Titel-Trader 2.2009.indd - Agritechnica Trader

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More than 2150 registered exhibitors with 300,000 visitors expected New: Water and Soil show China moves towards mechanisation Agrimarkets 2010 International conference topics Young farmers of the world gather Nine national pavilions this year – a record number Solutions for the future The world’s largest machinery show returns to Hanover – Growth in core product groups and new exhibition layout This year, an expansion in the core product groups such as tractors, harvesters and soil preparation has resulted in a larger exhibition area. Two new halls have been added to create a new exhibition structure that further improves visitor fl ow and enhances show-planning prior to the exhibition. With this new structure, visitors can orientate themselves better based on the thematic segments. From the exhibitor’s stand-point, product presentation is improved and visitor traffi c better managed as the new layout allows for a better fl ow of visitors across the exhibition grounds. Since the core product groups have been further expanded, tractors and harvesters are now in halls 3, 4, 5, 9 as well as hall 13. A centre for new forage techniques can be found in hall 27. This hall has direct access to two entry points and parking areas. Besides the many innovations from the exhibitors and the strong visitor profi le, the improved show layout that allows participants to move about more effi ciently and plan their visit more effectively is a further improvement of Agritechnica. International exhibitors and 300 innovations There will be over 2150 exhibitors from 45 countries this year, similar to levels reached two years ago. Also for the fi rst time, the number of foreign exhibitors this year has exceeded the 1000 mark. With over 500 new exhibitors, many from several new countries, this year’s show promises to be even more international than the last. Agritechnica 2009 is proving to be just as popular with the industry as the last edition in 2007. Some 300,000 visitors are expected over the 7-day show in Hanover. Visitors can expect more with two new halls (25 and 26), bringing the total to 18, and a new structure at the show grounds that will make a visit to Agritechnica 2009 even more effi cient. Agritechnica’s innovations awards scheme will once again see over 300 exciting innovations presented to an independent and international panel of judges as companies vie for the coveted DLG gold and silver medals. Coming together in challenging times Despite setbacks in the world economy and agri-market, Agritechnica remains the world’s foremost meeting place for manufacturers of agricultural machinery. Exhibitor numbers this year have held steady – registrations have reached the level photos: globe: fotolia.com
of the last show in 2007. Leading names in the agricultural machinery sector will be at Agritechnica 2009, and visitors can expect once more new innovations and product developments to be unveiled here. In a challenging economic climate, the need for continuous innovation and information exchange becomes even more critical; hence the importance of Agritechnica, which serves as a global platform facilitating this interaction. “Farmers fl ood to Agritechnica because they know it’s the only event which can provide a complete overview of the world-wide machinery market. It is also the leading venue where new technology is launched,” says Dr. Jochen Köckler, managing director of DLG’s exhibitions department. Well established as the meeting place for the global agricultural machinery industry, Agritechnica is also synonymous with new innovations and product debuts. For years now, manufacturers of agri-machinery and equipment have timed their innovation cycles to coincide with Agritechnica, so as to present their latest and best to a global market. This has proven to be a huge attraction for the business farming community in Europe and the world over. As a result, the Exhibitors from different countries (selection): 274 1159 81 75 65 66 39 35 54 34 33 33 28 show sees a high quality of visitors each year who are drawn to Agritechnica’s strong focus and unmatched reputation as a showcase for agrimachinery. The international show Agritechnica will be held in 18 halls of ground-level space at the world’s largest exhibition grounds in Hanover. Over 46 percent of the exhibitors come from outside Germany. The largest contingents among the 1000 foreign participants who have booked stands so far are as follows: Strong increases are particularly noted from France, Turkey, China, Canada, Argentina and India. High foreign participation is a good indication that the world of agribusiness and agrimachinery is moving towards a global orientation. Such a platform benefi ts manufacturers by allowing them to tap into and develop new markets. More international pavilions than ever A total of nine pavilions from seven countries is a record that refl ects Agritechnica’s inter- 2020 national focus. The following countries have organised pavilions: Argentina, Brazil, Canada with three pavilions, China, France (Picardie), Pakistan and the US. In addition, exhibitors from three agricultural countries, Finland, Spain and Turkey, will participate this year again with fi - nancial grants from their home countries. International Visitor’s Lounge This Lounge in hall 17 stand B36 caters to the needs of foreign visitors. Interpreter and translation services are available here, as are internet access and meeting areas conducive for business discussions. DLG’s clubs are represented and a general prayer room is also available. DLG stands The DLG stands are located in hall 17. Stand B28 is the meeting place and information forum for all DLG members and visitors seeking technical knowledge. This is where the current Continues on page 8 2009 | 2 | TRADER 7
Page 1 and 2: AGRITECHNICA TRADER The Magazine fo
Page 3 and 4: fotolia.com The world of agri-machi
Page 5: THE BALER AND WRAPPER SPECIALISTS V
Page 9 and 10: New stand location: Hall 13, by Wes
Page 11 and 12: Ministerien/Verbände/Organisatione
Page 13 and 14: DLG Stand Meeting the DLG family DL
Page 15 and 16: Premiere Club of Bologna goes to Ag
Page 17 and 18: Career Prospects Young farmers gath
Page 19 and 20: Fotos: aboutpixel.de/jaques kohler,
Page 21 and 22: WE’RE FARMERS. THE FUTURE IS OURS
Page 23 and 24: equipment with larger and more inte
Page 25 and 26: AGRITECHNICA 2009 - HALL 27 · STAN
Page 27 and 28: Company development - a comparison
Page 29 and 30: NEW T7OOO AUTO COMMAND TAKE CONTROL
Page 31 and 32: works in Metz when he bought a new
Page 33 and 34: The boogie aggregate with four whee
Page 35 and 36: ath soiling displays and waste bin
Page 37 and 38: has almost tripled. “We also lear
Page 39 and 40: system used in the automotive trade
Page 41 and 42: We cultivate personal relationships
Page 43 and 44: save weight”, explains Negrisolo.
Page 45 and 46: The world’s fi rst cross-manufact
Page 47 and 48: Kverneland Group Hall 5, Stand E38
Page 49 and 50: FULL LINE MAXIMUM EFFICIENCY.COME A

Titel-Trader 2.2009.indd - Agritechnica Trader

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