BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
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Europe (including the UK)<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20<br />
Nokia<br />
Vodafone<br />
BMW<br />
Louis Vuitton<br />
Tesco<br />
Porsche<br />
SAP<br />
HSBC<br />
Mercedes<br />
L’Oréal<br />
Deutsche Bank<br />
ING<br />
Carrefour<br />
Siemens<br />
Banco Santander<br />
Orange<br />
Marks & Spencer<br />
UBS<br />
H&M<br />
Hermès<br />
North America<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
BRAND<br />
BRAND<br />
Google<br />
GE (General Electric)<br />
Microsoft<br />
Coca-Cola<br />
IBM<br />
Apple<br />
McDonald’s<br />
Marlboro<br />
Wal-Mart<br />
Bank of America<br />
43,975<br />
36,962<br />
28,015<br />
25,739<br />
23,208<br />
21,718<br />
21,669<br />
18,479<br />
18,044<br />
16,459<br />
15,104<br />
15,080<br />
15,057<br />
14,665<br />
14,549<br />
14,093<br />
11,600<br />
11,220<br />
11,182<br />
9,631<br />
86,057<br />
71,379<br />
70,887<br />
58,208<br />
55,335<br />
55,206<br />
49,499<br />
37,324<br />
34,547<br />
33,092<br />
BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />
BRAND VALUE $M BRAND CONTRIBUTION BRAND MOMENTUM<br />
3<br />
2<br />
4<br />
5<br />
4<br />
5<br />
2<br />
2<br />
4<br />
4<br />
1<br />
2<br />
3<br />
2<br />
2<br />
2<br />
3<br />
2<br />
2<br />
5<br />
3<br />
2<br />
3<br />
4<br />
2<br />
3<br />
3<br />
3<br />
2<br />
2<br />
5<br />
4.5<br />
7<br />
10<br />
7<br />
10<br />
6.5<br />
5<br />
6.5<br />
7<br />
2.5<br />
5<br />
4.5<br />
4.5<br />
1.5<br />
4<br />
9.5<br />
5.5<br />
4.5<br />
10<br />
BRAND VALUE $M BRAND CONTRIBUTION BRAND MOMENTUM<br />
15<br />
5<br />
10<br />
7.5<br />
9<br />
8.5<br />
9<br />
7<br />
6.5<br />
8.5<br />
6
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