21.07.2013 Views

VOLUME ONE (link) - iiNet

VOLUME ONE (link) - iiNet

VOLUME ONE (link) - iiNet

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Cliff Sossen<br />

Class reunion 50 years 1960 to 2010<br />

Hyde Park high school<br />

Hi Guys, Just a short resume about my family and my life, some pictures attached.<br />

I am a proud father of three children all of whom are married with two children, and that makes me<br />

and my wife Evelyn grandparents of six kids, four boys and two girls. We are very fortunate in that<br />

we all living in Sydney Australia, and that happened by default rather than my good planning.<br />

We have two homes, one in Cape Town, Bantry Bay, and the other in Sydney, Rose Bay, and have<br />

been living in Sydney for the past seven years.<br />

I do most of my consulting in South Africa and Australia, and commute between the two countries.<br />

I spend approximately 7 weeks in Australia and three weeks in South Africa.<br />

I was a senior executive of Woolworths South Africa and worked for them for 40 years. I had a fantastic<br />

time with the company and was very involved in setting the foods strategy, and am very proud that the<br />

foods division is now the major contribution to Woolworth’s turnover. I also headed up the store<br />

operations division for some time and was actively involved in redesigning the Woolies stores.<br />

I took early retirement and started my own company called Plus One Solutions. The concept of selling one extra item to every<br />

customer was introduced by me to Woolies and that included introducing the “snake” tilling at the foods pay point. This concept<br />

has been adapted by many other companies and I am now in the process of introducing it to other retailers that I am presently<br />

consulting to.<br />

I have focused on the pharmaceutical industry and do talks about layout and<br />

display as well as merchandisingconcepts. I have listed below some of the<br />

concepts that I do with my company.<br />

Plus one offers the following to:-<br />

Independent Retailers Wholesalers Suppliers Chain Stores<br />

Do you want to reach a new level of relationship with your customer base?<br />

How can you increase sales and make better use of your floor space?<br />

PLUS <strong>ONE</strong> is a concept in Australia and South Africa, developed by Cliff<br />

Sossen. Cliff has a lifetime of international experience in retailing. He now<br />

offers you the opportunity to learn his techniques and tips to improve your<br />

retailing impact through· Training sessions for stores and management on<br />

effective ways to merchandise and increase sales through the front shop<br />

· In-field face to face work with the stores and management to demonstrate<br />

in-store changes that will increase the sales.<br />

Retailing is much more than a good product range; it’s about professionalism,<br />

service, layout and look.<br />

PLUS <strong>ONE</strong> adds value and delivers results by –<br />

Re-igniting the passion for shopkeeping<br />

Aligning all stakeholders to work for common goal of increased sales<br />

Providing you with the know how to “sell one extra item to every customer”.<br />

PLUS <strong>ONE</strong> is the catalyst for you to implement the principles and practices of<br />

successful merchandising.<br />

The whole family<br />

Evelyn & Cliff<br />

PLUS <strong>ONE</strong> is a series of 4 training modules that show your staff and sales reps how<br />

easy it is to –<br />

focus on your customer<br />

lay out your store for improved visibility and customer flow<br />

Increase sales<br />

Identify merchant “heroes”<br />

Create a retail environment of competition, fun & excitement.<br />

Delivering results by adding value to your business & your customer<br />

39

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!