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BrandZ Top 100 2008 - WPP

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<strong>Top</strong> 10 with Highest Brand Momentum<br />

#<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

Porsche<br />

Hermès<br />

Christian Dior<br />

Fendi<br />

Louis Vuitton<br />

Rolex<br />

Prada<br />

Chanel<br />

China Merchants Bank<br />

Burberry<br />

<strong>Top</strong> 10 with Highest Brand Contribution<br />

#<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

BRAND<br />

BRAND<br />

Louis Vuitton<br />

Porsche<br />

Hermès<br />

Gucci<br />

Cartier<br />

Tide<br />

Chanel (*)<br />

Rolex(*)<br />

Hennessy<br />

Armani(*)<br />

(*) Private company - financial values were estimated<br />

13<br />

BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />

BRAND MOMENTUM ‘08<br />

10<br />

10<br />

10<br />

10<br />

10<br />

10<br />

10<br />

10<br />

10<br />

10<br />

BRAND CONTRIBUTION ‘08<br />

5<br />

5<br />

5<br />

5<br />

5<br />

5<br />

5<br />

5<br />

5<br />

5

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