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5.<br />
For informative entertainment:<br />
Start-up.com<br />
Ever since they were fifteen, Kaleil and Tom have had their sights<br />
set on becoming filthy rich by starting a dotcom. <strong>The</strong>y’ll quickly<br />
realise though that it isn’t <strong>as</strong> simple <strong>as</strong> it sounds, <strong>as</strong> their idea<br />
– GovWorks . com, a website that allows people to do business with<br />
government – gets put to the test by uncommitted partners, demanding<br />
families, ruthless competitors and an unforgiving equity market.<br />
What’s more, with all the focus put on intellectual capital, the onus<br />
is on the founders – <strong>as</strong> opposed to technology – to make things work.<br />
<strong>The</strong> documentary, directed by Chris Hegedus, Jehane Noujaim, charts<br />
the rise and fall of this cl<strong>as</strong>sic dotcom, and makes for incredible useful<br />
watching for budding entrepreneurs <strong>as</strong> to the pitfalls to avoid.<br />
Available from amazon.com<br />
3.<br />
For inspiration and motivation:<br />
Wired<br />
With recent cover features such <strong>as</strong> ‘How David Karp stumbld on to<br />
Tumblr’ and ‘Why Jeff Bezos owns the internet’, Wired magazine<br />
(repeatedly voted digital magazine of the year) is the title that everyone<br />
from entrepreneurs to venture capitalists reads. That being said, the<br />
magazine, which recently ran a story on a subversive French collective<br />
(UX) restoring forgotten parts of Paris’ underground artefacts, extends<br />
its dominance of the geeky digital world by speaking to a larger audience<br />
of the curious and interested. With both UK and US editions, its<br />
blend of big money-talk, ide<strong>as</strong>, technology, culture and gadget consumerism,<br />
makes for a truly unique read.<br />
Wired UK (£24 for 12 issues).<br />
wired.co.uk<br />
<strong>The</strong> start-up special<br />
4.<br />
For food and facility:<br />
pot noodles<br />
When preparing investor presentations is the only thing on your mind,<br />
chances are cooking is, at best, seen <strong>as</strong> a necessary evil and, at worse,<br />
considered an utter w<strong>as</strong>te of time. What’s more, once you’ve gone<br />
through your local pizza joint’s entire menu and your lovely neighbours<br />
make it clear they’re growing tired of you cr<strong>as</strong>hing their family<br />
dinners, your l<strong>as</strong>t resort is the pot noodle. <strong>The</strong> saviour to a generation<br />
of kitchen-useless students, Aiki Noodles’ pot noodles have graduated<br />
to the dim-lit b<strong>as</strong>ements of entrepreneurs. Think about it. All you need<br />
is a kettle, an electrical socket, some running water (doesn’t even need<br />
to be hot, saving you precious dough on utility bills) and you’re set.<br />
And you won’t even need to do the dishes after. Priceless.<br />
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