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76 The awards
1.
Kodesk
Encourages offi ce space owners to provide
unused space to individuals in need of a
temporary place to work.
kodesk.com
1.
Twitspark
The brainchild of 23-year-old wiz-kid Davy
Kestens, Twitspark’s the solution multinationals’
customer relationship managers have
been waiting for. Using Twitter to effi ciently
coordinate companies’ customer service,
the six-month old start-up allows the likes of
Volkswagen to avoid missing important (read
damning) Tweets whilst also enabling them to
follow-up on these in order to better manage
their online reputations. Twitspark’s genius
lies in the real-time possibilities of reacting
to a dissatisfi ed or disgruntled customer’s
140 character-long complaints at the click of
a mouse. When most Twitter tools are mere
marketing-based initiatives that are entirely
devoid of any integration capability within
existing structures, Twitspark doesn’t aim to
add to the corporate layer, but be part of it.
Expect its client list to double in size in 2012.
twitspark.com
ruNNerS-up
2.
2houses
Offers help to separated parents concerning
the communication and the organisation
regarding their children.
2houses.com
2.
WooRank
Google Analytics and Facebook Insights are
all well and fi ne, but they remain common
denominators that don’t necessarily give you
an edge over the competition. WooRank,
on the other hand, goes a little bit further
than mere analytics. A fully automated SEO
analysis tool that whips up a basic report and
scores your website out of a 100 in less than
fi ve seconds, it strengths lie in its consulting
approach to analytics provision. Take for
example its personalised tips to improve the
website or, our favourite, the possibility to
purchase a white paper, customisable at will,
that can then be used as an effective sales
tool. Some glitches here and there though
(our location was listed as London’s glittering
Islington and we apparently have over 13,000
Twitter followers – wrong Word Magazine
folks) but nothing that can’t be fi xed with
some tweaks to the algorithm.
woorank.com
buSiNeSS To buSiNeSS
3.
Kickoff
A collaboration Mac application for small
teams working on the same project.
kickoffapp.com
3.
Paycento
Facilitating online payment remains a huge
issue for digital content providers – and a
potential goldmine for whoever comes up
with the right balance. And, with its system
that allows users to pay casually small
amounts for digital content by using their
social network identity, we believe Paycento
may be on to something. Enabling users to
pay with Twitter, Facebook and soon even
with Linkedin, the upstart (which is still currently
at beta stage) combines real and virtual
currencies to give control back to content providers,
putting them back in charge of their
pricing policies. Paypal, Visa and Mastercard
are yesterday’s payment megastars. The future
lies in fast and fl awless payment systems,
and Paycento’s upper hand on the industry is
undeniable. Legal hurdles to internationalisation
do exist though, but nothing a well-paid
team of lawyers won’t get around.
paycento.com
Visit thewordmagazine.be/life/TheAwards for a
complete shortlist, as well as an explanation of the selection
criteria used.