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BrandZ Top 100 2008 - WPP

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UK<br />

#<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

Vodafone<br />

Tesco<br />

HSBC<br />

Marks & Spencer<br />

Barclays<br />

Standard Chartered Bank<br />

BP<br />

Royal Bank of Scotland<br />

Asda<br />

NatWest<br />

Europe (excluding the UK)<br />

#<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

11<br />

12<br />

13<br />

14<br />

15<br />

16<br />

17<br />

18<br />

19<br />

20<br />

BRAND<br />

BRAND<br />

Nokia<br />

BMW<br />

Louis Vuitton<br />

Porsche<br />

SAP<br />

Mercedes<br />

L’Oréal<br />

Deutsche Bank<br />

ING<br />

Carrefour<br />

Siemens<br />

Banco Santander<br />

Orange<br />

UBS<br />

H&M<br />

Hermès<br />

BBVA<br />

Gucci<br />

Cartier<br />

T-Mobile<br />

36,962<br />

23,208<br />

18,479<br />

11,600<br />

7,382<br />

6,855<br />

6,346<br />

5,782<br />

5,628<br />

4,978<br />

43,975<br />

28,015<br />

25,739<br />

21,718<br />

21,669<br />

18,044<br />

16,459<br />

15,104<br />

15,080<br />

15,057<br />

14,665<br />

14,549<br />

14,093<br />

11,220<br />

11,182<br />

9,631<br />

9,457<br />

9,341<br />

9,285<br />

8,940<br />

BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />

BRAND VALUE $M BRAND CONTRIBUTION BRAND MOMENTUM<br />

2<br />

4<br />

2<br />

3<br />

2<br />

2<br />

2<br />

2<br />

3<br />

2<br />

3<br />

4<br />

5<br />

5<br />

2<br />

4<br />

4<br />

1<br />

2<br />

3<br />

2<br />

2<br />

2<br />

2<br />

2<br />

5<br />

2<br />

5<br />

5<br />

2<br />

5<br />

7<br />

10<br />

10<br />

6.5<br />

6.5<br />

7<br />

2.5<br />

5<br />

4.5<br />

4.5<br />

1.5<br />

4<br />

5.5<br />

4.5<br />

10<br />

4.5<br />

10<br />

10<br />

7<br />

4.5<br />

7<br />

5<br />

9.5<br />

3<br />

5.5<br />

6.5<br />

2.5<br />

5<br />

4<br />

BRAND VALUE $M BRAND CONTRIBUTION BRAND MOMENTUM<br />

14

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