Understanding the Buyers and the Procurement Process - Alibaba

and verification by Alibaba.com and tend to be more trustworthy. Supplier should put more efforts on 3 rd party
verification and certification in order to be outstanding among other competitors.
Buyers usually spend 52% of time on searching and finding supplier during the whole international
procurement process.
------ Suppliers should try to optimize their company information in order to shorten the sales cycle. Your
Company Profiles appear on your Alibaba Company Websites and tell potential buyers your company name,
business type, the kinds of products/services you offer, and other background information. Buyers who visit
your Alibaba.com websites are evaluating you as potential trading partners, so your Company Profiles should
be complete, accurate and positively reflect the nature of your companies. Make your Company Profiles
more attractive so you can stand out from other suppliers. Some buyers expect more about product
innovation, design, and product certificate. You are suggested to list all of your certifications on your
Alibaba.com website to attract your potential buyers.
50.9% of buyers expected to carry out business procurement on Alibaba.com, but almost 90% of them
prefer to search instead of posting request.
------ It’s important for suppliers to maximize exposure and get higher ranking. Product quality and product
material are the general factors that all buyers concern. List more information of your products will help you to
win more business opportunities. Product Details are the standardized product features and parameters. It can
help your potential buyers searching your products quickly. Filling up complete product details can also help
you to get a higher listing ranking. Information such as payment term, shipping terms and supply ability should
be completed as much as possible.
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