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11DIFFERENTIATION - Department of Mathematics

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712 11 DIFFERENTIATION<br />

FIGURE 11.4<br />

After a spectacular rise, the sales begin to<br />

taper <strong>of</strong>f.<br />

Exploring with Technology<br />

Two years from the date <strong>of</strong> release, the sales are changing at the rate <strong>of</strong><br />

5(1 4)<br />

S(2) 3<br />

2 (4 1) 5 0.6<br />

That is, they are decreasing at the rate <strong>of</strong> $600,000 per year.<br />

The graph <strong>of</strong> the function S is shown in Figure 11.4.<br />

Millions <strong>of</strong> dollars<br />

3<br />

2<br />

1<br />

S (t)<br />

2 4 6<br />

Years<br />

8 10<br />

Refer to Example 6.<br />

1. Use a graphing utility to plot the graph <strong>of</strong> the function S using the viewing rectangle [0, 10] [0, 3].<br />

2. Use TRACE and ZOOM to determine the coordinates <strong>of</strong> the highest point on the graph <strong>of</strong> S in the interval<br />

[0, 10]. Interpret your results.<br />

EXAMPLE 7<br />

Group Discussion<br />

Suppose the revenue <strong>of</strong> a company is given by R(x) xp(x), where<br />

x is the number <strong>of</strong> units <strong>of</strong> the product sold at a unit price <strong>of</strong> p(x) dollars.<br />

1. Compute R(x) and explain, in words, the relationship between R(x)<br />

and p(x) and/or its derivative.<br />

2. What can you say about R(x) ifp(x) is constant? Is this expected?<br />

t<br />

<br />

When organic waste is dumped into a pond, the oxidation process that takes<br />

place reduces the pond’s oxygen content. However, given time, nature will<br />

restore the oxygen content to its natural level. Suppose the oxygen content t<br />

days after organic waste has been dumped into the pond is given by<br />

f(t) 100t2 10t 100<br />

t2 (0 t )<br />

20t 100<br />

percent <strong>of</strong> its normal level.

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