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Maintains the original beauty when processing HD video signals<br />
1080p Digital Processing Chip-Set* Motion Picture Pro<br />
Panasonic's original chip-set<br />
processes high-resolution 1080p<br />
video signals from Blu-ray Discs<br />
while maintaining the original<br />
1920 x 1080 resolution without<br />
down-converting.<br />
*Except for LM70 series.<br />
Optimises ordinary video signals to full-HD quality<br />
1080p Digital Re-mastering Processor*<br />
The processor converts SD broadcasts and DVD video signals to<br />
high-resolution 1080p video signals to render crystal-clear pictures<br />
optimised for large-screen display.<br />
This is how <strong>VIERA</strong> renders realistic images with enhanced<br />
three-dimensional effects.<br />
*Except for LM70 series.<br />
Standard-definition<br />
Re-mastering<br />
<strong>VIERA</strong> LCD<br />
HIGH PICTURE TECHNOLOGY<br />
DRIVER<br />
Crisp, Smooth Reproduction of Scenes<br />
with Fast Motion<br />
Afterimages (hold time) in moving pictures have been reduced by<br />
about 50% compared with our previous model (LX30). This minimizes<br />
blurriness and provides smoother, sharper reproduction of<br />
fast-moving images. <strong>VIERA</strong> LCD is ideal for viewing action movies or<br />
watching baseball games, football games, and broadcasts of other<br />
sports events.<br />
New interpolation frames are created based on two adjacent frames and inserted between them.<br />
Conventional System 50 frames/sec<br />
Frame Creation 100 frames/sec<br />
Enhanced Depth<br />
Clear Picture<br />
Interpolation images created<br />
between frames based on motion<br />
vector detection technology<br />
Image with a conventional system Motion Picture Pro<br />
Dramatic Reduction of Afterimages<br />
to Achieve Clear Motion Images!<br />
In addition to inheriting the video control for each field from<br />
previous models, <strong>VIERA</strong> incorporates Clear Picture technology<br />
that provides finer video control for each image pattern. This<br />
newly developed Panasonic technology also improves "pure red"<br />
and "clear blue" reproduction, so you enjoy clear, vibrant images<br />
with vivid colours and remarkable depth.<br />
Also, Sub-Pixel Controller technology sharpens images by<br />
correcting the contours of each dot.<br />
<strong>VIERA</strong> LCD<br />
HIGH PICTURE TECHNOLOGY<br />
PANEL<br />
Wide 178-degree Viewing — Beautiful<br />
Pictures from Anywhere in the Room<br />
IPS Panel<br />
With the <strong>VIERA</strong> IPS LCD panel, colours appear rich and vivid even<br />
when viewed from a sharp angle. Everyone in the room gets a<br />
great view. The extra-wide viewing angle makes <strong>VIERA</strong> perfect<br />
when enjoying a movie with the whole family or when stretching<br />
out on the sofa all by yourself.<br />
IPS-<br />
Conventional<br />
178º<br />
Wide viewing angle<br />
Virtually<br />
no change<br />
in colours<br />
Picture<br />
appears<br />
whitish<br />
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