BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
BrandZ Top 100 2008 - WPP
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RETAIL<br />
#<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
BRAND<br />
Wal-Mart<br />
Tesco<br />
Home Depot<br />
Carrefour<br />
Target<br />
Marks & Spencer<br />
Amazon<br />
eBay<br />
IKEA<br />
Auchan<br />
BRAND<br />
VALUE $M<br />
34,547<br />
23,208<br />
15,378<br />
15,057<br />
14,738<br />
11,600<br />
11,511<br />
11,200<br />
8,507<br />
7,148<br />
22<br />
BRANDZ <strong>Top</strong> <strong>100</strong> Brand Ranking | <strong>2008</strong><br />
BRAND<br />
CONTRIBUTION<br />
2<br />
4<br />
2<br />
3<br />
2<br />
3<br />
2<br />
2<br />
3<br />
3<br />
BRAND<br />
MOMENTUM<br />
8.5<br />
7<br />
3.5<br />
4.5<br />
10<br />
9.5<br />
7<br />
8<br />
7<br />
5<br />
BRAND VALUE<br />
CHANGE<br />
-6%<br />
39%<br />
-16%<br />
29%<br />
27%<br />
22%<br />
93%<br />
-13%<br />
15%<br />
28%
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