Business Report - Shiseido group website

Clause 2 above means an officer such as certified public accountants belonging to audit corporation
or accounting firm, lawyer (including so as to call associates) belonging to law firm, director and
supervisor belonging to a judicial foundation, incorporated association, incorporated school and
other artificial persons (collectively “Various Artificial Person”) In the event that an organization to
which a person belongs is not any of audit corporation, accounting firm, law firm and Various
Artificial Person, a person who is deemed objectively and reasonably important equivalent to the
persons stated above in this note by the organization.
viii. An “office of an executive person, external director, corporate auditor or the position equivalent
thereto” includes the positions such as “Counselor”, “Advisor”, etc. assumed by retired director,
retired corporate auditor, retired executive officer or retired corporate officer enabling them to give
advice to the Company, in addition to an executive person defined in Note ii above, non-executive
director (including external director), and corporate auditor (including external corporate auditor).
ix. The “office of director or person in the position equivalent thereto” includes the positions such as
“Counselor”, “Advisor”, etc. assumed by retired director, retired councilor or retired supervisor
enabling them to give advice to the subject organization, in addition to director, councilor or
supervisor.
8.Approach toward CSR
The Shiseido Group understands that CSR encompasses the entire range of corporate
activities conducted toward implementing its corporate philosophy basic approach is outlined
below. The conduct required of Group employees when working with each type of
stakeholder is set out in “Our Way” of Shiseido’s Corporate Philosophy of “Our Mission,
Values and Way.” Thus Shiseido’s CSR is be said to be “Our Way” put into practice.
Additionally, CSR activities have been divided into “Fundamental CSR,” which comprise
activities to minimize risks and protect corporate value, including compliance with laws and
the timely promotion of matters relating to the Company as a going concern; and “Unique
Shiseido CSR, which comprise activities to enhance corporate value and encourage corporate
growth. “Unique Shiseido CSR” also includes proposing new types of beauty and fulfilling
lifestyles and various social contribution activities. The Company has focused its contribution
activities in the three domains of “Women / Cosmetics (Beauty),” “Culture,” and the
“Environment,” which are areas in which the expectations from society are the highest as well
as being areas in which the Company is able to leverage its strengths. Going forward, the
Company will focus on these domains on the belief that discovering and detecting the social
needs of people both in Japan and around the world and providing products and services that
answer to such needs will ultimately lead to the strengthening of the Company’s competitive
edge and sustainable development. New businesses such as “beauty services geared toward the
elderly” are examples of such undertakings.
Approach toward CSR
We aim to realize a sustainable society through dialogue and
cooperation with stakeholders while also promoting management
that contributes to the creation of people’s beauty and health by
developing activities that address social issues and meet
expectations.
[Translation: AGM 2012]
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