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VIERA (1P)

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<strong>VIERA</strong> ECOLOGY<br />

Making Products More Easily Recyclable<br />

Lead-Free Products<br />

All <strong>VIERA</strong> plasma display panels are lead-free. This reduces the impact<br />

on the environment when recycling or disposing of them in the future.<br />

Big Screen with Energy-Saving Design<br />

High-Efficiency Operation<br />

With a plasma display panel, power consumption varies with the brightness of the displayed<br />

image. <strong>VIERA</strong> incorporates circuitry designed to use electrical power efficiently, according to<br />

the scene. This helps minimize power consumption and reduce your electric bills. Panasonic's<br />

care for the environment extends to manufacturing as well. For example, <strong>VIERA</strong> circuit boards<br />

are made using lead-free solder.<br />

Long-Life Design - 60,000 Hours of Viewing Fun<br />

Long Service Life<br />

<strong>VIERA</strong>'s plasma display panels are designed to provide a service life of around 60,000 hours,<br />

giving you years and years of superb entertainment.<br />

There is no backlight that loses brightness over time, so you can count on high-quality images<br />

for many years.<br />

Ecological Plant Facilities<br />

New Amagasaki Plant Opens as World Demand Continues to Climb<br />

Panasonic's new Amagasaki Plant began operation on September 16, 2005, giving the<br />

company a new base for manufacturing plasma display panels. The new plant boasts the<br />

world's largest PDP production capacity and is slated to produce more than five million<br />

PDPs in 2006. The Amagasaki Plant is a key part of Panasonic's response to the<br />

fast-growing worldwide demand for thin, large-screen PDP units.<br />

External Walls with Photocatalytic Coating<br />

The external walls of the factory<br />

building are covered with a special<br />

photocatalytic coating. This coating<br />

also reduces harmful nitrogen oxides<br />

(NOx). The NOx-reducing effects of<br />

the coating on the factory building is<br />

said to equal the effect achieved by<br />

about 1,800 poplar trees.<br />

Hybrid Power Generation<br />

The outdoor lights on the factory grounds are<br />

powered by a Kaze Kamome (Wind Seagull)<br />

hybrid generator that utilizes solar energy<br />

and wind power to produce electricity.<br />

Use of Rainwater<br />

The sprinklers that water the plants and trees<br />

on the factory site use rainwater stored in a<br />

tank, instead of tap water.<br />

17

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