BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
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Category tables (con’t)<br />
> BEER<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20<br />
> CARS<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
BRAND<br />
Budweiser<br />
Bud Light<br />
Heineken<br />
Corona<br />
Stella Artois<br />
Guinness<br />
Miller Lite<br />
Skol<br />
Amstel<br />
Beck’s<br />
Cruzcampo<br />
Kronenbourg 1664<br />
Coors Light<br />
Labatt’s<br />
Baltika<br />
Carlsberg<br />
Brahma<br />
Miller Genuine Draft (MGD)<br />
Foster’s<br />
Molson<br />
BRAND<br />
Toyota<br />
BMW<br />
Porsche<br />
Mercedes<br />
Honda<br />
Nissan<br />
Ford<br />
Chevrolet<br />
VW (Volkswagen)<br />
Lexus<br />
BRAND<br />
VALUE $M<br />
5,853<br />
4,986<br />
4,594<br />
4,449<br />
4,199<br />
3,078<br />
2,468<br />
1,920<br />
1,618<br />
1,545<br />
1,332<br />
1,183<br />
1,163<br />
1,107<br />
1,086<br />
1,009<br />
944<br />
885<br />
834<br />
515<br />
BRAND<br />
VALUE $M<br />
35,134<br />
28,015<br />
21,718<br />
18,044<br />
16,649<br />
11,707<br />
10,971<br />
10,862<br />
7,143<br />
5,759<br />
17<br />
BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />
BRAND<br />
CONTRIBUTION<br />
3<br />
3<br />
4<br />
4<br />
4<br />
4<br />
3<br />
4<br />
3<br />
3<br />
4<br />
3<br />
3<br />
2<br />
5<br />
3<br />
4<br />
3<br />
3<br />
3<br />
BRAND<br />
CONTRIBUTION<br />
3<br />
4<br />
5<br />
4<br />
3<br />
2<br />
2<br />
2<br />
3<br />
3<br />
BRAND<br />
MOMENTUM<br />
3<br />
3<br />
4<br />
7.5<br />
8<br />
7<br />
8<br />
8<br />
2.5<br />
4.5<br />
4.5<br />
2.5<br />
5.5<br />
4<br />
5<br />
3<br />
7<br />
5<br />
5<br />
4<br />
BRAND<br />
MOMENTUM<br />
5<br />
7<br />
10<br />
6.5<br />
4.5<br />
3<br />
2.5<br />
4.5<br />
4<br />
7<br />
BRAND VALUE<br />
CHANGE<br />
5%<br />
13%<br />
24%<br />
35%<br />
43%<br />
13%<br />
17%<br />
50%<br />
27%<br />
49%<br />
23%<br />
16%<br />
13%<br />
56%<br />
21%<br />
36%<br />
58%<br />
37%<br />
32%<br />
11%<br />
BRAND VALUE<br />
CHANGE<br />
5%<br />
9%<br />
62%<br />
1%<br />
8%<br />
5%<br />
-13%<br />
-3%<br />
2%<br />
6%
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