasing<br />
<strong>the</strong> attractiveness and dialogue with different target audiences.<br />
The uncertainty of public resources, <strong>the</strong> increase of services for <strong>the</strong> leisure time, <strong>the</strong><br />
greater involvement of private individuals on cultural projects, <strong>the</strong> growth of<br />
management skills of cultural workers and consumption of art and culture as a<br />
differentiating factor in <strong>the</strong> life styles and <strong>the</strong> construction of a new collective identity<br />
have imposed a more open attitude towards <strong>the</strong> target audience and <strong>the</strong>ir needs,<br />
particularly as regards <strong>the</strong> "paths" of cultural consumption. Pathways - such as is offered<br />
on <strong>the</strong> sites of Roman in Modena - revealed synergies between new artistic realities on<br />
<strong>the</strong> same territory and users open to different and diverse cultural consumption.<br />
The awareness of cultural operators that <strong>the</strong>y are not working in an isolated and<br />
uncontaminated area, but moving in a well-defined territory, peopled by a variety of<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
31<br />
social and cultural actors, is primarily a cultural achievement as well as an effective<br />
marketing tool.<br />
The "cooperation" between institutions, in a specific territory planning, was one of <strong>the</strong><br />
strengths for <strong>the</strong> success of <strong>the</strong> events.<br />
The problem is not so much to bring tourists and visitors to <strong>the</strong> Roman site as more or<br />
less passive spectator of a cultural experience, but create <strong>the</strong> "opportunity" to<br />
spontaneously return after finishing and this is particularly true for <strong>the</strong> public of young<br />
people.<br />
In this sense, it must be also included <strong>the</strong> choice of <strong>the</strong> information channels in relation<br />
to new technologies and in particular <strong>the</strong> use of newsletters, mailing lists of a public<br />
already stored, <strong>the</strong> interventions on <strong>the</strong> social networks, targeted projects such as<br />
"walking talking" where are <strong>the</strong> young people <strong>the</strong>mselves to build <strong>the</strong> proposal to become<br />
<strong>the</strong> protagonists of <strong>the</strong> promotion of <strong>the</strong> event and <strong>the</strong>n to intercept <strong>the</strong> user segments of<br />
youth with appropriate language but also to establish a virtuous and inspiring dialogue<br />
with <strong>the</strong> o<strong>the</strong>r user segments.<br />
Be informed, seek, acquire, download, customize, make <strong>the</strong> voice heard, express<br />
opinions, participate in cultural event allow to be "emotionally" involved.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
32<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
ANNEXES<br />
ANNEX 1 - CURRICULA VITAE OF SOME RELATORS<br />
Bruno <strong>An</strong>dreolli, professor at <strong>the</strong> University of Bologna, is currently teaching subjects<br />
within medieval studies at <strong>the</strong> Faculty of Preservation of Cultural Heritage and<br />
Humanities of <strong>the</strong> same University, also teaches courses in SSIS and master's degree in<br />
History and Culture Food. He is <strong>the</strong> author of several essays on medieval agrarian<br />
history.<br />
Milena Bertacchini is from 1990 at <strong>the</strong> Department of Earth Sciences, University of<br />
Modena and Reggio Emilia, where he teaches undergraduate courses in Geology, Natural<br />
Science and Cultural Heritage, Curator of <strong>the</strong> Museum of <strong>the</strong> Department of Earth<br />
Sciences "Gemma 1786 ", <strong>the</strong> author of research and scientific papers of Geoarchaeology,<br />
engaged in teaching and dissemination.<br />
Enrico Brizzi not yet twenty debut with his first novel, Jack Frusciante left <strong>the</strong> group,<br />
translated into twenty-four countries and now film in 1996. His bibliography includes<br />
seven novels, a collection of stories written for four hands, unauthorized autobiography<br />
of 1999, a critical study of 2006, three for writing stories and pictures and one for<br />
children.<br />
Franco Cardini has taught at several universities, such as, for example, those of<br />
Middlebury and Barcelona. He became full professor, from 85 to 89 has taught Medieval<br />
History at <strong>the</strong> University of Bari and since 1989 has been <strong>the</strong> chair of <strong>the</strong> Teaching of<br />
History at <strong>the</strong> University of Florence. E 'Directeur d'Etudes at <strong>the</strong> Ecole des Hautes<br />
Etudes en Sciences Sociales and Yellow at Harvard University. He is currently seconded
33<br />
to <strong>the</strong> 'Istituto of Human Sciences, Center of Excellence at <strong>the</strong> University of Florence.<br />
His output is vast literature and fundamental studies of medieval history.<br />
Daniela Ferriani is an art historian of <strong>the</strong> Superintendency for <strong>the</strong> Artistic, Historical<br />
and Ethno-anthropological Heritage of Modena and Reggio Emilia. He has a wealth of<br />
essay writing and production collaborations with numerous exhibitions and cultural<br />
events. She is specializing in <strong>the</strong> protection and restoration of cultural heritage. She<br />
collaborates with various universities.<br />
Chiara Frugoni, former professor of Medieval History at <strong>the</strong> University of Pisa and<br />
Rome II, major contributor to periodicals, has a fertile business writer. Among his books:<br />
Life of a Man: Francis of Assisi with an introduction by Jacques Le Goff (1995);<br />
Thousand and not more than a thousand. Travel between <strong>the</strong> fears of <strong>the</strong> millennium with<br />
Georges Duby (1999); Middle Ages on <strong>the</strong> nose. Glasses, buttons and o<strong>the</strong>r medieval<br />
inventions (2001), from star to star, memoirs of a country farmer (2003). She is an expert<br />
on medieval iconography, she must be fundamental iconographic interpretations of <strong>the</strong><br />
findings Wiligelmo del Duomo di Modena.<br />
Paolo Golinelli is Associate Professor of Medieval History at <strong>the</strong> University of Verona.<br />
Known internationally, focuses on <strong>the</strong> relationship between religion and society in <strong>the</strong><br />
Middle Ages <strong>through</strong> <strong>the</strong> hagiographic sources and some of <strong>the</strong> most emblematic figures<br />
of <strong>the</strong> time, as Matilde di Canossa and Celestine V. He has edited with great Giuliano<br />
Muzzioli Illustrated History of Modena.<br />
Arturo Carlo Quintavalle, former inspector in <strong>the</strong> Superintendents, who teaches art<br />
history at several American universities and since 1964 at <strong>the</strong> University of Parma, is <strong>the</strong><br />
founder and director of <strong>the</strong> Center for Communication Studies and Archives (CSAC), <strong>the</strong><br />
greatest collection of Italian design project , photography, comics, graphic and fashion<br />
design. He is '<strong>the</strong> most famous scholars of medieval art history, with fundamental studies<br />
of Roman culture and <strong>the</strong> tracks of <strong>the</strong> pilgrims.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
34<br />
Paolo Reggiani is an expert on food history that has active collaboration with consortia<br />
food - is Vice President of <strong>the</strong> Consorzio Modena at <strong>the</strong> table "- and with museums in <strong>the</strong><br />
Modena area, particularly with <strong>the</strong> Museum of balance Campogalliano, speeches at<br />
conferences and lectures on <strong>the</strong> topic.<br />
Marco Santagata graduated from <strong>the</strong> Scuola Normale Superiore di Pisa in Italian<br />
literature. Over <strong>the</strong> years become a university teacher of international reputation, has<br />
published many scientific studies and several novels. By Italians and scholar he is and<br />
one of <strong>the</strong> leading experts on Italian classical opera, Dante and Petrarch and Petrarch. For<br />
several years is part of <strong>the</strong> Jury of <strong>the</strong> narrative section of <strong>the</strong> National Literary Award<br />
Pisa.<br />
Silingardi Luca, an art historian and journalist, honorary inspector of <strong>the</strong> Superintendent<br />
of Modena and Reggio E., is <strong>the</strong> curator of <strong>the</strong> Collections of <strong>the</strong> City of Sassuolo.<br />
Author of numerous essays, he has worked with <strong>the</strong> Superintendent and <strong>the</strong> Museo<br />
Civico di Modena in numerous exhibitions.<br />
Claudio Visentin is Professor of History of Tourism and Cultural Heritage Interpretation<br />
at <strong>the</strong> University of Italian Switzerland in Lugano, former Professor of Sociology of<br />
Tourism, Catholic University of Milan and <strong>the</strong> Sociology of Tourism and History of<br />
International Relations at <strong>the</strong> Bergamo University.<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
35<br />
ANNEX 2 – COMMUNICATION PICTURES<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img.1,2: Poster and playbill of <strong>the</strong> events -<br />
- Img 3: Cover of <strong>the</strong> program leaflet -
36<br />
- Img 4: Magazine: Itinerari e Luoghi -<br />
- Img 6: Publication on newspaper “Resto del Carlino” -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 5: Publication on newspaper “L’informazione” -
37<br />
- Img 7,8,9: Publications on newspapers “Sole24Ore”, “L’informazione” and “La gazzetta di Modena”-<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 10: Publication on newspaper “L’informazione” -
38<br />
- Img 11: Publication on newspaper “Gazzetta di Modena”-<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 12: Publication on newspaper “L’informazione” -<br />
- Img 13,14: Publications on newspapers “Gazzetta di Modena” and “Resto del Carlino”-
39<br />
- Img 15,16: Publication on newspaper “L’informazione” and on magazine “Medioevo”-<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 17: Publication on newspaper “L’informazione” -<br />
- Img 18: Publication on magazine “Mese Modena”-
40<br />
- Img 19: website www.itinerarieluoghi.it -<br />
- Img 21: website www.marketpress.info -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 20: website www.taccuinodiviaggio.it -
41<br />
- Img 22: website: http://www.beniculturali.it (Ministry of National Heritage and Culture) -<br />
- Img 24: website: http://www.turismo-attualita.it/ -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 23: website: www.modena2000.it -
42<br />
- Img 25: website: www.virgilio.it -<br />
- Img 27: website: http://www.matildedicanossa.it/ -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 26: website: http://www.archeorivista.it/ -
43<br />
- Img 28: website: http://www.bondeno.com/ -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 29: website: http://www.circuitocittadarte.it/ -<br />
- Img 30: website: http://www.emiliaromagnaturismo.it/ (Emila Romagna Region Tourism website).-
44<br />
- Img 31: website: www.liquida.it –<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Img 32: website: http://www.quotidianoarte.it -
45<br />
ANNEX 3 - ARCHIVE PHOTOS<br />
- Photo 1: Conference of Prof. Franco Cardini, Palazzo dei Musei, Modena, 3 October 2010 -<br />
- Photo 2: Conference of Prof. Franco Cardini near <strong>the</strong> Councilor for Culture of <strong>the</strong> Province Prof. Elena Malaguti –<br />
- Photo 3: Guided tours of <strong>the</strong> Duomo of Modena with Luca Silingardi -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
46<br />
- Photo 5: Guided tour of <strong>the</strong> Duomo of Modena -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Photo 4: Guided tours of <strong>the</strong> Duomo of Modena with Luca Silingardi -<br />
- Photo 6: Duomo of Modena, relief of Genesis, Wiligelmo -
47<br />
- Photo 7: Guided tours of <strong>the</strong> Medieval Modena,<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
Graziella Martinelli Braglia -<br />
- Photo 8,9: Guided tours of <strong>the</strong> Medieval Modena, Graziella Martinelli Braglia<br />
and Conversation with Enrico Brizzi "Vale, viator, " Time Zones, Modena, 10 October 2011 -
48<br />
- Photo 10: Re-enactment of games in arms at <strong>the</strong> Castle of Formigine, October 3, 2011 -<br />
- Photo 11,12: Re-enactment of games in arms at <strong>the</strong> Castle of Formigine, October 3, 2011 -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.
49<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.<br />
- Photo 13: Medieval dances in Formigine Castle, October 3, 2011 -<br />
- Photo 14,15: Theatre performance of “Matilde Donna e Contessa”, Carpi Castle; 2 October 2010 -
50<br />
- Photo 16,17: Medieval archaeobotany workshop for children. Botanical Garden of <strong>the</strong> University of<br />
Modena, September 26 -<br />
The project CrossCulTour is implemented<br />
<strong>through</strong> <strong>the</strong> CENTRAL EUROPE Programme<br />
co-financed by <strong>the</strong> ERDF.