BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
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BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />
Evian<br />
Perrier<br />
Aquafina<br />
Volvic<br />
Pure Life<br />
Dasani<br />
Poland Spring<br />
Levissima<br />
Vittel<br />
Contrex<br />
768<br />
673<br />
623<br />
510<br />
455<br />
447<br />
355<br />
331<br />
303<br />
271<br />
3<br />
3<br />
3<br />
3<br />
4<br />
3<br />
2<br />
3<br />
2<br />
3<br />
6<br />
5<br />
7.5<br />
5.5<br />
10<br />
8<br />
9.5<br />
5<br />
3.5<br />
6.5<br />
8%<br />
19%<br />
-8%<br />
20%<br />
26%<br />
-4%<br />
-1%<br />
39%<br />
13%<br />
11%<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
> BOTTLED WATER<br />
Google<br />
Microsoft<br />
IBM<br />
Apple<br />
Nokia<br />
HP<br />
Cisco<br />
Oracle<br />
Intel<br />
SAP<br />
Dell<br />
Siemens<br />
Accenture<br />
BlackBerry<br />
Canon<br />
Samsung<br />
Yahoo!<br />
Motorola<br />
Sony<br />
Adobe<br />
86,057<br />
70,887<br />
55,335<br />
55,206<br />
43,975<br />
29,278<br />
24,101<br />
22,904<br />
22,027<br />
21,669<br />
15,288<br />
14,665<br />
14,137<br />
13,734<br />
12,398<br />
11,870<br />
11,465<br />
7,575<br />
6,109<br />
6,032<br />
3<br />
3<br />
2<br />
3<br />
3<br />
3<br />
2<br />
2<br />
2<br />
2<br />
3<br />
2<br />
3<br />
2<br />
2<br />
2<br />
2<br />
3<br />
3<br />
2<br />
5<br />
7.5<br />
8.5<br />
9<br />
5<br />
4.5<br />
5<br />
3<br />
7<br />
6.5<br />
7<br />
4.5<br />
9.5<br />
9.5<br />
3<br />
5<br />
3<br />
4<br />
7.5<br />
2<br />
30%<br />
29%<br />
65%<br />
123%<br />
39%<br />
17%<br />
28%<br />
29%<br />
18%<br />
20%<br />
10%<br />
61%<br />
34%<br />
390%<br />
9%<br />
-7%<br />
-13%<br />
-30%<br />
-4%<br />
15%<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
13<br />
14<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20<br />
Category tables (con’t)<br />
> TECHNOLOGY<br />
BRAND<br />
CONTRIBUTION<br />
BRAND<br />
VALUE $M<br />
BRAND VALUE<br />
CHANGE<br />
BRAND<br />
MOMENTUM<br />
BRAND<br />
#<br />
BRAND<br />
CONTRIBUTION<br />
BRAND<br />
VALUE $M<br />
BRAND VALUE<br />
CHANGE<br />
BRAND<br />
MOMENTUM<br />
BRAND<br />
#<br />
24
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