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74 <strong>The</strong> awards<br />
and the award goes to…<br />
Belgium is a notoriously fi ckle environment for entrepreneurs<br />
and their start-ups. Red tape bureaucracy, two-party politics<br />
and an adverse perception to risk-taking means that, most<br />
often that not, a good and sound idea is fl attened before even<br />
making it to business plan stage. But, underneath the rumble<br />
of an economy held back by its structural shortcomings,<br />
a new generation of entrepreneurs is marching on, unab<strong>as</strong>hed<br />
and unrepentant, bringing its ide<strong>as</strong> to market in ever more<br />
innovative ways. Bringing together our in-house team of<br />
editors, designers and web developers, we handpick the most<br />
promising Belgian start-ups of the year.<br />
Writer Nichol<strong>as</strong> Lewis<br />
Photographer Pauline Miko<br />
With additional research by Charline Stoelzaed<br />
<strong>The</strong> judges<br />
(from left to right)<br />
Geoffroy Delobel<br />
Founded Central Design studio to think<br />
of more effi cient and e<strong>as</strong>ier ways to use<br />
websites and applications. Otherwise enjoys<br />
baking, cooking, playing and listening.<br />
Nichol<strong>as</strong> Lewis<br />
Founder and editor in chief of <strong>The</strong> <strong>Word</strong><br />
<strong>Magazine</strong>. Not exactly a technology buff but<br />
defi nitely a start-up fi end.<br />
Damien Aresta<br />
Graphic Design + Everything Else at PLMD.<br />
Professor at ERG in Brussels. Co-Founder<br />
of the Jaune Orange Collective in Liège.<br />
Dancing to electro-pop like a robot from 1984.<br />
Pierre Smeets<br />
Co-Founder of PLMD.<br />
When it comes to gl<strong>as</strong>ses and typography<br />
size does matter.
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