winter 2012 credit courses - Everett Community College
winter 2012 credit courses - Everett Community College
winter 2012 credit courses - Everett Community College
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SMALL BUSINESS ACCELERATOR--FOUNDATION COURSES<br />
maRKeting & sales foUnDations<br />
Learn practical steps and tools to create an action marketing plan and sales process<br />
to grow your business. Maximize your marketing budget and staffing resources by<br />
clearly defining your customers, fulfilling their needs, and knowing where you fit in<br />
the competitive landscape. Employ the latest in web analytics, social media, and other<br />
cost-effective techniques to generate more business leads. Then close on those leads<br />
with a systematic sales process proven to increase sales. Fee: $175<br />
ITEM 8986-B123 A. BALLARD WHI, 103<br />
3 Wednesdays Jan.18 - Feb.1 6:00 - 9:00PM<br />
emPloyee management foUnDations<br />
Acquire practical employee management knowledge, tools, and strategies essential<br />
to manage your business, build a strong foundation for company growth, and<br />
successfully navigate employment laws and risks. Emphasis is on proven practices<br />
you can apply to your business structure to optimize employee performance and<br />
maximize company profitability. Fee: $175<br />
ITEM 8988-B123 S. STURHOLM WHI, 103<br />
3 Wednesdays Feb.8 - Feb.22 6:00 - 9:00PM<br />
finanCial management foUnDations<br />
Running a business without financial and operating information is like trying to<br />
drive a car with a cover over its windshield. Learn how to read and analyze financial<br />
statements to effectively manage your business and drive profitability, including how<br />
to assess your businesses’ financial health, identify key profit drivers for your specific<br />
business, manage cash flow to sustain growth, create an accurate financial forecast<br />
and find the current valuation of your business. Fee: $175<br />
ITEM 8987-B123 T. SNIDER WHI, 103<br />
3 Wednesdays Feb. 29 - Mar. 14 6:00 - 9:00PM<br />
SOCIAL MEDIA FOR BUSINESS SERIES<br />
The following series of classes meets at our east county campus in Monroe. Sign up for<br />
all five classes and save $45! Fee: $300<br />
ITEM 9113-B123 L. CHRISTIANSON TYE, 301<br />
5 Thursdays Jan.19 - Feb.16 6:00 - 8:00PM<br />
faCeBooK 101 foR BUsiness (.2 CeUs)<br />
Use the world’s largest social networking site to promote your business. During this<br />
intermediate level hands-on class, you will create and customize your Facebook Business<br />
(Fan) Page and learn how to publish enticing updates that help you build your business.<br />
Participants must have a personal Facebook profile set up prior to enrolling in this class,<br />
and should have basic proficiency with Facebook. This class meets at the East County<br />
Campus in Monroe. Fee: $69<br />
ITEM 9100-B123 L. CHRISTIANSON TYE, 303<br />
1 Thursday Jan.19 6:00 - 9:00PM<br />
BUsiness Blogging BasiCs (.2 CeUs)<br />
If you want to build your business online, blogging can give you a very good return on<br />
investment. Learn to identify blogging topics and blogging strategies to increase your<br />
company’s visibility and credibility. We’ll evaluate several blogging platforms, and you’ll<br />
learn how to create blog posts that lure readers and keep them coming back for more.<br />
This class meets at the East County Campus in Monroe. Fee: $69<br />
ITEM 9106-B123 L. CHRISTIANSON TYE, 303<br />
1 Thursday Feb.2 6:00 - 8:00PM<br />
Boost yoUR BUsiness witH linKeDin (.2 CeUs)<br />
Learn how LinkedIn can help you network with other professionals, attract new customers,<br />
and discover job opportunities. We’ll discuss how to craft an enhanced profile and solicit<br />
recommendations. You’ll learn techniques for growing your network through Groups,<br />
applications, and a Company Page. This class meets at the East County Campus in<br />
Monroe. Fee: $69<br />
ITEM 9107-B123 L. CHRISTIANSON TYE, 303<br />
1 Thursday Feb. 16 6:00 – 8:00PM<br />
exPanD yoUR BRanD, one tweet at a time (.2 CeUs)<br />
Known as a micro-blog, Twitter is ideal for building your brand reputation, 140 characters<br />
at a time. During this workshop, you’ll learn how to craft tweets that provide value, how<br />
to cross-promote your Twitter updates on other social networks, and how to entice your<br />
followers to pass on your brand message. This class meets at the East County Campus<br />
in Monroe. Fee: $69<br />
ITEM 9108-B123 L. CHRISTIANSON TYE, 303<br />
1 Thursday Mar. 1 6:00 - 8:00PM<br />
BRoaDCast yoUR BUsiness<br />
witH a yoUtUBe CHannel (.2 CeUs)<br />
Forty-eight hours of video are uploaded to YouTube every minute. It’s no wonder that<br />
YouTube is the world’s second largest search engine. With users who range from 18 to 54<br />
years old, YouTube is an ideal medium for local businesses to broadcast product launches,<br />
interviews, tutorials, ads, and more. Learn how to create, customize, and optimize a YouTube<br />
channel that will increase your company’s reach. This class meets in Monroe. Fee: $69<br />
ITEM 9114-B123 L. CHRISTIANSON TYE, 303<br />
1 Thursday Mar. 15 6:00 - 8:00PM<br />
certificAte ProgrAMs<br />
& certificAtions<br />
hUMAN RESOURCES MANAGEMENT CERTIFICATE PROGRAM<br />
HUman ResoURCes management<br />
CeRtifiCate PRogRam infoRmation session<br />
Learn about <strong>Everett</strong> <strong>Community</strong> <strong>College</strong>’s Human Resources Management Certificate<br />
Program. We’ll discuss getting started, the program requirements (core and elective<br />
classes), and career opportunities. Registration required. Fee: Free<br />
ITEM 9077-B122 C. MALONE CCEC, 103<br />
1 Tuesday Dec. 6 6:00 – 7:30PM<br />
HUman ResoURCes essentials (.9 CeUs)<br />
This foundation class introduces the dynamic field of human resources. Learn what HR<br />
does and its potential impact and importance in an organization. Master the acronyms<br />
and jargon used in the profession, learn the competencies required to be successful as<br />
an HR practitioner, and acquire information on HR industry certifications. This is the<br />
recommended starting point for the HR Certificate Program. Required textbook can<br />
be purchased at the EvCC Bookstore (Robert L. Mathis and John H. Jackson, Human<br />
Resource Management, Publisher: South Western <strong>College</strong> Publishing; 13th edition ISBN:<br />
978-0538453158). Fee: $155<br />
ITEM 9078-B123 C. MALONE Evergreen, C<br />
3 Tuesdays Jan.10 - Jan.24 6:00 - 9:00PM<br />
talent management:<br />
finDing anD KeePing tHe Best (1.2 CeUs)<br />
Finding and keeping talented employees is a key to the success of any organization. Learn<br />
the steps in recruitment; the legal environment related to recruiting and retention; how<br />
to develop behavioral interview questions to select employees that fit your organization;<br />
and creative strategies to hold on to your best talent. Prerequisite: Human Resources<br />
Essentials. Fee: $195<br />
ITEM 9080-B123 J. RAND PhD., SSPH, CCC Evergreen, C<br />
4 Tuesdays Jan.31 - Feb.21 6:00 - 9:00PM<br />
total RewaRDs (1.2 CeUs)<br />
Employee compensation and benefits often represent an organization’s greatest expense.<br />
Learn to efficiently manage total rewards; design a basic pay system; and leverage a<br />
range of possible benefits, including many low or no-cost options. Class also covers laws<br />
governing compensation and benefits. Prerequisite: Human Resources Essentials. Fee: $195<br />
ITEM 9082-B123 M. SUMMERS Evergreen, C<br />
4 Thursdays Jan.12 - Feb.2 6:00 - 9:00PM<br />
425-267-0150 (or see form on page 66) www.everettcc.edu/ccec 53
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