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VIERA (1P)

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Colour Reproduction Geared to HD Standards<br />

Faithful Colour Reproduction<br />

Digital high-definition TV broadcast transmissions are<br />

based on a set of specifications called the HDTV<br />

Standard*. <strong>VIERA</strong> reproduces 100% of the colour range<br />

specified in this standard.<br />

<strong>VIERA</strong> reproduces images from digital HD broadcasts<br />

in their true original colour, with minimal colour shift.<br />

* Name of standard: ITU-R BT.709<br />

LCD PDP<br />

Picture appears reddish and lacks blue tone. Faithful to broadcasting signals<br />

Self-Emitting System Provides a Stable Colour Appearance,<br />

Even When the Screen Is Viewed from an Angle<br />

Beautiful Images from Any Angle<br />

When you view an LCD from an angle, you'll notice that the skin<br />

tones appear whitish. But with <strong>VIERA</strong> plasma display panel,<br />

colours look virtually just as good from a sharp angle as they do<br />

from directly in front.<br />

LCD PDP<br />

Comparison of Colour Reproduction<br />

Capabilities<br />

Picture appears whitish. Picture remains beautiful.<br />

v´<br />

HDTV Standards (Broadcasting Standards)<br />

Other Full-HD LCD <strong>VIERA</strong> PDP [Full-HD/HD]<br />

u´<br />

Other Functions for High Picture Quality<br />

Effective Colour Correction without Affecting Colour Balance<br />

Advanced 3D Colour Management<br />

This system controls multiple colours at the same time without<br />

affecting neighboring colours.<br />

By independently adjusting the colour hue, density and brightness,<br />

it brings out the full beauty and richness of every image.<br />

Conventional<br />

Smooth Images - No Jagged Edges<br />

Sub-Pixel Controller<br />

This system corrects the image contours<br />

by adjusting each R, G and B dot, so it<br />

delivers smooth contour lines even at<br />

diagonal sections, where jagged lines are<br />

normally conspicuous on a large screen.<br />

Clear Blue<br />

Vivid Red<br />

Clear Green<br />

No Correction<br />

Each three RGB dots are<br />

processed as one pixel.<br />

No correction Correction<br />

Advanced 3D Colour Management<br />

Sub-pixel<br />

Controller<br />

Pixel unit Dot unit<br />

Individual processing of<br />

each of the RGB dots<br />

improves resolution and<br />

image sharpness.<br />

11

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