Global Innovation - The Paul Merage School of Business - University ...

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INNOVATION fAPPLYING 10 experience INNOVATION MOST PEOPLE figure strategic innovation is launching next year’s model with a few more bells and whistles. But at the Merage School students are tackling problems with global implications — like poverty, global warming, school failure, childhood obesity and prison overcrowding. In the Topics in Strategic Innovation class taught by Professors Leonard Lane and “ Bysolvingaproblem of this magnitude, I realized that we can solve anything at my company using the same principles. And it will be a lot easier than overcoming poverty. ” Lynda Lawrence, students start with the basics: disruptive and incremental innovation, Blue Ocean Strategy which promotes a system- atic approach for “making competition irrelevant,” and a framework for Business Model innovation that involves a culture of ideas, plus the people, practices and partners thatcanmoveanideatoaprofitable reality. They study cases, including Cirque de Solei, Yellowtail Wine, 3M, Li & Fung, and P&G. They hear from experts in lively in-person interviews: Fritz Reichert, By John Gregory who invented the electronic cash register; Brad Maihack, VP of Finance, Innovation Processes at H-P; and Joel Moskowitz, founder and CEO of Ceradyne. They learn new techniques in hands-on workshops on brainstorming, sacred cow tipping, loosely coupled networks, sixdegree information sourcing, and the power of a story to create change.
Then each team selects a problem: one that has been resistant to old solutions and will take new ideas, approaches and networks to solve. Just to increase the degree of difficulty, each team must start with an existing organization, then apply new strategic approaches and innovative ideas to improve the outcome. Even though the teams choose tough problems, no shortcuts are allowed. Dealing with third-world poverty? Do it without using charity. Reducing greenhouse emissions? Don’t count on volunteers cutting back on their driving or flat screen TVs. The student solutions have to include designing a business enterprise that can make money, be scalable, and sustain them while making a difference in the problem area they select. And, they must demonstrate breakthrough, gamechanging thinking. Recently, two groups used technology to improve underperforming schools and address childhood obesity. They linked existing networks to make them more efficient. By building on hundreds of local nonprofits, these teams leveraged relationships already in place for manpower, improved grant writing, spread best practices, and eliminated redundancies. Another group focused on an aspect of third-world poverty and added micro-sourcing to existing micro-financing programs, so that a woman making 12 garments a month would have a market for her embroidered saris, and Bloomingdales, for example, would have a consistent supply from 100 small entrepreneurs. The prison overcrowding team added specialized facilities, job training, drug rehab and incentives to reduce recidivism, overall crime rates and inmate populations. The auto emissions group built stronger marketing muscle and new networks to sell more Tesla electric sports cars. One team expanded the use of solar power in California using new technology to release energy at INNOVATION TO GLOBAL SOCIAL ISSUES “ want to see in the ” Be the change you world. — Mahatma Gandhi night, a bond issue to pay for infrastructure and recommended incentives to encourage utilities to become eager players. So how does this translate to a more traditional business? According to one student, “By solving a problem of this magnitude, I realized that we can solve anything at my company using the same principles. And it will be a lot easier than overcoming poverty.” Another student commented, “I always loved the quotation from Mahatma Gandhi, ‘Be the change you want to see in the world’. Now I know that every single one of us has the power to change the world.” 11 Merage | 2008 – 2009
Page 1 and 2: Merage 2008/2009 Published by UC Ir
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Page 17 and 18: MBA Update: Looking to Stay Ahead?
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Page 21 and 22: & Alumni Go the Extra Mile by John
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Page 27 and 28: ENTREPRENEURS CHOOSE MERAGE by Shah
Page 29 and 30: Student Involvement Recent Merage g
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Page 45 and 46: Center News UC Irvine’s Business
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Page 55 and 56: COLLABORATION The Festival of the W
Page 57 and 58: Merage Alumni Network Event Calenda
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