Business Report - Shiseido group website

publicize them, while continuing to promote official recognition 5 and to lobby
government agencies in various countries.
Concurrently, we will create a framework for providing value-driven products
without the use of animal testing by incorporating potential customer needs in R&D
through the development of synergies from combinations of existing medicinal agents
and value proposals that combine three elements: the functional value of medicinal
effectiveness, the value of brand narrative and other information, and user experience.
[Translation: AGM 2012]
***
In 2012, Shiseido is celebrating its establishment in Ginza, Tokyo 140 years ago in 1872. Shiseido
is grateful to its shareholders and other stakeholders for their sustained support for its business
activities, and we will be counting on the continued support of our valued shareholders for our
future initiatives.
Note 5. Official recognition: Approval of alternatives to animal testing as formal testing methods in national
and regional legal frameworks.
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