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Retail revolution
Lexus will establish 11
new dealers by 2010 as
part of $230m upgrade
By MARTON PETTENDY
AUSTRALIAN Lexus dealers will invest
some $230 million in new and upgraded retail
facilities over the next four years to drive the
next stage of sales growth for the ambitious
Japanese luxury brand.
Eleven new outlets by 2010 will represent
the fi rst half of the extensive growth plan,
beginning with a new dealership at Wodonga,
Victoria, that will follow the same ‘blueprint’
established by Australia’s fi rst Lexus outlet
to be modelled on the new-look model from
Japan – the refurbished Lexus of Perth facility
that opened late last month.
As GoAuto reported back in October, Lexus
Australia plans to almost double the number of
dealers it currently has (22) to 40, but that will
now happen earlier than expected – by 2012.
“Over the next two years, Lexus will add 11
dealers to its network,” said Lexus Australia
chief executive John Roca at this month’s
LX570 launch. “The fi rst of these will be in
Wodonga, in regional Victoria.
“The signifi cance of this step is that Lexus
will begin to expand its footstep regionally
and across Australia. Lexus will concentrate
on regional areas that offer high proportions
of wealth and strategically increase the overall
BRUCE LYNTON. BMW since 1974.
BMW WARRANTY ADMINISTRATOR
Bruce Lynton, Australia’s longest serving BMW dealer, currently has an opportunity
For a BMW Warranty Administrator with previous experience within the Prestige/
Luxury Automotive industry to join their elite team of professionals.
In this role you will dedicate your skills and abilities to:
• Control and maintain all warranty work.
• Support the Service Advisors to facilitate the processing of customer’s vehicles
through the Service Department.
This is a unique opportunity to join a team of customer focused, results driven
people who take pride in being among the very best in their industry.
Don’t miss out on this role, apply now!
To apply for this position please send your resume and cover letter to:
Anthony Alafaci
Bruce Lynton
PO Box 430, Southport QLD 4215
anthony.alafaci@brucelynton.com
Bruce Lynton
82-84 Nerang Street, Southport QLD 4215
www.brucelynton.com
service reach for our customers. And this is
signifi cant not just for our SUV owners, but all
of our Lexus customers.
“Furthermore, we’ve just begun a complete
refresh of our corporate identity with all
dealerships undergoing facility upgrades to
bring it into line with our global partners – or
Japanese model, if you like – the fi rst of which
(was) Lexus of Perth.
“This, coupled with our long-term plan to
bring our dealership network to 40 dealerships
by 2012 and forthcoming product, will see Lexus
continue to be a sales success in Australia.
“In fact, this commitment will see Lexus
spend in the order of $230 million over the
next four years on facilities and dealerships,
providing Lexus with a strong backbone to
support our hefty sales goal,” said Mr Roca.
Toyota’s premium vehicle division remains
comfortably ahead of Volkswagen’s equally
determined Audi marque in the local luxury-
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A PRIL 16, 2008 Page 18
Bruce Lynton has been established on the Gold
Coast since 1974 and is Australia’s longest serving
BMW dealer.
In February 2008 Bruce Lynton was awarded the 2007
BMW Dealer Trophy.
This is your opportunity to join an award winning,
dynamic team.
STOCK CONTROLLER
Bruce Lynton also has an excellent opportunity for an experienced Stock Controller
to support our busy sales teams.
In this diverse role you will assist Sales Managers to complete documentation for
vehicle sales, maintain successful relationships with vehicle manufacturers, liaise
with other dealers to acquire vehicles, maintain accurate vehicle stock levels, and
arrange vehicle transport whilst also providing general administrative support.
Previous experience in a similar role, excellent communication and customer service
skills, profi ciency with Microsoft Programs, an interest in the automotive industry
and experience with Reynolds & Reynolds are essential criteria for this position.
To apply for this position, please send your resume and cover letter to:
Bruce Keown
Bruce Lynton
PO Box 430, Southport QLD 4215
bruce.keown@brucelynton.com
Lexus of Perth
car stakes, but well behind Mercedes-Benz and
BMW.
Lexus sales have grown by about 1000 sales
annually for the past four years in Australia and
in 2007 it sold 8200 vehicles. Despite being into
the last year of its model life, sales of the current
RX were 15.7 per cent up on 2006 levels, while
the new IS medium sedan has surpassed the RX
as Lexus’ most popular model, attracting 4096
customers in 2007 (up 21.2 per cent).
Globally, parent compact Toyota says that
with about 850,000 sales this year (25 per cent
up on 2007, when it sold 680,000 vehicles),
Lexus’ total sales volume will approach that of
its German contemporaries.
“In the next two to three years Lexus will
sell more than a million vehicles per annum,
which will bring us the economies of scale and
the ability to develop even more technology,
Mr Roca told GoAuto.
IS-F to match C63 – next page
Bruce Lynton