BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
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Category tables (con’t)<br />
> LUXURY<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
> MOBILE OPERATORS<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
BRAND<br />
Louis Vuitton<br />
Hermès<br />
Gucci<br />
Cartier<br />
Chanel<br />
Rolex<br />
Hennessy<br />
Armani<br />
Moet & Chandon<br />
Fendi<br />
BRAND<br />
China Mobile<br />
Vodafone<br />
Verizon Wireless<br />
NTT DoCoMo<br />
Orange<br />
AT&T<br />
T-Mobile<br />
Movistar<br />
MTS<br />
TIM<br />
BRAND<br />
VALUE $M<br />
25,739<br />
9,631<br />
9,341<br />
9,285<br />
8,656<br />
6,280<br />
5,401<br />
5,120<br />
4,954<br />
4,666<br />
BRAND<br />
VALUE $M<br />
57,225<br />
36,962<br />
19,202<br />
15,048<br />
14,093<br />
12,030<br />
8,940<br />
8,117<br />
8,077<br />
7,903<br />
20<br />
BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />
BRAND<br />
CONTRIBUTION<br />
5<br />
5<br />
5<br />
5<br />
5<br />
5<br />
5<br />
5<br />
5<br />
5<br />
BRAND<br />
CONTRIBUTION<br />
3<br />
2<br />
3<br />
2<br />
2<br />
2<br />
2<br />
2<br />
3<br />
2<br />
BRAND<br />
MOMENTUM<br />
10<br />
10<br />
10<br />
10<br />
10<br />
10<br />
10<br />
10<br />
10<br />
10<br />
BRAND<br />
MOMENTUM<br />
10<br />
4.5<br />
7.5<br />
5<br />
4<br />
8<br />
7<br />
4.5<br />
10<br />
3<br />
BRAND VALUE<br />
CHANGE<br />
13%<br />
39%<br />
43%<br />
32%<br />
15%<br />
17%<br />
13%<br />
25%<br />
13%<br />
13%<br />
BRAND VALUE<br />
CHANGE<br />
39%<br />
75%<br />
18%<br />
11%<br />
42%<br />
30%<br />
11%<br />
73%<br />
N/A<br />
-6%
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