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Link - IOM Publications - International Organization for Migration

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as well as promote a positive image of Egyptian culture. The<br />

importance of migrant communities in creating opportunities <strong>for</strong><br />

daily interactions and in<strong>for</strong>mal encounters between migrants and<br />

host communities is also extremely important <strong>for</strong> the success of<br />

integration.<br />

44<br />

The Role of the Private Sector<br />

The private sector has an important role to play in the<br />

implementation of integration policy. With respect to the legal<br />

dimension of integration, private sector employers are obligated<br />

to observe workers’ rights and fair labour standards, which help<br />

protect migrants. By committing to non-discriminatory practices<br />

in recruitment, businesses can give migrants an equal chance in<br />

the labour market and assist in integrating migrants in community<br />

at large through workplace interactions. Businesses also have a<br />

role in openly acknowledging the value of <strong>for</strong>eign labour and the<br />

vital contribution skilled and unskilled migrants make to many<br />

sectors of the economy, thereby improving the public perception<br />

of migrants.<br />

Many private companies operate internationally, with a large<br />

percentage of their employees working in locations other than<br />

their home countries. The work<strong>for</strong>ce at Proctor & Gamble (P&G) in<br />

Geneva, <strong>for</strong> instance, encompasses 65 different nationalities. like<br />

many multinational enterprises, P&G does not just move workers<br />

around the world, but entire families. In order to maximize<br />

the productivity of its work<strong>for</strong>ce and minimize the number of<br />

overseas assignments that are truncated <strong>for</strong> personal reasons,<br />

the company has implemented an integration programme <strong>for</strong> its<br />

employees and their families. P&G has numerous initiatives in<br />

place to help its staff and their families feel com<strong>for</strong>table and at<br />

ease in their new country. In Geneva, these include French lessons,<br />

spouse career assistance, and support in identifying housing and<br />

schooling opportunities <strong>for</strong> children. The employees and their<br />

families are permitted to decide which elements of the integration<br />

support offered by P&G they will take advantage of, and not all<br />

employees choose to take advantage of all aspects. It was noted by<br />

some participants that because the company strives to maintain

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