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John Mellor's GoAuto news Custom Fleet Part of GE Commercial Finance SUBSCRIBE FREE: www.mellor.net Looking to refresh your career? Custom Fleet is part of GE Commercial Finance, one of the world’s leading automotive financial services and fleet management companies, supporting a fleet in excess of 1.5 million vehicles in 22 countries. Custom Fleet is experiencing rapid growth and as a direct result we are seeking talented people interested in new opportunities in the Fleet Leasing and Management industry. Below are just some of the exciting employment opportunities at Custom Fleet within our Novated team based in North Ryde, NSW. A PRIL 16, 2008 Page 4 Motor show showdown Research reveals new data about show-goers as AIMS non-attendance mounts EXCLUSIVE By MARTON PETTENDY and JAMES STANFORD NEW research obtained exclusively by GoAuto has highlighted the similarities, rather than the differences, between Sydney and Melbourne motor show-goers. The latest Roy Morgan Research study, which is due to be released this week, shows that the Melbourne International Motor Show (MIMS) has a strong infl uence on sales outcomes in higher-income brackets in particular, adding fuel to the debate over whether car companies can afford to boycott either it or the Australian International Motor Show (AIMS) in Sydney. The Morgan survey results revealed striking similarities in the quality of attendees at both last year’s Sydney motor show and this year’s Melbourne show, in terms of the number that intended to purchase a new vehicle, their income levels and their reason for attending the show. According to Roy Morgan Research, the 2008 MIMS “showed little difference from the 2007 Sydney show in the potential value of attendees for participating manufacturers”. In terms of the proportion of those that intended to buy a new vehicle in the next four years, the survey revealed both Sydney and Melbourne show-goers to be well above the 13 per cent of general population that does so, at 53 and 50 per cent respectively. Similarly, 26 per cent of Sydney show attendees said they planned to buy a new car within the next 12 months, compared to 21 per cent of Melbourne show-goers and just four per cent of all Australians. Sydney was also slightly ahead of Melbourne when it came to show attendees who were fulltime workers with an income of more than $70,000 per annum, at 42 and 44 per cent respectively (versus 21 per cent for the general population). However, 42 per cent of MIMS attendees said they attended the show because they were “looking at which car to buy”, compared to 36 per cent of AIMS goers. “There is continuing evidence that the Holden Coupe 60 automotive brand perceptions of these key consumers are directly infl uenced by attendance at motor shows,” said Roy Morgan Research consultant Sak Ryopponen. “In Melbourne, 30 per cent of respondents prior to attending identifi ed that “one brand is the best”, but clearly their views were broadened during the show as only six per cent agreed with the comment after attending the show. “The same numbers in Sydney were 15 per cent, down to seven per cent. One could argue that if participation in the shows does nothing else but put your brand on the consideration list, it has done its job. “When you also consider that for both shows, 59 per cent said they didn’t attend last year, the ability to have fresh, meaningful impact on welltargeted consumers by putting some thought and effort into a show stand would seem to be a well-considered marketing strategy.” Continued next page • Customer Service Officers (Job #814338) In this role you will play a key support role within the Novated team. You will be responsible for providing sound administrative assistance to the team ensuring that service level agreements are achieved. • Custom Service Executives (Job #814342) In this role you will be responsible for retention, penetration and growth of the Novated portfolio through superior customer service. • Sales Executive (Job #814343) In this role you will be responsible for growth of the Novated portfolio through proactively selling the Novated lease product to prospect drivers/employees. If you have the relevant skills and experience for any of these roles within Custom Fleet, or if you are interested in a career with GE please go to www.gecareers.com
John Mellor's GoAuto news Motor show showdown Continued from previous page The latest motor show research comes at a time when more than a dozen key automotive brands have indicated they will not be represented at this year’s Sydney motor show, led most notably by Mercedes-Benz which also chose not to attend the 2007 Melbourne show. In an increasing trend, Mercedes believes it can more effectively target potential customers by holding exclusive interactive events, such as last month’s AMG event at Bathurst’s Mount Panorama circuit, which was hired out for an unprecedented four days to launch the new C63 AMG sedan at a reported cost of more than $4 million. “At this point we think we can spend the money more wisely,” said senior manager for corporate communications at Mercedes-Benz Australia/Pacifi c David McCarthy. “It’s important to connect one on one with our customers. Motor shows are very expensive, but other importers who are perhaps less premium may have a different perspective,” he said, adding that it received widespread positive feedback from its Bathurst event, at which it directly sold at least three cars. Mr McCarthy reiterated Mercedes-Benz’s call for MIMS organiser, the Victorian Automotive Chamber of Commerce (VACC), 60% 50% 40% 30% 20% 10% 0% Population Sydney Motor Show Audience Melbourne Motor Show Audience Income $70K+ (% Full-time workers) 21% 44% 42% and AIMS organiser, the Federal Chamber of Automotive Industries (FCAI), to work together present bi-annual alternating events. “It is our fi rm belief that there should be one motor show rotating between Sydney and Melbourne, and we encourage the FCAI and VACC to do everything they can to make that happen,” he said. GoAuto understands the average motor show stand costs in excess of $1 million to exhibit, but sources indicate that if Mercedes was to spend that amount, less than 12 per cent would go to event organisers – so it is not the fees but the cost of the displays themselves that are prohibitive. Mercedes will not be the only premium brand to be absent from Darling Harbour this year, with at least 13 brands expected to pull out despite calls from the FCAI for them to reconsider. They include BMW, which has echoed Intend to buy a new car within one year 4% 26% 21% Product Communications Manager. 21% 44% 42% SUBSCRIBE FREE: www.mellor.net Intend to buy a new car within four years 13% 53% 50% A PRIL 16, 2008 Page 5 Went to motor show to ‘Look at which car to buy’ Mercedes’ call for a single annual event. “Our preference is that one show be held each year, in the middle of the year, alternating between Melbourne and Sydney, but obviously that is not going to happen at the moment,” said spokesman Toni Andreevski. “There is still a place for the traditional motor show, but we are becoming more sophisticated in communicating with our customers,” he said, adding that BMW is currently conducting “Fascination3” drive days, at which it runs potential and existing customers through its range of 3 Series models. Audi, which is renowned for staging some of the most spectacular motor show presentations, is yet to decide, while former Ford group luxury brands Jaguar, Aston martin and Land Rover have confi rmed their Sydney non-attendance. FULL STORY: CLICK HERE Passion and drive to be the best are hallmarks of the BMW Group, a technical pioneer and innovation leader in the global automotive industry. In Australia, BMW’s success as a leader in the luxury car market is derived from the professional strength, agility and passion of its employees. If you want to join this dynamic team, an exciting opportunity exists for a Product Communications Manager, within the Corporate Communications team. The Product Communications Manager is responsible for developing and implementing a product media communications strategy resulting in positive media coverage for BMW Group Australia, including the BMW and MINI brands. Key tasks include developing product media launch concepts and all product communications targeting media as well as handling product-related media enquiries. The Product Communications Manager is also responsible for maximising editorial opportunities arising from the BMW and MINI press fleet with the assistance of the Press Fleet Coordinator. This position reports directly to the PR & Corporate Communications Manager and is located at our head office in Mulgrave, Victoria. A brief outline of the tasks involved is as follows: • Develop and implement product communications strategy. • Write product related media releases, press kits, speeches. • Develop concepts for new product launches, including drive routes. • Coordinate product photography for distribution to media. • Handle product-related media enquiries. • Analyse media coverage and monitor competitor media activities. • Maximise editorial opportunities arising from the press fleet. • Brief external agencies as required. • Ensure all product related information is up to date on relevant BMW websites. The successful applicant will have excellent communication and interpersonal skills and be ideally tertiary qualified in PR or Marketing. An understanding and working knowledge of PR and a proven track record with media relations is essential. Strong writing ability and knowledge or interest of the automotive industry is a pre-requisite of this position as is the ability to develop communication concepts and implement successfully. Experience in the automotive industry is highly desirable. The successful applicant will be able to demonstrate flexibility, creativity and commitment. Applications will be treated with strict confidence and are directed to: http:// www.onetest.com.au/bmw/ap18677 4% 26% 21% 13% 53% 50% 36% 36% 42% 42%
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