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The Key to Customer Service

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Quiz: Creating Cus<strong>to</strong>mer Loyalty<br />

In order <strong>to</strong> create cus<strong>to</strong>mer loyalty, you should:<br />

Give them special discounts<br />

Deliver what you promise<br />

Constantly analyze their needs<br />

A survey done on why cus<strong>to</strong>mers don’t do repeat business with you is:<br />

<strong>The</strong>y found a better alternative<br />

<strong>The</strong>y have no personal relationship with you<br />

Failure <strong>to</strong> stay in <strong>to</strong>uch with them<br />

One of the biggest complaints that cus<strong>to</strong>mers have and why they leave<br />

without purchasing is:<br />

Price<br />

Too much industry/technical jargon<br />

Not listening <strong>to</strong> their concerns.<br />

If a cus<strong>to</strong>mer has a complaint about your product or service, you should:<br />

Remain calm and listen<br />

See if they have a receipt<br />

Solve the problem by finding out what they really want.<br />

If we don't have exactly what the cus<strong>to</strong>mer is looking for, you should:<br />

Suggest options and alternatives<br />

Tell them we don't have it<br />

Tell them we will order it if we can.<br />

In order <strong>to</strong> anticipate future needs of our cus<strong>to</strong>mers, we should:<br />

Send them promotional materials on our products<br />

Should send them a survey <strong>to</strong> find out what they want and need in<br />

the future<br />

Take them out <strong>to</strong> lunch on a regular basis<br />

In order <strong>to</strong> have excellent cus<strong>to</strong>mer service, we should:<br />

Meet their expectations<br />

Exceed their expectations<br />

Be timely and courteous.

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