Business Report - Shiseido group website

Sales in the Frontier Science Division decreased compared with the previous fiscal year
due to the discontinuation of sales of certain medical-use pharmaceuticals that were not
very profitable. However, sales were solid in Japan for bio-hyaluronic acid, a raw material
for cosmetics and pharmaceuticals, and sales of Navision, a line of cosmetics created from
beauty therapy research for medical institutions, also increased. In addition, a newly
launched extension of the 2e line of hypoallergenic cosmetics for medical institutions, 2e
Baby Plus for infants and children, was well received.
3) CSR Activities
The Shiseido Group sees CSR as all corporate activities that put its corporate philosophy
(Our Mission, Values and Way) into action. Aiming to realize a sustainable society through
dialogue and cooperation with stakeholders, 3 we promote management that contributes to
people's beauty and health by developing activities that address social issues and meet
expectations.
In the fiscal year ended March 31, 2012, we employed CSR Actions to identify issues
through an internal survey. Based on the issues clarified through this process, the CSR
Committee reviewed the Great East Japan Earthquake, revised the business continuation
plan, and set policies for disclosing CSR-related information. Environmental activities
included using sugar cane-based polyethylene for SUPER MiLD product containers under
the Shiseido Earth Care Project, an environmental initiative involving all Shiseido Group
employees throughout the world. This was the first time Shiseido has used this type of
plastic in Japan for cosmetics and household products. In addition, employee volunteers
initiated camellia tree-planting and forest conservation activities in the Goto Islands in
Nagasaki Prefecture, where the camellia oil used in TSUBAKI is produced. Overseas,
Shiseido continued to implement environmental activities, including the operation of wind
power facilities at Zotos International, Inc.’s Geneva Plant in the United States and ongoing
tree-planting activities in Lanzhou, Gansu Province, China.
SUPER MiLD containers that use
sugar cane-based polyethylene
Note 3. Stakeholder: This term refers to everyone with an interest in a company. The Shiseido
Group categorizes stakeholders into five groups: consumers, business partners, shareholders,
employees, and society and the Earth
[Translation: AGM 2012]
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Camellia tree afforestation and preservation
activities in the Goto Islands, Nagasaki Prefecture